by admin | Case Study, Uncategorized
Fractional CMO Rescues a Sinking Telecom Company Situation A regional telecom service provider experienced five consecutive years of declining revenues in existing markets. Growth was being generated by expanding into new geographical markets. Unfortunately developing... by admin | Blog, Fractional CMO
Fractional CMO Services Provide Numerous Benefits The demand for Fractional CMO services has increased tremendously in the past few years. Business owners and CEO’s have realized that the role of Chief Marketing Officer exemplifies the 80/20 rule. The CMO... by admin | Blog, Strategic Marketing Consulting
The Most Effective Marketing Strategy for 2021 I do not know anyone that enjoys being marketed to, do you? People are tired of being marketed to, they are tired of ads popping up everywhere they turn, tired of having an inbox full of promotional emails, tired of... by admin | Blog, Strategic Marketing Consulting
Why a Marketing Plan is Critical to Your Business The reason why a Marketing Plan is critical for a small business especially is quite simply, because it is the map, the guide to growth and essentially greater success. A lack of strategic planning can be detrimental... by admin | Blog, Strategic Marketing Consulting
The Better the Fit, The Greater the Value Segmentation, Targeting, and Positioning (STP) form the foundation for business growth. Market segmentation, targeting, and positioning enable organizations to clearly understand how they can serve current and potential... by admin | Blog, Strategic Marketing Consulting
Business that are not growing are dying. Creating sustainable, definitive growth is the number one challenge facing many CEOs today. Strategic marketing solutions offer businesses the chance to reach definitive growth by eliminating guesswork and offering return on... by admin | Blog, Strategic Marketing Consulting
Are you reaching the wrong audience? Do you not generate enough leads through your marketing materials? Is your sales and marketing team struggling to collaborate? If you answered yes to any or all these questions, marketing coaching services can give your business a... by Randy Pilon | Case Study, Technology
Increase sales close-rate over 80% Situation: Our client was experiencing one of the most common issues that occurs between sales and marketing teams: At what point do you consider a lead a qualified lead. The requirements for a sales qualified lead were minimal, and... by admin | Case Study, Consumer Packaged Goods
Generating 41% growth in one year through new markets Situation Our client offered specialty goods in a niche market. Their distribution was online and through the web. Following two years of triple digit growth, growth declined to less than 10 percent. They needed to... by admin | Case Study, IT
A return to growth after three years of declining sales Situation An IT integrator (service and product provider) had developed innovative technology. However, without a plan to launch the technology, it would have collected dust. Though the product had the potential...