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Fractional CMO
Why A Marketing Plan is Critical for Small Business
The reason why a Marketing Plan is critical for a small business especially is quite simply, because it is the map, the guide to growth and essentially greater success. A lack of strategic planning can be detrimental for the growth of a company. Without a marketing...
How Segmentation, Targeting and Positioning (STP) Drive Growth
The Better the Fit, The Greater the Value Segmentation, Targeting, and Positioning (STP) form the foundation for business growth. Market segmentation, targeting, and positioning enable organizations to clearly understand how they can serve current and potential...
Is Your Brand Strategy Internet Ready?
What is Brand Strategy Brand strategy is a plan to grow and develop your brand in the long run. This includes goals of what you hope to achieve and get out of the brand. These goals should be long term and flexible to change. Same with your internet brand...
The One Thing Successful Businesses Have In Common
If you look at the history of most Fortune 500 corporations, you will see that they originally started as a small business, eventually growing into a large corporation. While there are numerous factors that led to their success, there is one thing that successful...
Outѕоurсеd CMO Services a Growing Trеnd
Outsourcing roles is not a new practice for the business world. However, hiring an outsourced CMO is a growing trend for companies everywhere. The work these professionals do replaces the standard pay and benefits package associated with high-level executive work with...
Why Use a Fractional CMO?
What’s the real reason that you need a fractional CMO? Well if you are a small business owner, then you know how hard it is to drive business growth. Fractional CMOs provide a way for you to organically grow and achieve your company goals. Here are four straight...