Blog

 

Reviews, The Key to Building a Brand

Reviews, The Key to Building a Brand A Digital World Whether choosing a restaurant for dinner or deciding on which electronic device to buy or even finding a good plumber, the opinion of a complete stranger holds great value. Online reviews and recommendations have a...
 

Customer Experience is the Brand

What Defines a Brand  We commonly think that a brand is simply the name and logo of a company. But it’s so much more than that. It’s the meaning behind the name and what it represents to us as consumers. A brand is what customers perceive of your company and what...
 

What About a Go to Market Strategy?

What is a go to market strategy?   A go to market strategy is a plan that sets the stage for success in a new market. This strategy brings extra focus to one product, area, and/or market. It’s important to have a solid strategy going forward especially when entering a...
 

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your...
 

Annual Planning Tips

One of the Most Beneficial Activities for Business Operations too Often Overlooked Annual planning is critical to the sustainability and overall success of any business. It sets the direction, aligns all resources and provides a gauge to measure performance. It makes...
 

What is a Fractional CMO?

What is a Fractional CMO? A Fractional CMO is a Chief Marketing Officer available on a Fractional, as-needed basis. This Outsourced CMO provides the benefits of a full-time marketing executive for a fraction of the cost. The Fractional Chief Marketing Officer brings...
 

How to Find the Right Fractional CMO

Every company is unique, which is why it’s important that you find the right fractional CMO for your specific business. You should decide the right path for your company based on: your needs, the cost, experience, and location of the CMO. Find the right fractional CMO...