Business that are not growing are dying. Creating sustainable, definitive growth is the number one challenge facing many CEOs today. Strategic marketing solutions offer businesses the chance to reach definitive growth by eliminating guesswork and offering return on investment (ROI).
Even if you already have a marketing team in place, there is likely room for improvement. Based on growth goals and frequently measured, strategic marketing solutions create effective and definitive ROI from your marketing efforts.
What is Strategic Marketing?
According to Steve Goldbach, Chief Strategy Officer at Deloitte, strategic marketing is really strategy. He considers it the sum of everything an organization does to win in the marketplace with target customers.
For Goldbach, strategic marketing “sits at the heart of strategy.” This highlights the importance of doing marketing the right way.
Good marketing is more strategic than creative. With an ill-defined strategy, the most creative marketing materials in the world will still fail. This is why understanding how to think strategically is so critical to driving growth. Without a vision, your efforts are unlikely to succeed.
Strategy, not creativity, drives results.
Big Results, Short Agreements
Strategic marketing planning is often the job of a chief marketing officer (CMO). However, if you are a small- or medium-sized business (SMB) and unable to afford a full-time CMO but need to improve your marketing returns, there are options.
Outsourced marketing solutions give you the strategic tools you need to achieve full potential without the high cost. Tailored and individualized agreements give SMBs the chance to eliminate the guesswork and fluff from their marketing at a more affordable rate.
What Strategic Marketing Solutions are Available?
Strategic marketing solutions include both the rare one-off marketing project in need of high-caliber expertise and plan development to deliver unbiased, big picture thinking for marketing plans.
Among the services offered as a strategic marketing solution are:
- Marketing plan development.
- Brand value optimization.
- Product marketing and launch.
- Go-to-Market planning.
- Differentiation and positioning strategy.
- Marketing Coaching.
Each service is critical to helping achieve full potential. A plan that is not based on clear, tangible goals or with a full market opportunity analysi will miss key growth areas.
Likewise, a brand that does not offer eough value to consumers will rely too heavily on price for success. This lowers margins and limits growth opportunities.
All aspects are vital to accelerating growth. Do not let the size of your business hold you back from definitive growth.
Get a free consultation from Astute Group to find out how you can achieve full potential.