What is a Fractional CMO?

A Fractional CMO is a Chief Marketing Officer available on a Fractional, as-needed basis. This Outsourced CMO provides the benefits of a full-time marketing executive for a fraction of the cost. The Fractional Chief Marketing Officer brings extensive marketing expertise, industry knowledge, strategic planning, and management experience to help clients achieve goals and accelerate growth.

What are the Benefits of a Fractional Chief Marketing Officer?

The Fractional CMO provides numerous benefits to organizations that do not have a dedicated marketing executive. They provide dedicated focus, leadership, and expertise that most smaller organizations lack.

To empower organizations with the marketing principles and best practices that successful corporations use, scaled to a level that is right for a smaller organization. 

Building, developing, and managing marketing talent

  • Stakeholders
  • Staff
  • Agencies
  • Contractors

Implementing best in class

  • Processes
  • Tools
  • Technology
  • Tactics

Developing highly effective strategic plans

  • Go-to-Market Plan
  • Marketing Plan
  • Digital Marketing Plan
  • Product Launch Plan

Integrating marketing strategies for exponential improvement

  • Segmentation and targeting
  • Differentiation and positioning
  • Pricing and value
  • Digital presence
  • Brand Perception
  • Lead capture, nurturing, and qualification
  • Customer acquisition and retention
  • Sales and marketing collaboration

 

Fractional CMO overview

The Role of a Fractional CMO 

This outsourced CMO is able to step in and get right to work, with minimal ramp-up. Eliminating the cost and challenges of finding, hiring, training, and equipping a new executive. Fractional CMOs are not direct hires, eliminating the costs and commitments associated with an employee.

A Fractional CMO from Astute Group brings innovative ideas drawn from experience in different industries. As well as an unbiased view to present a new perspective. It is not uncommon for executives to become entrenched in their perception of markets, competitors, and their own organization. Forming an unconscious bias for their business.

  • A big picture view as a deeply knowledgeable external source that is not biased 
  • Strategies to drive business growth 
  • Executive level leadership to oversee marketing and brand initiatives 
  • The development and implementation of strategic marketing plans 

Types of CMO Engagement 

A Fractional CMO may provide services for a few distinct types of challenges that an organization may be facing. 

  • On-demand CMO – Not able to afford a full-time CMO but need the executive level help? An on-demand CMO will fill this void and provide marketing expertise as neededThis can be in the form of part-time, ongoing work, full-time temporary work, or with strategic project management. 
  • Turnaround  A turnaround CMO can help revitalize your marketing no matter what stage your company is currently atAccelerated strategies will provide advanced help to bring about change for companies on the brink of failure. Fractional CMOs can also aid in the revitalization of your marketing department and the development of strategic planning. 
  • Advisory CMO – An advisory CMO works with the coaching and development of your companyThey will help to effectively use and maximize your marketing resources. This CMO engagement will help develop your team with management coaching, department training, and marketing audit. 

A Fractional CMO for Your Company 

Hiring a full-time and in office CMO is not always possible for companies. Fractional CMOs are a cost-effective solution and provide the same expertise and knowledge, but on a temporary basis. They are especially useful for companies where it does not make sense to have a full-time CMO; companies that need qualified leadership for marketing initiatives; and companies that need a temporary CMO while hiring someone full-time. 

Astute Group is a strategic marketing focused company that provides fractional CMO services. They offer the knowledge and skills of a marketing expert for small to mid-sized companies. Astute Group implements marketing strategies to create consistent growth for your business. They help to grow companies in their brand development, lead generation and qualification, and product marketing and launch. Astute Group will work with the needs of your company to create and execute a successful marketing strategy.