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Case Studies

Consumer Packaged Goods (CPG) Go-to-Market Strategy Case Study

Consumer Packaged Goods (CPG) Go-to-Market Strategy Case Study

Generating 41% growth in one year through new marketsSituation Our client offered specialty goods in a niche market. Their distribution was online and through the web. Following two years of triple digit growth, growth declined to less than 10 percent. They needed to...

E-Commerce Digital Marketing Case Study

E-Commerce Digital Marketing Case Study

Improving a complex site to generate more sales  Situation:  Our manufacturing client had a product line with more than 4,000 products, including numerous variations of each product. They also sold products in a variety of ways, including direct, through distributors,...

IT Go-to-Market Plan

IT Go-to-Market Plan

A return to growth after three years of declining sales Situation An IT integrator (service and product provider) had developed innovative technology. However, without a plan to launch the technology, it would have collected dust. Though the product had the potential...

Manufacturing Industry (Product Marketing Case Study)

Manufacturing Industry (Product Marketing Case Study)

Situation:  A manufacturing company was experiencing underwhelming sales for one of their products. They were losing out on significant revenue from these lackluster numbers on a key product line. Additionally, the client was missing a major market that had a need for...

SaaS Marketing Case Study

SaaS Marketing Case Study

Drove 26% growth in one year through focus and simplicity  Situation A software as a service (SaaS) provider was trying to expand their reach in a crowded field of providers. Additionally, our client needed to do all of this while providing their service with minimal...

Sales Enablement and Marketing Automation Case Study

Sales Enablement and Marketing Automation Case Study

Increase sales close-rate over 80% Situation: Our client was experiencing one of the most common issues that occurs between sales and marketing teams: At what point do you consider a lead a qualified lead. The requirements for a sales qualified lead were minimal, and...

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