Case Studies
Consumer Packaged Goods (CPG) Go-to-Market Strategy Case Study
Generating 41% growth in one year through new marketsSituation Our client offered specialty goods in a niche market. Their distribution was online and through the web. Following two years of triple digit growth, growth declined to less than 10 percent. They needed to...
E-Commerce Digital Marketing Case Study
Improving a complex site to generate more sales Situation: Our manufacturing client had a product line with more than 4,000 products, including numerous variations of each product. They also sold products in a variety of ways, including direct, through distributors,...
IT Go-to-Market Plan
A return to growth after three years of declining sales Situation An IT integrator (service and product provider) had developed innovative technology. However, without a plan to launch the technology, it would have collected dust. Though the product had the potential...
Manufacturing Industry (Product Marketing Case Study)
Situation: A manufacturing company was experiencing underwhelming sales for one of their products. They were losing out on significant revenue from these lackluster numbers on a key product line. Additionally, the client was missing a major market that had a need for...
SaaS Marketing Case Study
Drove 26% growth in one year through focus and simplicity Situation A software as a service (SaaS) provider was trying to expand their reach in a crowded field of providers. Additionally, our client needed to do all of this while providing their service with minimal...
Sales Enablement and Marketing Automation Case Study
Increase sales close-rate over 80% Situation: Our client was experiencing one of the most common issues that occurs between sales and marketing teams: At what point do you consider a lead a qualified lead. The requirements for a sales qualified lead were minimal, and...