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Situation: 

A manufacturing company was experiencing underwhelming sales for one of their products. They were losing out on significant revenue from these lackluster numbers on a key product line. Additionally, the client was missing a major market that had a need for their product.  

Challenge: 

  • Improve poor sales numbers of a product line 
  • Reach a new market that had previously not been considered by the client 
  • Drive revenue growth while keeping margins the same 

Expertise Applied: 

Astute Approach: 

  • Developed a positioning strategy for the product to reach new markets 
  • Created a plan tbest understand the new market including needs, competitors, how we solve their problem, and external factors that could affect success 
  • Implemented a strategy to effectively introduce the product to the new target market while keeping margins high 

Result: 

  • Revenue from the product grew 1,000 percent after introducing it to a new market 
  • Product achieved record quarters for sales after the target audience was adjusted to include a segment that had previously been ignored 
product positioning

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