by admin | Blog, Growth Consultant
Bias in Business What is Bias in Business? There are various types of bias in business. This article is specifically focused on the bias that impacts a business’s planning and direction. An implicit or unconscious bias that automatically seeps into a person’s... by Ferris Ayar | Blog, Growth Consultant
Product Marketing and Sales Enablement Product marketing and sales enablement are the dynamic duo of revenue generation. It is rare to see a combination that fits together so well to improve results for both. Due to the nature of their use and their equal importance... by Ferris Ayar | Blog, Growth Consultant
What is Sales Enablement? What is sales enablement? Growing a business in today’s digitally connected, globally competitive world is like fighting a never-ending war. When you send your military to war, it is critical that they are equipped with adequate... by Ferris Ayar | Blog, Growth Consultant, Strategic Marketing Consulting
The One Thing Successful Businesses Have in Common Successful Businesses Focus on Competitive Advantage Ferris Ayar Fractional CMO If you look at the history of most Fortune 500 corporations, you will see that they originally started as a small business, eventually... by admin | Blog, Growth Consultant
The CoronaVirus Pandemic Gives Businesses an Opportunity to Shine Business is Anything But Usual The Coronavirus has caused major changes in our daily lives. Its impact is felt by every person, business, and organization in the world. Large or small businesses, rich... by admin | Blog, Growth Consultant
A Digital World Whether choosing a restaurant for dinner or deciding on which electronic device to buy or even finding a good plumber, the opinion of a complete stranger holds great value. Online reviews and recommendations have a great impact on purchasing decisions...