Blog

 

Is Your Brand Strategy Internet Ready?

What is Brand Strategy  Brand strategy is a plan to grow and develop your brand in the long run. This includes goals of what you hope to achieve and get out of the brand. These goals should be long term and flexible to change. Same with your internet brand...
 

Reviews, The Key to Building a Brand

Reviews, The Key to Building a Brand A Digital World Whether choosing a restaurant for dinner or deciding on which electronic device to buy or even finding a good plumber, the opinion of a complete stranger holds great value. Online reviews and recommendations have a...
 

Customer Experience is the Brand

What Defines a Brand  We commonly think that a brand is simply the name and logo of a company. But it’s so much more than that. It’s the meaning behind the name and what it represents to us as consumers. A brand is what customers perceive of your company and what...
 

What About a Go to Market Strategy?

What is a go to market strategy?   A go to market strategy is a plan that sets the stage for success in a new market. This strategy brings extra focus to one product, area, and/or market. It’s important to have a solid strategy going forward especially when entering a...