Fractional CMO Rescues Telecom Co

Fractional CMO Rescues a Sinking Telecom Company Situation A regional telecom service provider experienced five consecutive years of declining revenues in existing markets. Growth was being generated by expanding into new geographical markets. Unfortunately developing...

IT Go-to-Market Plan

A return to growth after three years of declining sales  Situation An IT integrator (service and product provider) had developed innovative technology. However, without a plan to launch the technology, it would have collected dust. Though the product had the potential...

E-Commerce Digital Marketing Case Study

Improving a complex site to generate more sales  Situation:  Our manufacturing client had a product line with more than 4,000 products, including numerous variations of each product. They also sold products in a variety of ways, including direct, through distributors,...

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