An Astute Fractional CMO will help conquer one of the greatest challenges CEO’s face, creating growth. We lead the charge to generate revenue growth and improve margins. Our Fractional CMO is like an on demand or part-time CMO that fills the gaps in your current marketing efforts, developing a high-performance marketing system to achieve full potential. Turning your vision into a reality.
Astute Group’s Fractional CMO is not an outsider, we integrate into your organization and become an integral part of the team. Essentially functioning as a part-time CMO, while providing the full array of benefits. Engagements are custom-tailored to your challenges, goals, and resources.
An Astute Fractional CMO will get projects done, right. Free your mind of the STRESS caused by trial and error marketing, gain the expertise of a marketing executive who will turn your vision into a reality.
What An Astute Fractional CMO Does
Fractional CMO will fill the gaps and bring together all of the resources needed to develop the optimal marketing system for your organization, to generate profitable and sustainable growth.
- Goal Setting
- Strategic Planning
- Budget Development
- Opportunity Discovery
- Department Development
- Special Projects
- Unbiased Broad Perspective
- Market Assessment
- Products / Services
- Digital Marketing
- Marketing Automation
- Organic Growth
- Lead Generation
- Value Proposition
- Marketing Plan
- Go-To-Market Plan
- Product Launch
- Technology & Tools
- Process and Procedure
- Astute Analytics
- ROI Assessment
- Marketing Dept
- Talent Acquisition and Development
- High-Value Brands
- Best in Class Products/Services
- Loyal Customers
- Deep Market Penetration
- Improved Margins
- Qualified Leads
- High Caliber Mktg Staff
- 5 Star Reviews & Referrals
All of the Benefits of a CMO, at a Fraction of the Cost
Think of a Fractional CMO from Astute Group as a temporary or part-time CMO. Providing all of the benefits of a traditional full-time CMO, at a much lower cost.
The reality is that most Small and Mid-Size Businesses (SMB) do not have the demand or budget for a full-time CMO, but need the executive caliber expertise in
- Strategic Planning
- Guidance and Leadership
- Expanded Perspective and Overview
- Insight and Analytics
More Than A Consultant, An Experienced Leader on Board
A Fractional CMO from Astute Group is much more than a consultant, we take a vested interest in achieving goals. Functioning as a member of leadership and marketing teams, providing strategic marketing expertise and executive caliber management to ensure proper execution. Eliminating a major challenge for business leaders.
Your Fractional CMO from Astute Group will take ownership of marketing function. Filling the gaps and managing budgets, resources, technology, process, and execution.
A Trusted Advisor
Clients have told us time and time again that “Being able to delegate the responsibilities of marketing and growth creation” to an Astute Fractional CMO is extremely beneficial. The other two are actually “generating profitable growth” and “developing sustainable solutions”
CEOs want a reliable leader that they can rely on and not think twice about. Especially when it comes to creating growth, one of the greatest challenges CEOs face.
They take comfort in having a trusted advisor by their side. One who has been down this road before, providing clear guidance, high-caliber expertise, deep insight and best practices. Enabling the CEO to focus on leadership, while we focus on growth.
Does Your Organization Need a Fractional CMO? Decide For Yourself
An Astute Fractional CMO is ideal for organizations that
- Have a marketing team, but do not have a high-caliber strategic leader that understands the company vision, and leads the charge to make it a reality
- Operate without a documented strategic marketing plan that identifies goals and spells out how to achieve them
- Lack strategies that drive reliable growth with consistency
- Market by trial and error, executing random campaigns and returning inconsistent results
- Operate focusing on immediate competitors, lacking big-picture perspective and an understanding of industry trends, market conditions, and an unbiased perspective from an external source
- Do not realize marketing is an investment, not an expense, it generates a return on investment ROI
Types of Fractional CMO Engagements
Gain the executive caliber expertise of a Fractional CMO and make your vision a reality. No more excuses, an Astute Fractional CMO will hit the ground running and fill the gaps, solve the issues and enable you to focus on running your business, while we focus on growing it.
Essentially a Part-Time CMO on your terms. We customize engagements to fit your needs, providing the right strategies, guidance, and implementation for your goals, without all the cost.
Part-Time Continual CMO
Add a senior marketing executive to your leadership team on a continual basis. Engagements are usually structured in one of the following manners
- Weekly – The CMO is available on specific days and times, just like a Part Time CMO, this best suited for organizations that do not have any marketing management and need help with day-to-day ops
- Monthly – The CMO allocates a group of days every month to your organization, ideally suited for organizations that have a marketing manager
- Quarterly – Once the plan is implemented and your marketing machine is buit and running, a quarterly review and planning session ensures sustainable growth
Want to accelerate results or having a hard time getting marketing efforts rolling? a temporary outsourced marketing executive from Astute Group will hit the floor running.
A fractional CMO on an interim basis is a great solution for, start-up companies, restructuring, temporary vacancies, and special projects. Gain a temporary, full-time outsourced marketing executive on your leadership team.
Develop the best possible marketing machine to grow your business with an Astute Fractional CMO on an advisory engagement. An Advisory CMO will maximize the performance of your marketing resources. Your Astute Fractional CMO is a trusted adviser that will carry the burden, and achieve the goals.
An On-Demand Fractional CMO is a essentially an executive caliber project manager with strategic marketing expertise. Get the help you need, when you need it. So quit putting off valuable projects, stop worrying about finding qualified talent, we will jump right in and accomplish your goals.
We are available to take on critical or strategic marketing projects, we also offer comprehensive solutions to some common needs.
Wouldn’t it be great to have an expert on speed-dial, there when you need them. That’s what you get with the advisory retainer from Astute Group. Get access to a your trusted adviser for the expertise and knowledge needed to address critical challenges or important issues.
Coaching and Development
Need help building a marketing team, improving lackluster performance, or developing new skills. Then you need an Astute Fractional CMO to come in and recruit, train, develop, and realign your talent. We can help build a department from scratch, add the right person to fill a void, or anything in between.
For smaller businesses that do not have a marketing department, we offer executive caliber strategic marketing training. Focused specifically on what decision makers need to know in order to effectively market and grow their organizations.
The Difference Between A Fractional CMO and Other Marketing Talent
There are many facets to marketing, and numerous resources available. Understanding how it all fits together is critical to optimizing marketing and achieving goals.
CMOs are the primary strategists and central to business development and growth. Savvy executives know the ultimate purpose of marketing is driving growth. Our Fractional CMOs drive growth.
An Astute Group Fractional CMO eliminates marketing guesswork that generates random results and sporadic growth. Our expertise will develop and implement the best strategies to accelerate definitive growth and achieve your goals.
The Definitive Path to Growth
No more random marketing activities. We develop the right strategies to achieve your goals and generate consistent growth at an accelerated pace. This video will help explain.
Get a Complimentary Assessment
The Value is Priceless, The Cost is Free. No Commitments, No Hassles, No Fees.
- Gain the insight of a seasoned expert
- Identify gaps and areas that need improvement
- Explore a fresh perspective from a 3rd party that has no bias or preconceived opinions
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