Fractional CMO Services • Astute Fractional CMOs
Revenue Generating Fractional CMO Services to Sustain Profitable Growth
The modern business environment is anything but usual, the challenges businesses face today are unprecedented. Astute Fractional CMOs help overcome these challenges with sound marketing and business development strategies that generate revenue growth, not just demand and leads.
Fractional CMOs to Realize Growth Potential
An Astute Fractional CMO is a highly experienced senior marketing executive that provides leadership and strategic marketing expertise to generate profitable revenues and sustainable growth. Fractional CMOs offer high-caliber strategic planning and seasoned leadership to navigate the complexities of marketing. Our CMO as a service provides your business with the benefits of a full-time CMO for a fraction of the cost.
Each Astute Fractional CMO brings years of executive experience as a Chief Marketing Officer, Marketing VP, or Marketing Director. Our Fractional CMO services empower your business with strategic marketing expertise and seasoned leadership to achieve goals, accelerate growth, and improve marketing ROI. Your fractional CMO will develop and oversee the entire marketing function, while strategically navigating to profitable revenue growth.
Fractional CMO Services
Identify new opportunities for growth and expansion and develop programs to seize them.
Devise and implement marketing strategies that drive full-circle programs and initiatives (Market, Product, Brand, Digital, Content, Lead Gen, Channel, and Promotion strategies).
Source or develop marketing resources, while managing budgets, staff, external agencies and contractors.
Develop comprehensive revenue-generation programs and collaborate with sales and business development for optimal execution.
Lead the marketing department – align focus, set objectives, coach, and measure performance.
Improve marketing operations by implementing the right talent, technology, and processes.
Develop and implement a strategic marketing plan that supports the business’s overall goals and objectives.
Develop a marketing budget, control spending, and ensure all marketing initiatives are cost-effective to improve ROI.
Implement scalable plans and agile practices to strengthen your competitive edge.
Quite possibly the most valuable service an Astute Fractional CMO provides is conquering the challenges of business growth. Relieving the CEO of the responsibility and freeing them to focus on other challenges.
Growth Achieved
Client Growth Revenue
Clients Served
Years of Service
Fractional CMO services for strategic business development, marketing, and sales enablement.
What Astute Fractional CMOs Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today’s business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segmentation and Targeting strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Content strategy
Develop
- Marketing Plan
- Go To Market Strategy
- Competitive advantage
- Lead generation and nurturing
- Business development plan
- Objectives, metrics, and KPIs
- Unique value proposition
- Product requirements
- Product marketing plan
- Product launch plan
- Sales enablement tools
Executive Caliber Fractional CMO Services
Astute Fractional CMOs integrate into your executive team while providing leadership and guidance for marketing. This enables us to navigate the best route for profitable growth and sustainability, while yielding a high return on your investment.
Strategic Planning
Implementation
Leadership
Development
Challenges Astute Fractional CMOs Address
How do we achieve growth goals and realize our vision?
Astute Fractional CMOs will gain deep insight into your organization and assess external conditions to identify the right opportunities. ones that are a good fit for your products and services. Then your Fractional CMO will devise strategies and create a plan to make the most of those opportunities, and tactically implement the plan to ensure it is executed properly, for optimal results.
Your Fractional CMO will implement KPI-focused analytics with periodic reporting to drive continuous improvement for sustainable growth. To ultimately realize your vision and continued prosperity.
What marketing resources do we need and how do we configure them?
Every business has its individual resources, budget, offerings, and other factors that directly impact the execution of marketing programs. The most brilliant strategy ever created, is worthless without the resources needed to properly execute. We develop strategies that are feasible for your business, based on budget, resources, and goals.
Our Fractional CMOs will lead the implementation, and source, develop, or create the necessary resources.
- Technology
- Internal staff
- 3rd party contractors and agencies
- Process
As well as lead the entire marketing department and oversee all marketing programs. Relieving you of the complexities of marketing and alleviating growth challenges.
How do we use analytics to provide greater value and increase revenues?
Data is abundant in today’s digitally-driven business world, it can be overwhelming and cause paralysis by analysis. The key is focusing on the right data, and understanding its impact on objectives. Then identify any patterns or commonalities and research why they exist and what outcomes they generate. That’s just a brief overview, the devil is in the details. Don’t worry we love details and dig deep to make sure we get it all out and turn it into revenues for your business.
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What is the next level for our organization and how do we get there?
Sometimes the path to your vision is not what you expected. Markets are extremely dynamic and very competitive. Your perspective is often tainted with a bias for your business and your ideas. We bring in a new and unbiased perspective and work collectively with you and your team to evaluate how to accelerate your existing path or alter it.
How do we gain a competitive advantage and provide a strong value proposition?
Products and services may offer features and advantages that provide a specific benefit in one market, and a totally different benefit in another. To be compelling a value proposition must be tailored to align with the target market or customer segments. Then your brand must consistently and reliably deliver that value.
We will identify opportunities for existing and potential products and ancillary offerings. Then develop the right value proposition for the target market or customer segment, create messaging that clearly conveys the value proposition, and identify the right channels to reach the target.
A New Perspective for Marketing
The dynamics of purchasing have changed greatly, forcing marketing to become the primary driver of revenue growth. In the old model, marketing was responsible for creating demand and generating qualified leads that were handed off to sales. Today, marketing is responsible for guiding prospects through the entire buyers journey to convert them into buyers and bring in revenues. Ultimately making the Chief Marketing Officer (CMO), the Chief Growth Officer (CGO) as well as the Chief Revenue Officer (CRO).
The role of the Fractional CMO in today’s business environment has advanced far beyond the creative aspects of advertising and branding. CMOs are now the key strategists, with primary responsibility for generating profitable revenues and sustainable growth. Chief Marketing Officers are very valuable, as long as the KPIs say so. Specifically, Revenue Growth Rate (RGR) and Return on Marketing Investment (RoMI).
More Than A Fractional Chief Marketing Officer (CMO)
Today’s business environment is digitally driven and highly customer focused. This creates a need for the Chief Marketing Officer to expand beyond marketing, to incorporate other skills, and lead other functions. Your Astute Fractional CMO will fill that void and empower your business with expertise and leadership in other relevant and critial functions. It is like having a Fractional Chief _______ Officer as well.
Fractional CGO - Chief Growth Officer
Today, Fractional CMOs are held accountable for developing strategies that result in revenue growth. Your Fractional CMO will function as the “Head of Growth”. They will develop strategies and implement proven tactics to drive,
- customer acquisition
- customer retention
- accelerated sales cycles
While focusing on ROI to grow the bottom line as well as the top.
Fractional CCO - Chief Customer Officer
The primary function of every business is customer acquisition, customers are the core of any business. We will be the “voice-of-the-customer” to keep your business in touch with its most important asset.
Focusing on achieving a high level of
- customer loyalty
- customer experience
- customer satisfaction
- referrals and reviews
Fractional CRO - Chief Revenue Officer
Marketing has advanced beyond creating brand awareness, demand, and qualified leads. Today, the line between sales and marketing is diminished. Marketing is now expected to generate revenues.
Astute Fractional CMOs focus on two KPIs, Revenue Growth Rate (RGR) and Return on Marketing Investment (RoMI). These two summarize the financial impact on both the top and bottom lines.
Fractional CDO - Chief Digital Officer
A business’s digital presence has a greater impact than its actual physical presence. Having the right digital strategy is crucial. A strategy that ultimately develops a connection between the brand and the buyer. Rely on us to develop the right strategy and implementation of,
- online/virtual communities
- mobile applications
- website development
- user experience
Fractional CMO Executive-as-a-Service
Fractional CMO Services Engagements
Astute Group provides a CMO as a Service through various engagements that are designed to fit your needs, not the other way around. Each engagement is tailored specifically to your goals, resources, and challenges. No more excuses, your Fractional CMO will provide the bandwidth needed to solve your marketing challenges. Enabling you to focus on running your business, while we focus on growing it.
Part-Time CMO
A Continual Chief Marketing Officer available for as long as you need them
Temporary CMO
An Interim Chief Marketing Officer to fill the gaps
Advisory CMO
A Chief Marketing Officer on-call, available as needed
Turnaround CMO
The emergency responder that revitalizes growth
Virtual CMO
Eliminate physical barriers and get the CMO services your business needs
CMO Coach
A marketing blackbelt to train, develop, and mentor management and executives
Published Articles
Forbes
The ROI of a Fractional CMO
Published on March 21, 2023
Not all Fractional CMOs are created equal, the difference is clear when you measure ROI. In this article, we provide guidance on:
- Identifying KPIs that matter
- How to calculate ROI
- How a Fractional CMO yields an optimal return on your investment
- The potential value of lost opportunities
CMO Council News Coverage
The ROI of a Fractional CMO
Published on March 21, 2023
Fox 43 News
Remote Workforce and Gig Economy Drive Demand for Fractional CMOs
Published on September 26, 2022
Today, business is anything but usual. Changes in the workforce demographic and advancements in technology have drastically changed the way we work. Outsourced and contracted employees are becoming mainstream resources, even at the executive level. The increased popularity of “CMO-as-a-service” and higher fees are attracting Fractional CMO impostors.
Fractional CMO Blog
What is a Fractional CMO?
To adequately understand what a fractional CMO is, we begin with the role of the Chief Marketing Officer.
Fractional CMO Hourly Rate - Cost
An experienced fractional CMO provides a project fee, not an hourly rate. The actual cost can be much greater than the fees.
Fractional CMO Scope of Work
A Fractional CMO is part of the leadership team, not a marketing employee. They focus on long and short-term business objectives and oversee the marketing department.
STOMP™ - Our Exclusive Method
How we deliver superior Fractional CMO services
STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.
Strategic planning
Tactical implementation
Oversight & leadership
Measured performance
Progressive improvement
Results – Case Study
Fractional CMO Services
A regional telecom service provider experienced three consecutive years of declining revenue. During that period they hired an industry veteran Sales VP, as well as an experienced marketing manager, yet the decline in revenues continued. We provided a complimentary consultation that uncovered the real issue: a lack of strategic planning and executive caliber leadership. Our CMO developed a highly targeted marketing plan which resulted in 24% growth in year two, as well as a very lucrative offer for acquisition.
Fractional CMOs That Fuel Growth
Marketing is the engine that drives growth, and strategy is the fuel that drives marketing. The conception of any business begins with marketing strategies that determine what to offer, why the offering is superior to competitors, where to provide the products or services, and how to create awareness.
But that’s just the beginning. A business must profitably grow in order to sustain, that’s the real challenge. Conquering that challenge requires innovative strategies, marketing expertise, and experienced leadership. That’s exactly what an Astute Fractional CMO provides your business.
Strategic Planning
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Highly effective marketing is driven by strategy, not creativity. Every Fractional CMO project begins with research to gain deep insights and develop a strategic plan. One that identifies objectives, and incorporates highly effective marketing strategies, such as brand positioning, Go-To-Market, pricing, product, and promotion, to provide clear guidance and make the most of your marketing.
Unparalleled Expertise
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Marketing is extremely diverse and complex. To make the most of marketing requires the right combination of brand, product, market, promotion, and digital strategies. It takes expertise that is developed through years of experience as a marketing executive, advanced education, and consistent monitoring of industry trends. Beware of Fractional CMO impostors that cannot provide this caliber of service.
Focused Leadership
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Your Fractional CMO from Astute Group, is just that, yours. They are dedicated to your business and its prosperity. Our Fractional CMO engagements are tailored to your needs, we go beyond advising, we manage execution to ensure optimal results are achieved.
Astute Fractional CMOs are hands-on, they will integrate into your executive leadership team and marketing department. Keeping the team focused on objectives and setting the pace to increase productivty, working hard to deliver on the commitments we make.
Full Scale Programs
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Succeeding in today’s extremely competitive markets requires a holistic approach that synergistically integrates numerous resources from end-to-end to achieve greater results. Astute Fractional CMOs go beyond marketing to develop a comprehensive plan tailored to you goals. One that unites marketing, business development, and sales functions to collaborate on generating revenue growth. Then they lead end-to-end implementation to ensure optimal execution and attainment of goals.
Analytical Reporting
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What gets measured gets improved. Unfortunately, many Fractional CMOs measure volume, not results. The volume of activity is not what matters at the executive level. Actually, reporting on volume metrics creates confusion and clutters reporting. We developed Astute Analytics™, our exclusive executive dashboard. A clear and concise summary report of critical KPIs that ultimately measure the top and bottom-line growth. It’s also how we validate Return on Investment our Factional CMO Services generate for your business.
Resource Development
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To effectively implement marketing strategies and achieve a high Marketing ROI requires the right people, processes, and technology. Your Astute Fractional CMO will develop or identify the best resources to achieve your goals while adhering to your budget. We begin by optimizing existing staff, technology, and processes, then we fill the gaps with efficient, yet effective solutions.
A Good Fractional CMO is a CEOs Greatest Asset
Clear Guidance from a Marketing Expert
Reaching higher revenue goals requires identifying and seizing new opportunities. The challenge is identifying those opportunities and determining which ones are right for your business, then knowing how to make the most of them.
You could experiment with trial-and-error marketing. Which often involves spending more than necessary and wasting precious time, only to experience sporadic results and minimal growth. Otherwise, bring in a highly experienced marketing expert, an Astute Fractional CMO, to drive definitive growth and reach your revenue goals.
• Develop and implement marketing strategies that create a strong competitive advantage
• Identify opportunities in markets that fit best with your product and service offerings
• Position the brand to optimize perceived value, convert customers and drive brand loyalty
• Create demand through highly effective awareness and promotion strategies
• Identify and implement the right marketing resources (people, technology, and process)
• Convert marketing from an expense into a revenue driver
• Lead the marketing department – align focus, coach, and inspire personnel
• Evolve to maintain a competitive advantage with scalable plans and agile practices
Tampa, FL office will provide a Fractional CMO in any city within the following states: Alabama, Florida, Georgia, Louisiana, North Carolina, South Carolina, Tennessee, Texas.
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- Austin, TX
- Atlanta, GA
- Birmingham, AL
- Charlotte, NC
- Charleston, SC
- Dallas, TX
- Ft. Lauderdale, FL
- Houston, TX
- Memphis, TN
- New Orleans, LA
Detroit, MI office will provide a Fractional CMO in any city within the following states: Connecticut, Illinois, Indiana, Massachusetts, Michigan, Minnesota, New York, Ohio, Pennsylvania, Wisconsin.
- Chicago, IL
- Cincinnati, OH
- Cleveland, OH
- Columbus, OH
- Minneapolis, MN
- New York, NY
- Philadelphia, PA
- Pittsburgh, PA
- Washington DC
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal