Fractional CMO from Astute Group

We Drive Sustainable Growth

Add an Astute Fractional CMO to your team and forget about marketing and growth challenges.

Just sit back and enjoy the ride, we got this.

Your Vision,

Our Expertise.

Mission Accomplished!

An Astute Fractional CMO will help conquer one of the greatest challenges CEO’s face, creating growth. We lead the charge to generate revenue growth and improve margins. Our Fractional CMO is an on demand or part-time CMO leads the charge and fills the gaps in your current marketing efforts, developing a high-performance marketing system to achieve full potential. Turning your vision into a reality.

Astute Group’s Fractional CMO is not an outsider, we integrate into your organization and become an integral part of the team. Essentially functioning as a part-time CMO, while providing the full array of benefits. Engagements are custom-tailored to your challenges, goals, and resources.

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Accelerate Steady Growth

No more trial-and-error marketing. Drive definitive growth at an accelerated pace with high-caliber strategies and the guidance of an executive caliber leader.

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Increase Margins

Revenue Growth is good, but increasing profit margins is excellent. We optimize your brands perceived value, reducing importance of price, enabiling an increase in margins.

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Turn Ideas into Results

An Astute Fractional CMO will develop custom strategies and apply proven marketing principles to turn your vision into reality. Free your mind of the STRESS caused by marketing and growth challenges, leave it to your Astute CMO.

Marketing Executive-as-a-Service

The Fractional CMO model provides an Executive-as-a-Service, empowering organizations that have limited resources with the knowledge, experience, skills and capabilities of an executive level marketing expert. Someone that incorporates the big picture with the unique characteristics of a smaller organization to ideally position the brand where it can achieve full potential.

All of the Benefits for a Fraction of the Cost

Our Fractional CMO’s operate as your organizations marketing executive, a member of the leadership team. We tackle the challenges to building a great brand, creating awareness, offering great products and services and ultimately driving revenue growth. Providing all of the benefits of a traditional full-time CMO, at a much lower cost.

The reality is that most Small and Mid-Size Businesses (SMB) do not have the demand or budget for a full-time CMO, but need an expanded perspective from an unbiased experts, along with the executive caliber expertise in

Strategic Planning
Leadership and Development
Insight and Analytics

A Proven Solution that Drives Results

Our clients have told us time and time again that being able to delegate marketing responsibilities to an Astute Fractional CMO is a very valuable benefit. They know that we will achieve the goals while driving growth and improving margins.

We implement proven marketing strategies and tactics scaled to the level that is right for our clients goals and resources.

CEOs want a reliable leader that they can rely on and not think twice about. They take comfort in having a trusted advisor by their side. One who has been down this road before, providing clear guidance, high-caliber expertise, deep insight and best practices. Enabling the CEO to focus on leadership, while we focus on growth.

More Than a Consultant, A Team Member

A Fractional CMO from Astute Group is much more than a consultant, we take a vested interest in achieving goals. Functioning as a member of leadership and marketing teams, providing strategic marketing expertise and executive caliber management to ensure proper execution. Eliminating a major challenge for business leaders.

Your Fractional CMO from Astute Group will take ownership of marketing function. Filling the gaps and managing budgets, resources, technology, process, and execution.

Types of Fractional CMO Engagements

Gain the executive caliber expertise of a Fractional CMO and make your vision a reality. No more excuses, an Astute Fractional CMO will hit the ground running and fill the gaps, solve the issues and enable you to focus on running your business, while we focus on growing it.

Outsourced CMO

Essentially a Part-Time CMO on your terms. We customize engagements to fit your needs, providing the right strategies, guidance, and implementation for your goals, without all the cost.

Part-Time Continual CMO

Add a senior marketing executive to your leadership team on a continual basis. Engagements are usually structured in one of the following manners

Weekly – The CMO is available on specific days and times, just like a Part Time CMO, this best suited for organizations that do not have any marketing management and need help with day-to-day ops

Monthly – The CMO allocates a group of days every month to your organization, ideally suited for organizations that have a marketing manager

Quarterly – Once the plan is implemented and your marketing machine is built and running, a quarterly review and planning session ensures sustainable growth

Interim CMO

Want to accelerate results or having a hard time getting marketing efforts rolling? a temporary outsourced marketing executive from Astute Group will hit the floor running.

A fractional CMO on an interim basis is a great solution for, start-up companies, restructuring, temporary vacancies, and special projects. Gain a temporary, full-time outsourced marketing executive on your leadership team.

Advisory CMO

Develop the best possible marketing machine to grow your business with an Astute Fractional CMO on an advisory engagement. An Advisory CMO will maximize the performance of your marketing resources. Your Astute Fractional CMO is a trusted adviser that will carry the burden, and achieve the goals.

On-Demand

An On-Demand Fractional CMO is a essentially an executive caliber project manager with strategic marketing expertise. Get the help you need, when you need it. So quit putting off valuable projects, stop worrying about finding qualified talent, we will jump right in and accomplish your goals.

We are available to take on critical or strategic marketing projects, we also offer comprehensive solutions to some common needs.

Adviser

Wouldn’t it be great to have an expert on speed-dial, there when you need them. That’s what you get with the advisory retainer from Astute Group. Get access to a your trusted adviser for the expertise and knowledge needed to address critical challenges or important issues.

Coaching and Development

Need help building a marketing team, improving lackluster performance, or developing new skills. Then you need an Astute Fractional CMO to come in and recruit, train, develop, and realign your talent. We can help build a department from scratch, add the right person to fill a void, or anything in between.

For smaller businesses that do not have a marketing department, we offer executive caliber strategic marketing training. Focused specifically on what decision makers need to know in order to effectively market and grow their organizations.

Does Your Organization Need a Fractional CMO?

Decide For Yourself

An Astute Fractional CMO is ideal for organizations that

Have a marketing team, but do not have a high-caliber strategic leader that understands the company vision, and leads the charge to make it a reality
Operate without a documented strategic marketing plan that identifies goals and spells out how to achieve them
Lack strategies that drive reliable growth with consistency
Market by trial and error, executing random campaigns and returning inconsistent results
Operate focusing on immediate competitors, lacking big-picture perspective and an understanding of industry trends, market conditions, and an unbiased perspective from an external source
Do not realize marketing is an investment, not an expense, it generates a return on investment ROI

What An Astute Fractional CMO Does

Fractional CMO will fill the gaps and bring together all of the resources needed to develop the optimal marketing system for your organization, to generate profitable and sustainable growth.

Leadership

Goal Setting
Strategic Planning
Budget Development
Opportunity Discovery
Commercialization
Department Development
Special Projects
Unbiased Broad Perspective
Market Assessment

Strategy

Branding
Products / Services
Go-To-Market
Digital Marketing
Marketing Automation
Organic Growth
Lead Generation
Pricing
Targeting
Value Proposition
Channels
Positioning
Messaging

Implementation

Marketing Plan
Go-To-Market Plan
Product Launch
Campaigns
Technology & Tools
Process and Procedure
Astute Analytics
ROI Assessment
Marketing Dept Development
Talent Acquisition and Development

RESULTS

High-Value Brands
Best in Class Products/Services
Loyal Customers
Deep Market Penetration
Improved Margins
Qualified Leads
High Caliber Mktg Staff
5 Star Reviews & Referrals

The Difference Between A Fractional CMO and Other Marketing Talent

There are many facets to marketing, and numerous resources available. Understanding how it all fits together is critical to optimizing marketing and achieving goals.

CMOs are the primary strategists and central to business development and growth. Savvy executives know the ultimate purpose of marketing is driving growth. Our Fractional CMOs drive growth.

An Astute Group Fractional CMO eliminates marketing guesswork that generates random results and sporadic growth. Our expertise will develop and implement the best strategies to accelerate definitive growth and achieve your goals.

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The Definitive Path to Growth

No more random marketing activities. We develop the right strategies to achieve your goals and generate consistent growth at an accelerated pace. This video will help explain.

What’s Next?

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Gain the insight of a seasoned expert
Identify gaps and areas that need improvement
Explore a fresh perspective from a 3rd party that has no bias or preconceived opinions

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