Fractional CMO ServicesRealize Full Potential
The Benefits of Fractional CMO Services
True Fractional CMO Services provide strategic marketing expertise and executive-caliber leadership on an as-needed basis. This “Executive-as-a-Service” model provides most of the benefits of a full-time Chief Marketing Officer, at a fraction of the cost. Making it a highly favorable and very advantageous solution for the marketing and growth challenges that so many small and mid-sized businesses often face.
- Organic Growth
- Customer Acquisition and Retention
- Product Development
- Product Marketing
- Brand Optimization
- Coaching and Training
- Planning and Implementation
Savvy leaders realize that marketing is the core of a business’s strategic function and that the CMO develops and implements the strategies that drive growth. Unfortunately, many small and mid-size business leaders view marketing as operational. Overlooking strategic planning while jumping right into execution, then wonder why results are sporadic, inconsistent, disappointing, or possibly non-existent. They make the critical mistake of failing to realize that marketing is an investment that drives revenue, not an expense. Focused on controlling costs, rather than capitalizing on the ROI that marketing can generate.
Why choose an Astute Fractional CMO?
Because an Astute Fractional CMO goes above and beyond achieving your goals, they are committed to helping your business realize its full potential. Our holistic approach integrates the entire marketing function, which improves the performance of each marketing activity exponentially greater than executing individually. Consistently executing with this approach will optimize KPIs and growth rate, to eventually reach full potential.
Generating growth is one of the greatest challenges CEOs face. We take that challenge on with innovative strategies and proven tactics, that result in consistent growth. An Astute Fractional CMO is not an outsider, we integrate into your organization and become an intrinsic part of the team. Essentially functioning as a part-time CMO, while providing the full array of benefits. Engagements are custom-tailored to your challenges, goals, and resources.
Our Fractional CMO services provide an “on-demand” or “part-time CMO”. Contributing the strategic marketing expertise and executive caliber leadership needed to achieve goals. The Astute Chief Marketing Officer will build your exclusive high-performance marketing system to resolve marketing challenges, generate growth, and ensure sustainability.
Profitable revenue growth is critical to sustainability, if a business is not growing, it’s dying. We optimize your brands perceived value, reducing importance of price, enabling an increase in margins.
Your CMO will fill the gaps in your system for growth, devising integrated strategies, leading the implementation, and analyzing the results. Ensuring goals are achieved and that the company vision becomes a reality.
Keep on Growing
Competition is fierce and markets are dynamic, changes occur almost instantly in today’s digitally-driven business environment. Responsiveness is a critical need in every organization. Our Fractional CMO services are developed to empower your business with the tools and resources needed to maintain your competitive advantage and continue to grow. Our typical engagement will include,
Continuous Improvement – The goal is the minimum, achieving it requires consistency, focus, and clear guidance. All delivered through annual planning, quarterly reviews, monthly reporting with assessment, as well as weekly department and project meetings.
Scalability and Agility – We develop your marketing system to sustain continuous growth by implementing scalable strategies, and agile practices. Enabling responsiveness and adaptability to keep your competitive advantage and preserve growth.
Astute Analytics – An executive dashboard that is prepared monthly and designed to enable executives to quickly and easily assess marketing. Empowering agility with the empirical data that is needed for accurate assessment and decision-making.
Does Your Organization Need a Fractional CMO?
Decide For Yourself
An Astute Fractional CMO is ideal for organizations that
- Have a marketing team, but do not have a high-caliber strategic leader that understands the company vision, and leads the charge to make it a reality
- Operate without a documented strategic marketing plan that identifies goals and spells out how to achieve them
- Lack strategies that drive reliable growth with consistency
- Market by trial and error, executing random campaigns and returning inconsistent results
- Operate focusing on immediate competitors, lacking big-picture perspective and an understanding of industry trends, market conditions, and an unbiased perspective from an external source
- Do not realize marketing is an investment, not an expense, it generates a return on investment ROI
What to expect from an Astute Fractional CMO
The Chief Marketing Officer is responsible for providing strategies and leadership that ultimately guide an enterprise to growth and prosperity. Fractional CMO services should be focused on planning and leading the execution of those plans, as well as the resources needed for execution. They should monitor performance and measure results periodically, then report the results and what they mean to owners and executives. An Astute Fractional CMO will determine if adjustments need to be made, and exactly what those adjustments are. Essentially evolving the marketing function to adapt to market conditions and changes in the competitive landscape.
- Goal Setting
- Strategic Planning
- Budget Development
- Opportunity Discovery
- Department Development
- Special Projects
- Unbiased Broad Perspective
- Market Assessment
- Products / Services
- Digital Marketing
- Marketing Automation
- Organic Growth
- Lead Generation
- Customer Acquisition
- Marketing Plan
- Go-To-Market Plan
- Product Launch
- Technology & Tools
- Process and Procedure
- Astute Analytics
- ROI Assessment
- Coaching & Development
- Highly Valued Brands
- Best in Class Products/Services
- Loyal Customers
- Deep Market Penetration
- Improved Margins
- Qualified Leads
- High Caliber Mktg Staff
- 5 Star Reviews
- Referrals and Recommendations
The Difference Between A Fractional CMO and Other Marketing Talent
There are many facets to marketing, and numerous resources available. Understanding how it all fits together is critical to optimizing marketing and achieving goals.
CMOs are the primary strategists and central to business development and growth. Savvy executives know the ultimate purpose of marketing is driving growth. Our Outsourced CMOs drive growth.
Your CMO will eliminate marketing guesswork that generates random results and sporadic growth. We will utilize our expertise to develop and implement the best strategies to accelerate definitive growth and achieve your goals.
Types of Fractional CMO Engagements
Our Fractional CMO services provide the executive caliber expertise needed to rise above competitors, turning your vision into a reality. Our engagements are tailored specifically to your needs and goals, not the other way around.
No more excuses, an Astute Fractional CMO will hit the ground running. Developing your integrated marketing system for growth. Enabling you to focus on running your business, while we focus on growing it.