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Outsourced CMO Services

Achieve Goals, Drive Growth
 
Because failure is not an option
 

Drive Growth with an Astute Outsourced CMO Behind the Wheel 

The Chief Marketing Officer is the core of strategic development and growth, yet many organizations rely on lower level positions to guide their marketing. Those organizations have a CPA and Attorney they call on for expertise, but not an executive caliber marketing expert. Fortunately, Astute Groups Fractional aka Outsourced CMO solution fills that void.

Gain all of the benefits or a full-time CMO, for a fraction of the cost. We have designed our program to be scalable and provide the level of help that is right for your organizations’ goals and resources. The engagement is structured to fit your needs, not the other way around. 

Astute Group offers Fractional Marketing Executive Solutions that are scaled to address common needs. 

  • Outsourced CMO
  • Advisory CMO
  • On-Demand CMO (Special Projects) 

Why an Outsourced CMO?

Because it takes high caliber strategies and marketing expertise to generate substantial growth reliably. Marketing is the driver of growth, don’t you want an experienced professional behind the wheel. 

An Outsourced CMO from Astute Group will provide strategies, leadership, and expertise to help your organization achieve full potential.

 

 

A common factor amongst successful organizations is a properly developed marketing strategy. They view marketing as the core of their strategic development and planning. Realizing that marketing is an investment, it generates a return through growth.

A CMO outsourced from Astute Group will provide a fresh unbiased perspective that enables business leaders to see the big picture from every angle. All to often, executives are blind to the big picture and only see their angle, failing to stay abreast of market conditions and relying on outdated data. We will expand that vision with a broad perspective and finite insight, creating a solid foundation for development of highly effective strategies that achieve goals.

 

Strategic Planning

No more guessing, or random marketing activities, hoping for good results. Drive definitive growth with executive caliber leadership that implements proven methods for reliable performance.  

Executive Caliber Leadership

A marketing executive is not a marketing director or manager, they are not involved in day to day operations. A CMO is a strategist and a planner, they provide the the most important components of marketing, the strategies, insight and planning. 

Position for Success

What makes your brand and offerings the right choice in a highly competitive,  overly saturated market?

How it is positioned!

Types of Fractional CMO Engagements

Gain the executive caliber expertise of a Fractional CMO and make your vision a reality. No more excuses, an Astute Fractional CMO will hit the ground running and fill the gaps, solve the issues and enable you to focus on running your business, while we focus on growing it.

Outsourced CMO

Essentially a Part-Time CMO on your terms. We customize engagements to fit your needs, providing the right strategies, guidance, and implementation for your goals, without all the cost.

Part-Time Continual CMO

Add a senior marketing executive to your leadership team on a continual basis. Engagements are usually structured in one of the following manners

  • Weekly – The CMO is available on specific days and times, just like a Part Time CMO, this best suited for organizations that do not have any marketing management and need help with day-to-day ops
  • Monthly – The CMO allocates a group of days every month to your organization, ideally suited for organizations that have a marketing manager
  • Quarterly – Once the plan is implemented and your marketing machine is built and running, a quarterly review and planning session ensures sustainable growth

Interim CMO

Want to accelerate results or having a hard time getting marketing efforts rolling?  a temporary outsourced marketing executive from Astute Group will hit the floor running.

A fractional CMO on an interim basis is a great solution for, start-up companies, restructuring, temporary vacancies, and special projects. Gain a temporary, full-time outsourced marketing executive on your leadership team.

Advisory CMO

Develop the best possible marketing machine to grow your business with an Astute Fractional CMO on an advisory engagement. An Advisory CMO will maximize the performance of your marketing resources. Your Astute Fractional CMO is a trusted adviser that will carry the burden, and achieve the goals.

On-Demand

An On-Demand Fractional CMO is a essentially an executive caliber project manager with strategic marketing expertise. Get the help you need, when you need it. So quit putting off valuable projects, stop worrying about finding qualified talent, we will jump right in and accomplish your goals.

We are available to take on critical or strategic marketing projects, we also offer comprehensive solutions to some common needs. 

Adviser

Wouldn’t it be great to have an expert on speed-dial, there when you need them. That’s what you get with the advisory retainer from Astute Group. Get access to a your trusted adviser for the expertise and knowledge needed to address critical challenges or important issues.

Coaching and Development

Need help building a marketing team, improving lackluster performance, or developing new skills. Then you need an Astute Fractional CMO to come in and recruit, train, develop, and realign your talent. We can help build a department from scratch, add the right person to fill a void, or anything in between.

For smaller businesses that do not have a marketing department, we offer executive caliber strategic marketing training. Focused specifically on what decision makers need to know in order to effectively market and grow their organizations.

How Does an Outsourced CMO Fit Into the Organization

How Does an Outsourced CMO Fit In?

The reality is that most Small and Mid-Size Businesses (SMB) do not have the demand or budget for a full-time CMO, but need the executive caliber expertise, such as

  • Strategic Planning
  • Guidance and Leadership
  • Expanded Perspective and Overview
  • Experience

This is the perfect solution for that challenge.

More Than a Consultant

A Fractional CMO from Astute Group is much more than a consultant, their a member of your leadership team providing executive caliber expertise and take a vested interest in achieving your goals. 

Resulting in a dedicated leader that pulls together all of the aspects of marketing along with overall organizational goals. They lead the charge, managing all resources including consultants, agencies and staff. 

 

Solutions to Fill-the-Gaps

For organizations that have the marketing resources but just aren’t reaching full potential. We have developed these solutions to fill the most common gaps that we have experienced over the years.

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Types of Fractional CMO Engagements

Gain the executive caliber expertise of a Fractional CMO and make your vision a reality. No more excuses, an Astute Fractional CMO will hit the ground running and fill the gaps, solve the issues and enable you to focus on running your business, while we focus on growing it.

CMO Caliber Strategic Projects

Stop putting of important projects because of a lack of resources. A Fractional CMO from Astute Group will provide the bandwidth and skills needed to get the job done, right. 

Whether its development of a plan for a new business unit, help launching a new product,  assessment of a campaign or anything in between, we’ve got you covered.

The Difference Between A Fractional CMO and Other Resources

CMOs are the primary strategists and central to business development and growth. Savvy executives know the ultimate purpose of marketing is driving growth. Our Fractional CMOs drive growth.

An Astute Group Fractional CMO eliminates marketing guesswork that generates random results and sporadic growth. Our expertise will develop and implement the best strategies to accelerate definitive growth and achieve your goals.

What is an Outsourced CMO?

An Outsourced CMO is a powerful strategic resource for organizations that want to achieve growth reliably.

This model provides many great benefits for Small and Mid-Size Businesses (SMB).

 

 

The Definitive Path to Growth

No more random marketing activities. We develop the right strategies to achieve your goals and generate consistent growth at an accelerated pace. This video will help explain.  

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