Outsourced CMO SolutionsAchieve Goals. Accelerate Growth.
Executive-Level Outsourced Marketing Solutions
Drive Growth with an Outsourced CMO Behind the Wheel
An Outsourced CMO is one type of Fractional CMO engagement Astute Group offers, along with Advisory CMO and Coaching Programs. These Outsourced Marketing Solutions empower organizations by providing the expertise and leadership of a Chief Marketing Officer at a fraction of the cost.
We have designed our program to be scalable and deliver the right level of help for your organization’s goals and needs. Our work is structured to fit your needs, not the other way around.
Types of Fractional CMO Engagements
Gain executive–level expertise with a Fractional CMO and make your vision reality. No more excuses. An Astute Group Fractional CMO hits the ground running to fill gaps and solve marketing issues, enabling you to focus on running your business while it grows.
A part-time CMO, on your terms. We customize engagements to fit your needs, providing strategies, guidance, and implementation to help achieve your goals at a fraction of the cost.
Part-Time Continual CMO
Add outsourced marketing solutions for your leadership team. Typically, engagements are one of the following:
- Weekly – The CMO works with your organization on specific days and times, as a part-time CMO would. Best suited for organizations in need of day-to-day help with marketing operations.
- Monthly – The CMO allocates several days a month to oversee marketing operations. Best suited for organizations with marketing managers but still in need of executive-level expertise.
- Quarterly – The CMO reviews and organizes a planning session to ensure sustainable, definitive growth. Best for organizations that have a team to implement a marketing plan.
Accelerate results and implement your marketing strategy with the leadership of a temporary outsourced marketing executive from Astute Group.
A fractional CMO on an interim basis is a great solution for start-ups, restructuring, filling temporary vacancies, and special projects. This temporary, full-time engagement provides outsourced marketing solutions for your leadership team.
Develop a cohesive marketing machine to grow your business with an Astute Group fractional CMO. As an advisor to your organization, they will help maximize performance of marketing resources and carry the burden of achieving results.
- On-demand – An on-demand fractional CMO provides executive-level expertise for project management and strategic marketing. They are available to help when you need it. Quit delaying valuable projects and discover comprehensive solutions to your marketing needs.
- Advisor – An advisor fractional CMO engagement provides you with expertise on speed-dial. Gain access to a trusted resource with experience and knowledge needed to address critical challenges and important issues.
Coaching and Development
Build your marketing team, improve lackluster performance, or develop new skills with an Astute Group Fractional CMO. We will help you recruit, train, and develop your talent to align with your goals. This includes everything from building a department from scratch to adding the right person in a critical role.
For smaller businesses, we offer executive-level strategic marketing training, focused on what decision makers need to know to effectively market and grow their organization.
How Does an Outsourced CMO Fit In?
Most small and mid-sized businesses (SMBs) lack demand or budget for a full-time CMO. However, they still need executive-caliber expertise, including:
- Strategic Planning
- Guidance and Leadership
- Expanded Perspective and Overview
An Outsourced CMO is the perfect solution.
More Than a Consultant
An Astute Group fractional CMO is much more than a consultant. They become a part of your leadership team, providing executive-level expertise while taking a vested interest in achieving your goals.
This engagement results in a dedicated leader pulling together all aspects of marketing to reach your overall goals. They lead the charge and manage your resources, staff, agencies, and consultants to achieve full potential.
Benefits of an Outsourced Marketing Executive
- Gain all of the benefits of a seasoned marketing executive, for a fraction of the cost
- Unbiased perspective from a 3rd party expert
- Custom tailored engagements designed to fit your needs and resources
- Access to new strategies, tactics, methods and ideas
The Definitive Path to Growth
No more random marketing activities. We develop the right strategies to achieve your goals and generate consistent growth at an accelerated pace. This video will help explain.