Outsourced Marketing Solutions
Our outsourced marketing solutions fill the strategic planning and marketing leadership void that is common in small businesses. There is a reason mid-market and large corporations have a dedicated marketing executive, they realize marketing is an investment, not an expense. They look to the marketing executive to not only increase sales and drive revenue growth, they expect a strong Return on Marketing Investment (RoMI). This is what you can expect from our Outsourced CMO solutions for small businesses.
Outsourced CMO Marketing Solutions
Outsourced CMO Services Just for Small Businesses
Every business is unique in several ways. For marketing, the differences include resources, goals, knowledge, and capabilities. That is why we develop each Outsourced CMO engagement exclusively for your business. We will provide a proposal with a detailed breakdown defining what we will do, the “Scope of the Work”, along with what you get in the “Deliverables”, and how much it will cost. To set clear expectations and avoid the surprises of hourly rate pricing.
The Outsourced CMO solutions below were developed specifically for small businesses, startups, and entrepreneurs looking to launch a new venture. Packages can be modified to meet your specific needs.
Learn more about our Fractional CMO Engagements
A trusted advisor to provide an experts perspective
Tap the expertise of an experienced marketing executive and see your business from a new and unbiased perspective. Strategically grow your business with the guidance of an expert.
Advisory CMO Focus:
New business planning
Annual planning and goal setting
Expansion into new markets or new offerings
- Annual planning – 1/2 day workshop
- Development of marketing plan
- Guidance on building your marketing system (talent, processes, technology)
- Monthly or quarterly meetings with the executive board
- Weekly 1 on 1 call
- Additional hours allocated for use at your discretion
Remote access to executive marketing expertise
Gain instant access to executive-caliber marketing expertise to get things rolling quickly. Your Virtual CMO will integrate into your executive leadership and marketing team to drive results.
Virtual CMO Focus:
Organizations in need of strategic leadership for marketing staff
Businesses located in remote areas or outside of the US
Organizations with remote operations / virtual offices
- Development and implementation of a comprehensive marketing plan to achieve goals
- Monthly meeting with the executive board, including review of Astute Analytics™ executive dashboard
- Dedicated weekly schedule including department meeting
- Quarterly sales and marketing workshop
- Oversight of plan execution
- Continuous improvement to overcome changes in markets conditions and external factors
- Development of marketing department and resources (Staff, technology, processes, and budgets)
1 or 2-day CMO workshops to conquer the complexities of marketing and unlock growth
Take your business to the next level
Brainstorming with an expert to uncover new opportunities and develop innovative strategies to seize them
• Strategic Planning and Development
• Focused Ideation
• Opportunity Assessment
• Quarterly and Annual Planning
• Downturn Recovery Planning
• New Market Development
$5,000 One-Day Workshop*
$8,000 Two-Day Workshop*
* Includes pre-workshop meetings. Please allow 2 weeks for research and custom development.
Each workshop is developed specifically for your business and goals. We begin by gaining deep insight to prepare for a fully packed, high-power day of brainstorming, collaboration, and strategic planning.
Get ready to see your business from a different perspective. An unbiased perspective that is not influenced by your company’s culture, tradition, or habits.
What We Do
We begin two weeks before the workshops by interviewing key staff members, gathering information, and conducting internal and external research which will be provided in a report and used to guide your workshop for:
- Comprehensive analysis of CURRENT conditions to identify the right opportunities and how to seize them
- Conduct Brainstorming meetings to spark ideation and develop innovative strategies
- Establish a performance baseline and develop your KPI-focused executive dashboard, Astute Analytics™ to gauge performance and measure ROI
- Custom implementation of our exclusive marketing method, STOMP™ (Strategies, Tactics, Oversight, Metrics, Progression) to develop your marketing system and generate optimal results
- Develop plans, analyze potential risks, identify gaps and necessary resources, establish your course of action and execute
Why an Outsourced Marketing Executive is a Smart Solution
Savvy business leaders know the power of strategic marketing, they appreciate its complexity and realize that they are not marketing experts. They understand that highly effective marketing is more strategic than creative. It is driven by strategic planning which achieves goals and drives growth. They view marketing as a profit center, not a cost center. To achieve the greatest profit, they utilize the expertise of outsourced high-caliber marketing executives, we’re the outsourced marketing solution they look to for results.
Focused and Dedicated Leadership
While business leaders need to see results. Measurable, verifiable, and profitable results. Our Outsourced Marketing Executives will take care of it. You focus on running the business, we’ll focus on growing it.
An Astute Outsourced Marketing Executive will apply proven tactics and best practices. Skills and knowledge developed through decades of experience, to ensure optimal performance and achieve full potential.