Go To Market Strategy Plan

The Treasure Map to Profitable Markets
Develop Your Plan

Go To Market Strategy and Plan

The Go-to-Market Strategy Plan is like a treasure map for your products and services. It provides guidance to win over new markets, optimize perceived value and evangelize loyal customers. It identifies the markets, and audiences that are the right fit for your products and services, providing a plan of action to

  • Connect with the decision maker and their influencers
  • Address what they value most
  • Favorably position your products against competitors
  • Utilize the best channels to gain the customer and close the sale

Resulting in improved margins, increased revenues, and accelerated growth.

Client Challenges

  • Launching New Products
  • Driving growth for underperforming products
  • Entering New Markets
  • Identifying and making the most of new sales channels
  • Becoming a market leader

How We Help

  • Discover and evaluate opportunities for growth
  • Align products with best fit markets
  • Identify and implement highly effective sales channels
  • Reduce customer acquisition cost and accelerate sales cycle
  • Optimize value proposition specific to target audience

Turn Strategies into Realities

The Go-to-Market strategy plan lays the foundation for generating product demand and accelerated growth. It guides the transition of a strategy into revenue growth. Rely on us to devise innovative go-to-market strategies that

    • penetrate markets that are a good fit for the product or service
    • attract decision makers and purchase influencers
    • delivers a compelling message that satisfies their wants and needs

To make it clear that your offering is the right choice, while reducing the impact of price on the purchasing decision.

 

Best fit markets

Target personas

Value Matrix

Pricing strategy

Competitor insight

Channel Strategy

Messaging and promotion

Sales tools

Market vs Product Driven Strategies

Which came first the market or the product? It doesn’t matter. Organic growth is achieved by seizing the opportunities created through the combination of markets and  product/service offerings. For every combination, there are risks, challenges, and rewards. We will develop independent strategies for each product offering and target market to make the most of each opportunity. We will never implement cookie-cutter and one-size-fits-all marketing strategies. Its just one of the ways we help your business Realize Full Potential.

Go to Market Product Market Strategy

Diversification Strategy

The most challenging way to grow, often providing great opportunity for growth at a high level of risk.  It’s essentially starting from scratch, hence requiring time to create awareness and generate demand. This strategy is best suited for innovative products .

Product Development Strategy

Ideal for recognized brands in specific markets, or strong relationships with large accounts. The value and reputation of existing offerings provides a strong competitive edge.

Market Development Strategy

Potentially a shorter path to generating growth, by penetrating deeper into existing markets. This approach generally offers greater cost efficiency than diversification and product development because it eleminates new product development time and expenses.

Market Penetration Strategy

The least risky growth strategy. It’s about doing more of what your business is already doing and doing it better. Selling more of your products and services into existing markets. Essentially requiring improved execution of core capabilities.

Results

Increase product line sales by 1,000 (10X)

Our client had an innovative product that provided significant improvements and benefits in the right application. The sales team was leading with this product on sales calls and losing opportunities. We interviewed customers and lost opportunities to completely understand what drove their decisions. We then conducted testing, market research, and competitive analysis to develop a the right go to market strategy and created a comprehensive plan. By identifying market segments that were a fit for the product line, training sales, and distributor channels, developing internal tools for sales, developing the right messaging, and sharing it through the best mediums, we were able to drive a total of 1000% growth (10X increase in sales).

STOMP™ - Our Exclusive Method

How we deliver superior Fractional CMO services

STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.

Strategy - Fractional CMO

Strategies

Tactics - Fractional CMO

Tactics

Oversight

Oversight

Analytics - Fractional CMO

Metrics

Evolve

Progression

 

How we develop a Go-To-Market Plan

The development of a Go-to-Market Plan begins internally, with a thorough review of your current activities and offerings. Then we add the external layer,  market and competitor analysis. Developing a thorough understanding of complex marketplace dynamics. Now that we have a clear view of the big-picture, we can identify opportunities and develop strategies to capitalize on those opportunities.

We apply the STP framework (Segmentation, Targeting, Positioning) to optimize perceived value by tailoring the fit between markets and offerings. Our goal is to increase margins while generating revenue growth. It’s just one of the Astute Difference’s that helps our clients reach full potential.

Why a Go-To-Market Plan

The GTM plan should bring together product and service offerings with the right markets. Markets that are a perfect fit for the features and benefits of the product.  Buyers prefer things that are a great fit, literally and figuratively. The better the fit, the greater the value.

In other words, the more a  product appears to be made specifically for a buyer’s needs and wants, the greater its value. Which makes it easier to choose that product over competitors’ offerings, while reducing the impact of price.

CPG Go to Market plan

Strategic Marketing Expertise

Market

Brand

Product

Growth

Digital

Fractional CMO Services

Insights

Results

Blog Posts

Testimonials

Fractional CMO Services are available in:

Albuquerque

Atlanta

Austin

Baltimore

Boston

Buffalo

Charleston

Charlotte

Chicago

Cincinnati

Cleveland

Columbus

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Grand Rapids

Hartford

Houston

Indianapolis

Jacksonville

Jersey City

Lansing

Los Angeles

Louisville

Miami

Milwaukee

Minneapolis

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New York

Newark

Orlando

Philidelphia

Phoenix

Pittsburgh

Raleigh

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San Diego

St. Petersburg

Tampa

Traverse City

Washington DC

Canada

Windsor

Toronto

Montreal

Virtual CMO Services available throughout the entire United States and Canada