Go-to-Market Plan

Turn Strategies into Realities

The Go-to-Market plan lays the foundation for product demand and accelerated growth. It guides the transition of a strategy into revenue growth. Creating the difference between minimal, sporadic growth or achieving full potential.

Astute Group devises innovative go-to-market strategies that drive demand and gain market share. We formulate and implement a go-to-market plan that will optimize margins and generate profitable growth.  


Clients Challenged With

  • Launching New Products or Product Line Extensions
  • Driving Growth for Existing Products
  • Entering New Markets
  • Improving Profit Margins
  • Gaining Market Share

How We Help

  • Generate Demand for Offerings
  • Increase Margins by Optimizing Perceived Value
  • Negate Importance of Price
  • Launching New Products or Product Line Extensions
  • Entering new markets
  • Create Rational and Emotional Appeal

What is a Go-To-Market Plan?

The Go-to-Market plan spells out the who, what, when, and how to enter a new market or launch a new product. It is the road map for one path to growth. Go-to-market strategic plans are specifically focused on entering into new markets, offering new products and/or services, or a combination of both. 

We address four major factors that drive the effectiveness of a Go-to-Market Strategic Plan

  • Product Market Fit
  • Competition and Demand
  • Target Markets
  • Distribution


How we develop a Go-To-Market Plan

gaining  and 

The development of a Go-to-Market Plan begins internally, with a thorough review of your current activities and offerings. Then we add the external layer,  market and competitor analysis. Developing a thorough understanding of complex marketplace dynamics. Now that we have a clear view of the big-picture, we can identify opportunities and develop strategies to capitalize on those opportunities.

We apply the STP framework (Segmentation, Targeting, Positioning) to optimize perceived value by tailoring the fit between markets and offerings. Our goal is to increase margins while generating revenue growth. It’s just one of the Astute Difference’s that helps our clients reach full potential.

The Astute Difference Go-To-Market Plan


Revenue and Margin Growth

We focus on profit margins along with revenue growth. Enabling our clients to sell more with greater profitability by aligning offerings with the people that they are best suited for. Reducing the importance of price and making it easier to decide on that product or service.


The GTM plan should bring together product and service offerings with the right markets. Markets that are a perfect fit for the features and benefits of the product.  Buyers prefer things that are a great fit, literally and figuratively. The better the fit, the greater the value.

In other words, the more a  product appears to be made specifically for a buyer’s needs and wants, the greater its value. Which makes it easier to choose that product over competitors’ offerings, while reducing the impact of price.

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