Strategic Marketing Coach • One on One Marketing Coaching

A Strategic Marketing Coach with CMO Caliber Expertise

Think and Execute Like an Expert with a

Strategic Marketing Coach

A Strategic Marketing Coach from Astute Group will help you unleash the power of marketing to grow your business and achieve your goals. Small and Mid-Tier businesses tend to have significant gaps in their strategic marketing efforts. They tend to focus on tactics and promotions, while failing to realize that strategy, not creativity, drives results. Yield greater results by integrating marketing strategies, because the whole is greater than the sum of its parts.

An Astute coach will show you how to develop and execute integrated marketing strategies for your business. Take advantage of the years of experience and extensive knowledge to make the most of your marketing resources. Learn to think like a seasoned marketing expert to seize your competitive advantage, drive growth, and optimize Return on Marketing Investment (RoMI).

Marketing Coach Guide

Benefits of CMO Coach

How We Help

Marketing Coaching Program

Marketing Coaching Services

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Think like a marketing expert

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Reduce dependency on services

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Develop your marketing team

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Improve efficiency, accelerate execution

The Benefits of a CMO as Your Business Marketing Coach

Today’s gig economy has triggered explosive growth in “Coaching” of all kinds, life, business, nutrition, fitness, and on, and on. The problem is that most of these “coaches” are not well qualified, the have minimal training and not very much experience. There is an abundance of online coaching programs that offer certifications, requiring minimal training or effort.

As a business leader you know experience is the greatest teacher, thats why an Astute Fractional CMO makes a great marketing coach. Each CMO coach has an average of 20 years of marketing experience, including at least 10 years as a Vice President of Marketing, and a strong track record of exceptional results. Wouldn’t you want to be trained and mentored by an expert that has all that to offer?

Astute Coaching Expertise

Strategic Marketing Planning
Brand Strategy
Product Marketing Strategy
Digital Marketing Strategy
Go-To-Market Strategy
Lead Generation
Customer Acquisition
Marketing Analytics

Client Challenges

CEO/Owner managing marketing dept
Starting a new business
Seeking 3rd party funding
Lack of strategic marketing planning
Weak department leadership
Looking to promote from within org

How We Help

Think like a strategic marketing expert and improve RoMI
Identify KPI’s and ROI, utilize marketing analytics
Enhance and improve the capabilities of marketing management
Develop materials needed to secure funding
Reduce dependency on costly 3rd party services
Improve agility to keep you ahead of competition

The Right Marketing Coaching Program for Your Needs

Get the right marketing coaching program for your needs. Your marketing coach is focused on delivering the best possible service for your business, and its specific challenges, goals, and resources. We have four standard marketing coaching programs and offer custom tailored programs.

Astute Coaching Programs

One on One Marketing Coaching (1-on-1)
Virtual Marketing Coach
On-Site Marketing Coach
Bootcamp and Workshops

Fractional CMO and Marketing Coach Program

For businesses that need immediate help and quick results, we offer Virtual CMO and Advisory CMO services along with any of the above marketing coaching programs. This combination provides Fractional CMO services to kickstart your marketing, while developing your marketing expertise with an Astute Coach to provide sustainable solution for continued growth and greater RoMI.

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More about Marketing Coaching Programs

Marketing Coaching Services

Marketing is diverse and complex, it covers numerous strategies and functions. We focus on the strategic aspects of marketing and offer marketing coaching services for

Strategic Marketing
Brand Development and Branding
Digital Strategy
Business Growth

More about Marketing Coaching Services

STOMP™ Method

Our Exclusive Strategic Marketing Process

STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.

Strategies

Tactics

Oversight

Metrics

Progression

About STOMP

Your Strategic Marketing Coach

Your Marketing Coach will help develop your strategic marketing and planning skills. The skills needed to grow and expand your business. You will look at opportunities differently and gain a greater understanding of the strategic marketing process. Skills that will enable you to put the power of marketing to work to optimize your brand perception, create demand, acquire customers and ultimately drive profitable growth.

Develop Powerful Strategies – Learn to think like a marketing expert and develop strategies that generate greater results more efficiently.

Provide Clear Guidance – Eliminate trial-and-error marketing experiments by utilizing your new gained knowledge to identify objectives, communicate effectively, and implement strategic plans.

Improve with Accountability – Set clear goals, identify the milestones and gauge performance to stay on track. Understand which KPI’s are applicable and how they impact your business.

Is a Marketing Coach the Right Solution for Your Business?

Astute Coaching is ideal for,

Organizations that have a marketing team but do not have high caliber leadership
Under-performing marketing departments
Business owners who want to take full advantage of the power of marketing
Organizations that want to enhance or improve existing marketing talent
Leaders that want to understand how to effectively manage and gauge their marketing efforts

Results

What does an engineer do when they have developed a powerful software application but do not have the resources necessary to effectively market it?

They turn to an Astute Fractional CMO to Coach them on marketing and help them develop a strategic plan to present for funding. Our CMO Coach trained the client on critical strategic marketing principles and worked with them on devising strategies that created a competitive advantage. Strategies include branding, product marketing, digital marketing, customer experience, and pricing. The client was then able to gain funding based on the marketing plan he developed and presented.

Insights

Fractional CMO services for strategic business development, marketing, and sales enablement.

What We Do

Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.

Think

Competitive intelligence
Growth and expansion strategies
Market development strategy
Market penetration strategy
Product development strategy
Marketing strategies
Segment and Target strategy
Positioning strategy (competitive differentiation)
Channel strategy
Unique value proposition

Develop

Competitive advantage
Go To Market Strategy
Marketing Plan
Lead generation and nurturing
Business development plan
Sales enablement tools
Objectives, metrics, and KPIs
Content plan
Product requirements
Product marketing plan
Product launch plan

Implement

Go To Market Plan
Marketing programs
Business development initiatives
Sales and marketing collaboration
Annual, semi-annual, or quarterly planning
Product Marketing
Special projects
Coaching
Workshops
Digital sales transformation

The Benefits of Astute Coaching

Astute Coaching is focused on empowering your business, to make the most of your marketing. Our programs and services are designed to help your executive leadership and marketing management think and execute like a strategic marketing expert.

Astute Coaching is provided by a Fractional CMO Coach that has at least 10 years of Vice President or higher level marketing executive experience. Our CMOs all hold advanced degrees, and have lead businesses to profitable growth and greater ROI.

Optimize Return on Marketing Investment (RoMI)

Astute Coaching views marketing as an investment, not an expense. It is the one function in a business that generates revenues and creates a Return on Marketing Investment (RoMI). Your Marketing Coach will train you on how to generate a high yield return.

Our Marketing Coaching program is designed to train leaders on how to build their own marketing system. Through our program, your team will become a high-performance marketing system that achieves goals and generates optimal RoMI to reach definitive growth.

Stop Guessing, Start Growing

If your business is not growing, it’s dying. To sustain you must develop and implement the right marketing strategies to generate growth. Sounds easy enough, except marketing is a complex and vast discipline. Unfortunately, this lead to so much time and money being wasted on marketing experiments. Experiments that tend to generate minimal, if any results.

An Astute Group Marketing Coach will help develop a definitive path to growth specifically for your organization. Your coach will help you tap proven marketing principles to effectively and efficiently achieve the ultimate goal, growth.

What is a Marketing Coach?

Get answers to your questions about Astute Coaching visit our Marketing Coach FAQs

Fractional CMO Services - Strategic Marketing Expertise

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Brand Strategy

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Product Marketing

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