Strategic Marketing Coach • One on One Marketing Coaching

A Strategic Marketing Coach with CMO Caliber Expertise
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Think and Execute Like an Expert with a

Strategic Marketing Coach

A Strategic Marketing Coach from Astute Group will help you unleash the power of marketing to grow your business and achieve your goals.  Small and Mid-Tier businesses tend to have significant gaps in their strategic marketing efforts. They tend to focus on tactics and promotions, while failing to realize that strategy, not creativity, drives results. Yield greater results by integrating marketing strategies, because the whole is greater than the sum of its parts.

 An Astute coach will show you how to develop and execute integrated marketing strategies for your business. Take advantage of the years of experience and extensive knowledge to make the most of your marketing resources. Learn to think like a seasoned marketing expert to seize your competitive advantage, drive growth, and optimize Return on Marketing Investment (RoMI).

Think like a marketing expert

Reduce dependency on services

Develop your marketing team

Improve efficiency, accelerate execution

The Benefits of a CMO as Your Business Marketing Coach

Today’s gig economy has triggered explosive growth in “Coaching” of all kinds, life, business, nutrition, fitness, and on,  and on. The problem is that most of these “coaches” are not well qualified, the have minimal training and not very much experience.  There is an abundance of online coaching programs that offer certifications, requiring minimal training or effort.

As a business leader you know experience is the greatest teacher, thats why an Astute Fractional CMO makes a great marketing coach. Each CMO coach has an average of 20 years of marketing experience, including at least 10 years as a Vice President of Marketing, and a strong track record of exceptional results. Wouldn’t you want to be trained and mentored by an expert that has all that to offer?

Astute Coaching Expertise

  • Strategic Marketing Planning
  • Brand Strategy
  • Product Marketing Strategy
  • Digital Marketing Strategy
  • Go-To-Market Strategy
  • Lead Generation
  • Customer Acquisition
  • Marketing Analytics

Client Challenges

  • CEO/Owner managing marketing dept
  • Starting a new business
  • Seeking 3rd party funding
  • Lack of strategic marketing planning
  • Weak department leadership
  • Looking to promote from within org

How We Help

  • Think like a strategic marketing expert and improve RoMI
  • Identify KPI’s and ROI, utilize marketing analytics
  • Enhance and improve the capabilities of marketing management
  • Develop materials needed to secure funding
  • Reduce dependency on costly 3rd party services
  • Improve agility to keep you ahead of competition

The Right Marketing Coaching Program for Your Needs

Get the right marketing coaching program for your needs. Your marketing coach is focused on delivering the best possible service for your business, and its specific challenges, goals, and resources. We have four standard marketing coaching programs and offer custom tailored programs.

Astute Coaching Programs

  • One on One Marketing Coaching (1-on-1)
  • Virtual Marketing Coach
  • On-Site Marketing Coach
  • Bootcamp and Workshops

Fractional CMO and Marketing Coach Program

For businesses that need immediate help and quick results, we offer Virtual CMO and Advisory CMO services along with any of the above marketing coaching programs. This combination provides Fractional CMO services to kickstart your marketing, while developing your marketing expertise with an Astute Coach to provide sustainable solution for continued growth and greater RoMI. 

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Marketing Coaching Services

Marketing is diverse and complex, it covers numerous strategies and functions. We focus on the strategic aspects of marketing and offer marketing coaching services for

  • Strategic Marketing
  • Brand Development and Branding
  • Digital Strategy
  • Business Growth

More about Marketing Coaching Services

STOMP™ Method

Our Exclusive Strategic Marketing Process

STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.

Strategy - Fractional CMO


Tactics - Fractional CMO




Analytics - Fractional CMO




Your Strategic Marketing Coach

Your Marketing Coach will help develop your strategic marketing and planning skills. The skills needed to grow and expand your business. You will look at opportunities differently and gain a greater understanding of the strategic marketing process. Skills that will enable you to put the power of marketing to work to optimize your brand perception, create demand, acquire customers and ultimately drive profitable growth.

Develop Powerful Strategies Learn to think like a marketing expert and develop strategies that generate greater results more efficiently.

Provide Clear GuidanceEliminate trial-and-error marketing experiments by utilizing your new gained knowledge to identify objectives, communicate effectively, and implement strategic plans.

Improve with Accountability – Set clear goals, identify the milestones and gauge performance to stay on track. Understand which KPI’s are applicable and how they impact your business.

Marketing Coach


What does an engineer do when they have developed a powerful software application but do not have the resources necessary to effectively market it?

They turn to an Astute Fractional CMO to Coach them on marketing and help them develop a strategic plan to present for funding. Our CMO Coach trained the client on critical strategic marketing principles and worked with them on devising strategies that created a competitive advantage. Strategies include branding, product marketing, digital marketing, customer experience, and pricing. The client was then able to gain funding based on the marketing plan he developed and presented.

Fractional CMO services for strategic business development, marketing, and sales enablement.

What We Do

Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth.  Savvy CEOs look to the CMO to lead that team in today's business environment.


  • Competitive intelligence
  • Growth and expansion strategies
  • Market development strategy
  • Market penetration strategy
  • Product development strategy
  • Marketing strategies
  • Segment and Target strategy
  • Positioning strategy (competitive differentiation)
  • Channel strategy
  • Unique value proposition


  • Competitive advantage
  • Go To Market Strategy
  • Marketing Plan
  • Lead generation and nurturing
  • Business development plan
  • Sales enablement tools
  • Objectives, metrics, and KPIs
  • Content plan
  • Product requirements
  • Product marketing plan
  • Product launch plan


  • Go To Market Plan
  • Marketing programs
  • Business development initiatives
  • Sales and marketing collaboration
  • Annual, semi-annual, or quarterly planning
  • Product Marketing
  • Special projects
  • Coaching
  • Workshops
  • Digital sales transformation


The Benefits of Astute Coaching

Astute Coaching is focused on empowering your business, to make the most of your marketing. Our programs and services are designed to help your executive leadership and marketing management think and execute like a strategic marketing expert.

Astute Coaching is provided by a Fractional CMO Coach that has at least 10 years of Vice President or higher level marketing executive experience. Our CMOs all hold advanced degrees, and have lead businesses to profitable growth and greater ROI.

Optimize Return on Marketing Investment (RoMI)

Astute Coaching views marketing as an investment, not an expense. It is the one function in a business that generates revenues and creates a Return on Marketing Investment (RoMI). Your Marketing Coach will train you on how to generate a high yield return.

Our Marketing Coaching program is designed to train leaders on how to build their own marketing system. Through our program, your team will become a high-performance marketing system that achieves goals and generates optimal RoMI to reach definitive growth.

Stop Guessing, Start Growing

If your business is not growing, it’s dying. To sustain you must develop and implement the right marketing strategies to generate growth. Sounds easy enough, except marketing is a complex and vast discipline. Unfortunately, this lead to so much time and money being wasted on marketing experiments. Experiments that tend to generate minimal, if any results.

An Astute Group Marketing Coach will help develop a definitive path to growth specifically for your organization. Your coach will help you tap proven marketing principles to effectively and efficiently achieve the ultimate goal, growth.

strategic marketing coach

What is a Marketing Coach?

Get answers to your questions about Astute Coaching visit our Marketing Coach FAQs 

Fractional CMO Services -  Strategic Marketing Expertise

Brand Strategy

Product Marketing

Strategic Marketing

Digital Strategy

Outsourced CMO

Fractional CMO Services are available in:















Ft. Wayne

Grand Rapids





Jersey City


Los Angeles





New Orleans

New York








San Diego

St. Petersburg


Traverse City

Washington DC





Virtual CMO Services available throughout the entire United States and Canada

Strategic Business Development

Go-To-Market Strategy

Sales Enablement

Growth Strategy

Innovation Enablement

Digital Transformation