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Think and Execute Like an Expert with a
Strategic Marketing Coach
A Strategic Marketing Coach from Astute Group will help you unleash the power of marketing to grow your business and achieve your goals. Small and Mid-Tier businesses tend to have significant gaps in their strategic marketing efforts. They tend to focus on tactics and promotions, while failing to realize that strategy, not creativity, drives results. Yield greater results by integrating marketing strategies, because the whole is greater than the sum of its parts.
An Astute coach will show you how to develop and execute integrated marketing strategies for your business. Take advantage of the years of experience and extensive knowledge to make the most of your marketing resources. Learn to think like a seasoned marketing expert to seize your competitive advantage, drive growth, and optimize Return on Marketing Investment (RoMI).
Think like a marketing expert
Reduce dependency on services
Develop your marketing team
Improve efficiency, accelerate execution
The Benefits of a CMO as Your Business Marketing Coach
Today’s gig economy has triggered explosive growth in “Coaching” of all kinds, life, business, nutrition, fitness, and on, and on. The problem is that most of these “coaches” are not well qualified, the have minimal training and not very much experience. There is an abundance of online coaching programs that offer certifications, requiring minimal training or effort.
As a business leader you know experience is the greatest teacher, thats why an Astute Fractional CMO makes a great marketing coach. Each CMO coach has an average of 20 years of marketing experience, including at least 10 years as a Vice President of Marketing, and a strong track record of exceptional results. Wouldn’t you want to be trained and mentored by an expert that has all that to offer?
Astute Coaching Expertise
- Strategic Marketing Planning
- Brand Strategy
- Product Marketing Strategy
- Digital Marketing Strategy
- Go-To-Market Strategy
- Lead Generation
- Customer Acquisition
- Marketing Analytics
- CEO/Owner managing marketing dept
- Starting a new business
- Seeking 3rd party funding
- Lack of strategic marketing planning
- Weak department leadership
- Looking to promote from within org
How We Help
- Think like a strategic marketing expert and improve RoMI
- Identify KPI’s and ROI, utilize marketing analytics
- Enhance and improve the capabilities of marketing management
- Develop materials needed to secure funding
- Reduce dependency on costly 3rd party services
- Improve agility to keep you ahead of competition
The Right Marketing Coaching Program for Your Needs
Get the right marketing coaching program for your needs. Your marketing coach is focused on delivering the best possible service for your business, and its specific challenges, goals, and resources. We have four standard marketing coaching programs and offer custom tailored programs.
Astute Coaching Programs
- One on One Marketing Coaching (1-on-1)
- Virtual Marketing Coach
- On-Site Marketing Coach
- Bootcamp and Workshops
Fractional CMO and Marketing Coach Program
For businesses that need immediate help and quick results, we offer Virtual CMO and Advisory CMO services along with any of the above marketing coaching programs. This combination provides Fractional CMO services to kickstart your marketing, while developing your marketing expertise with an Astute Coach to provide sustainable solution for continued growth and greater RoMI.
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More about Marketing Coaching Programs
Marketing Coaching Services
Marketing is diverse and complex, it covers numerous strategies and functions. We focus on the strategic aspects of marketing and offer marketing coaching services for
- Strategic Marketing
- Brand Development and Branding
- Digital Strategy
- Business Growth
More about Marketing Coaching Services
Our Exclusive Strategic Marketing Process
STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.
Your Strategic Marketing Coach
Your Marketing Coach will help develop your strategic marketing and planning skills. The skills needed to grow and expand your business. You will look at opportunities differently and gain a greater understanding of the strategic marketing process. Skills that will enable you to put the power of marketing to work to optimize your brand perception, create demand, acquire customers and ultimately drive profitable growth.
Develop Powerful Strategies – Learn to think like a marketing expert and develop strategies that generate greater results more efficiently.
Provide Clear Guidance – Eliminate trial-and-error marketing experiments by utilizing your new gained knowledge to identify objectives, communicate effectively, and implement strategic plans.
Improve with Accountability – Set clear goals, identify the milestones and gauge performance to stay on track. Understand which KPI’s are applicable and how they impact your business.
Is a Marketing Coach the Right Solution for Your Business?
Astute Coaching is ideal for,
- Organizations that have a marketing team but do not have high caliber leadership
- Under-performing marketing departments
- Business owners who want to take full advantage of the power of marketing
- Organizations that want to enhance or improve existing marketing talent
- Leaders that want to understand how to effectively manage and gauge their marketing efforts
What does an engineer do when they have developed a powerful software application but do not have the resources necessary to effectively market it?
They turn to an Astute Fractional CMO to Coach them on marketing and help them develop a strategic plan to present for funding. Our CMO Coach trained the client on critical strategic marketing principles and worked with them on devising strategies that created a competitive advantage. Strategies include branding, product marketing, digital marketing, customer experience, and pricing. The client was then able to gain funding based on the marketing plan he developed and presented.
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Digital sales transformation
The Benefits of Astute Coaching
Astute Coaching is focused on empowering your business, to make the most of your marketing. Our programs and services are designed to help your executive leadership and marketing management think and execute like a strategic marketing expert.
Astute Coaching is provided by a Fractional CMO Coach that has at least 10 years of Vice President or higher level marketing executive experience. Our CMOs all hold advanced degrees, and have lead businesses to profitable growth and greater ROI.
Optimize Return on Marketing Investment (RoMI)
Astute Coaching views marketing as an investment, not an expense. It is the one function in a business that generates revenues and creates a Return on Marketing Investment (RoMI). Your Marketing Coach will train you on how to generate a high yield return.
Our Marketing Coaching program is designed to train leaders on how to build their own marketing system. Through our program, your team will become a high-performance marketing system that achieves goals and generates optimal RoMI to reach definitive growth.
Stop Guessing, Start Growing
If your business is not growing, it’s dying. To sustain you must develop and implement the right marketing strategies to generate growth. Sounds easy enough, except marketing is a complex and vast discipline. Unfortunately, this lead to so much time and money being wasted on marketing experiments. Experiments that tend to generate minimal, if any results.
An Astute Group Marketing Coach will help develop a definitive path to growth specifically for your organization. Your coach will help you tap proven marketing principles to effectively and efficiently achieve the ultimate goal, growth.
What is a Marketing Coach?
Get answers to your questions about Astute Coaching visit our Marketing Coach FAQs
Fractional CMO Services - Strategic Marketing Expertise
Fractional CMO Services are available in: