Marketing Coaching Program and Services

Marketing coaching programs for business leaders

Marketing Coaching Program and Services

Every marketing coaching program we offer is delivered by a Fractional CMO coach. Our marketing coaching services are designed to empower your business and make the most of your limited marketing resources. Astute coaching programs develop leadership, strategic marketing, brand marketing,  and business growth skills.

The marketing coaching program and services combine proven methods of training with hands-on and interactive projects. Applying knowledge firsthand to gain practical experience, while under the guidance of a highly experienced and accomplished marketing expert. You will do work on projects for your business, providing a dual benefit by learning as you generate results that are applicable to your business.

We offer four separate programs that focus on critical functions of leadership and strategic marketing

Marketing Coaching Program

Your Marketing Coach (1-on-1)

Virtual Marketing Coach

On-Site Marketing Coach


Marketing Coaching Services

Strategic Marketing Coaching

B2B Marketing Coaching

D2C Marketing Coaching

Digital Marketing Coach

Brand Coaching 

Who it’s for

  • Organizations that have a marketing team but do not have high caliber leadership
  • Underperforming marketing departments
  • Startups and organizations with a limited budget
  • Business owners who want to fully comprehend or learn marketing
  • Organizations that want to enhance or improve existing marketing talent
  • Leaders that want to understand how to effectively manage and gauge marketing resources

How it Helps

  • Improves the Marketing ROI by providing clear guidance and objectives
  • Aligns all resources to harmoniously operate off the same playbook
  • Formulate innovative marketing strategies to achieve your goals
  • Resolves strategic marketing challenges SMBs often face
  • Integrate marketing strategies to strengthen one another and increase performance
  • Powerful tool that encourages investors, lenders, and sales channel partners

Marketing Coaching Program

Get the right Marketing Coaching Program for your business and its needs. Our programs were developed to deliver Astute coaching services how you want them.  In addition, we offer custom-tailored programs developed specifically for your organization’s unique situation. Schedule a complimentary consultation to address your specific needs. 

Executive Coaching (1-on-1)

Executive coaching is designed for owners and executives responsible for making the critical marketing decisions. We focus on strategic planning. Go-To-Market strategy, budget development, analytics and Marketing ROI. This program will teach  you how to think and execute like a marketing executive. You will develop marketing strategies and learn best practices to make the most of your marketing function.

How it works:

  • Kick-off meeting to lay the ground work: review program, define goals, and define project requirements (2.5 hours)
  • Weekly one-on-one meeting
  • Access to your Coach as needed between meetings
  • Final review and approval of project


  • Marketing Plan Outline developed especially for your business and goals
  • Learn to think like a highly experienced marketing executive
  • Improve Return on Marketing Investment (RoMI)

Marketing Management Coaching

For organizations that have a marketing manager on staff, or have identified a staff member they wish to develop for the management role. An Astute Fractional CMO Coach will train and develop the candidates marketing management skills while teaching them about highly effective tools and practices.

Your CMO Coach will cover best practices and proven tactics for implementation of marketing strategies and  plans. They will train on use of highly effective tools such as marketing calendars, analytics, marketing automation and more. 

Project Coaching

The project coaching program is designed to complete a strategic marketing project that your business needs. Rather than hiring a consultant or agency to do the job, we will guide the execution of the project. To provide double the return: completion of the project, along with development of skills and knowedge needed to execute.

Coaching Workshops

Build your marketing team, improve lackluster performance, or develop new skills with Marketing Coaching from an Astute Group Outsourced CMO. We will help you recruit, train, and develop your talent to align with your goals. This includes everything from building a department from scratch to adding the right person in a critical role.

For smaller businesses, we offer executive-level strategic marketing coach, focused on what decision-makers need to know to effectively market and grow their organization.

  • Sales and marketing workshops
  • Strategic planning
  • Growth framework

Market-based approach to planning that can include:

  • Competitive review, analysis and assessment of your company’s positioning vs. your competitors
  • Targeted action items to jumpstart your growth
  • Prioritized growth target recommendations
  • Recommendations to better align your sales and marketing for better results
Marketing Coaching Services

How Marketing Coaching Works

Astute Group Marketing Coaching Services offers three levels of standard engagements for those in pre-lauch or start-up phase, or existing organizations that just dont know what they dont know.

We also offer custom tailored engagements to fill the gaps in your current marketing strategies and address specific challenges or goals.

Engagements are a combination of

• Regularly Scheduled Meetings

• Availability for Questions or Unexpected Issues

• Hands-on projects under the guidance of your Marketing Coach

• Access to tools, research, and other materials 

Why Astute Marketing Coaching Services 

We are strategic marketing and growth experts. Our expertise has been developed through experience, education, on-going training and collaboration.

Our Marketing Coaching Services provide you with that expertise to apply to your challenges in real-time, creating the ideal scenario for professional growth and development.

How You Meet with Your Marketing Coach

Our Marketing Coaching Services, are customer tailored to your needs in order to accomodate your preferences and availability. We offer Video Conferencing, as well as On-site  meetings. In some situations, visiting your facility and gaining a greater understanding of your operations can provide tremendous value.

We also offer On-Site seminars for your team, often aligned with annual or quarterly meetings. Seminars are custom tailored to the specific challenges or needs that the organization is facing in that period.


Entrepreneurs & Startups

The mere thought of launching a business begins with a marketing strategy. Branding and positioning strategies are usually the first to mind. These decisions are critical to the continued success of your new business. An Astute Marketing Coach will make sure you develop a solid foundation to build on.


For Marketing Management

If your marketing department is spinning its wheels without getting traction, Our marketing coaching will fix that. This program is designed to help managers think and execute effectively and efficiently. Optimizing performance while improving ROI.


For Business Leaders

High-Caliber marketing coaching services, designed for organizations that need to improve at the executive leadership level. Focusing on executive caliber strategic planning, growth, and sustainability. Not tactics, methods, and operations.

What is a Marketing Coach?

Get answers to your questions about Astute Coaching visit our Marketing Coach FAQs 

Fractional CMO services for strategic business development, marketing, and sales enablement.

What We Do

Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth.  Savvy CEOs look to the CMO to lead that team in today's business environment.


  • Competitive intelligence
  • Growth and expansion strategies
  • Market development strategy
  • Market penetration strategy
  • Product development strategy
  • Marketing strategies
  • Segment and Target strategy
  • Positioning strategy (competitive differentiation)
  • Channel strategy
  • Unique value proposition


  • Competitive advantage
  • Go To Market Strategy
  • Marketing Plan
  • Lead generation and nurturing
  • Business development plan
  • Sales enablement tools
  • Objectives, metrics, and KPIs
  • Content plan
  • Product requirements
  • Product marketing plan
  • Product launch plan


  • Go To Market Plan
  • Marketing programs
  • Business development initiatives
  • Sales and marketing collaboration
  • Annual, semi-annual, or quarterly planning
  • Product Marketing
  • Special projects
  • Coaching
  • Workshops
  • Digital sales transformation


Fractional CMO Services -  Strategic Marketing Expertise

Brand Strategy

Product Marketing

Strategic Marketing

Digital Strategy

Outsourced CMO

Fractional CMO Services are available in:















Ft. Wayne

Grand Rapids





Jersey City


Los Angeles





New Orleans

New York








San Diego

St. Petersburg


Traverse City

Washington DC





Virtual CMO Services available throughout the entire United States and Canada

Strategic Business Development

Go-To-Market Strategy

Sales Enablement

Growth Strategy

Innovation Enablement

Digital Transformation