Solutions for Small and Mid-Tier Businesses
We have developed strategic marketing solutions that are ideal for Small and Mid-Tier Businesses (SMBs) with an annual marketing budget of at least $150,000 and dedicated marketing operations resources. These solutions are ideal for organizations that have a marketing staff but that lack a dedicated marketing executive. The owner or CEO fills in as the CMO or Marketing VP.
There are proven strategic marketing principles that every business should apply, regardless of size and revenues. These principles should be tailored and scaled to the needs of the organization. We help SMBs make the most of their marketing function with solutions to fill the gaps in strategic marketing.
Strategic Planning
Marketing Audit
Achieve greater results by fine tuning your marketing system. A Fractional CMO will conduct a detailed audit of your entire marketing function and provide a detailed report with suggestions and advice.
Starting at $1,250
Go-To-Market Plan
Strategically enter new markets or launch new offerings to optimize returns and Achieve Full Growth Potential. We will provide the research and develop the plan to
- Drive Market Penetration
- Generate Demand
- Optimize Margins
Starting at $3,000
Marketing Plan
Get clear guidance to achieve your goals and make your vision a reality. We will develop a comprehensive strategic marketing plan especially for your business and goals. A plan that aligns and guides to make the most of your marketing.
Implementation
Target Audience Growth™
We will find the opportunities that yield the greatest return and target them for accelerated growth. Whether its a large account, a specific region, or a set of existing customers with similar criteria, we will identify the segment and what they value. Then we will create awareness and drive demand to generate profitable growth.
Starts at $2,000
Implementation Projects
Workshops
Our strategic workshops bring your team together to brainstorm and collaborate with a seasoned growth expert, an Astute Fractional CMO. These workshops invigorate development of fresh ideas, drive innovation, and fuel growth. Half-day, 1 day or 2 day workshops are available for
Sales and marketing collaboration
Growth planning
Starting at $2,500
Management
Executive Advisor
A great solution for organizations that do not have a dedicated strategic marketing executive. The Executive Advisor solution is ideal for organizations that have in house marketing operations led by the President / CEO / Owner. We fill the gaps that strategic marketing executive would at a fraction of the cost.
Recurring fee starts at $3,000 per quarter
Marketing Operations
Develop your marketing department, tailored to your needs. Lets us help you build your marketing system by identifying and implementing the right People, Processes and Technology for your business and its goals.
Marketing Coach
An Astute Marketing Coach is a Fractional CMO, a high-caliber marketing executive that will teach you how to think like a marketing expert. Our programs double your return by completing a strategic marketing project while developing knowledge and skills. Your coach will guide you through key projects to develop your skills with hands on experience.
Don’t know exactly what you need, just know marketing isn’t generating the results it should?
Begin with an Essentials Evaluation
Fill the Gaps
Great marketing is driven by strategy, not creativity. Savvy business executives realize this and use it to their advantage, they treat marketing like an investment, one that yields strong returns when properly executed. They apply a strategic marketing process to drive Return on Marketing Investment (RoMI).
The first and most crucial step is developing a strategic plan. Then implementing with the right technology, people, and processes to make the most of the plan. These savvy executives also monitor results with KPI focused analytics to evolve marketing campaigns and optimize the Return on Marketing Investment (RoMI).
Strategic Marketing Expertise
Market
Brand
Product
Growth
Digital
Fractional CMO Services
Insights
Results
Blog Posts
Testimonials
Fractional CMO Services available in:
Albuquerque • Atlanta • Austin • Baltimore • Birmingham • Boston • Buffalo • Charleston • Charlotte • Chicago • Cincinatti • Cleveland • Columbus • Dallas • Detroit • Ft Wayne • Grand Rapids • Hartford • Houston • Indianapolis • Jacksonville • Jersey City • Lansing • Los Angeles • Louisville • Miami • Milwaukee • Minneapolis • New Orleans • New York • Newark • Orlando • Philadephia • Phoenix • Pittsburgh • Raleigh • Richmond • San Diego • St. Petersburg • Tampa • Traverse City • Washington D.C. • Windsor • Toronto • Montreal