Marketing Audits
Optimize Your Marketing to Achieve Full PotentialIs your marketing achieving its full potential?
The best way to find out is a marketing audit. We offer a comprehensive marketing audit, assessing all marketing functions.
As well as specific audits for each of these key functions,
| Strategic Marketing | Digital Marketing | Product Marketing | Marketing Operations |
Gain clarity and look at your business from a new perspective, one that reveals the whole picture and its finest details. Identify opportunities, discover blind-spots and uncover gaps, enabling the optimization of your business growth system to achieve your full growth potential.
Client Challenges
- Growth rates below industry average
- Stagnant growth
- Lack of a dedicated strategic marketing expert
- Sporadic results from marketing campaigns
- Absence of a comprehensive marketing plan
How We Help
- Identify opportunities
- Gain a new perspective of the whole picture
- Improve planning and accelerate results
- Make informed decisions with detailed analytics
- Increase efficiency and marketing effectiveness
- Develop a high-performance growth system
Marketing Audit Results
Our Marketing Audit goes above and beyond just reviewing the past and present activities.
It provides resources and guidance for the future of your business.
Summary Presentation
An executive caliber overview of the audit. A presentation on the key findings and information you need to know.
Scorecard
Identify what’s working and what’s not, quickly and easily. Our 4 point grading system makes it clear.
Recommendations
Executive-level advising on new opportunities, improvements, and necessary changes.
Marketing Budget
Control expenditures, eliminate waste, and improve your Return on Marketing Investment (RoMI).
Analytics Template
We develop an executive dashboard during our audit. Then provide a template for periodic reporting and assessment.
Lets Discuss Your Goals
Request a complimentary consultation. Gain valuable insight.
Our Comprehensive Marketing Audit Evaluates
We offer audits of key individual marketing functions (listed below), as well as a Comprehensive marketing audit. The comprehensive audit will cover every marketing function and resource within your organization. It also addresses external factors like market conditions and competitors. We leave no stone unturned, utilizing historical data, market research, staff and customer interviews, reviews, and other sources. The fee for an audit is dependent upon the amount of activity, the number of campaigns and resources, and other factors.
Function Specific Audits
Operations Evaluation
- Department Structure
- Process Review
- Technology
- Talent
- Contractors
- Agencies
- GAP Analysis
- Continuous Improvement
- Department Culture
- Performance Metrics
Strategic Audit
- Marketing Plan
- Marketing Budget
- SWOT Analysis
- Pricing Strategy
- Value Proposition
- Positioning
- Brand Strategy
- Growth Goals
- Analytics
- Target Audience Personas
- Marketing Channels
Product Mktg Audit
- Product Market Fit
- Life Cycle
- Targeting
- Differentiation
- Price Strategy
- Product Roadmap
- Marketing Channels
- Product Branding
- Go-To-Market Plan
- Promotion Strategy
- Demand Generation