Is Your Marketing Achieving its Full Potential?
The best way to find out is a marketing audit. “What gets measured, gets improved”. Our comprehensive marketing audit will provide the basis for improvement by assessing all aspects of your marketing and providing a thorough assessment and recommendations.
We also offer audits of critical marketing functions:
- Strategic Marketing
- Digital Marketing
- Product Marketing
- Marketing Operations
Gain clarity and look at your business from a new perspective, one that reveals the whole picture and its finest details. Let us identify opportunities for improvement by discovering blind-spots, uncovering gaps, and resolving issues to eliminate underperforming efforts. Our marketing audits enable continuous improvement to keep your business agile and keep you ahead of the curve.
Optimize Marketing ROI
Analytics for continuous improvement
Identify and resolve issues
Stay ahead of competition
Client Challenges
- Sporadic results from marketing campaigns
- Frustrated with marketing team and function
- Not sure what needs to be done to create demand
- Digital marketing is lacking or performing poorly
- Lack of analytics to measure performance
- Demand for products and services is minimal
How We Help
- Conduct a thorough audit of your marketing function to identify any issues, gaps, or possible improvement
- Identify the right KPIs to use and develop analytical reports
- Sharpen focus and align all resources to increase efficiency while improving effectiveness
- Establish performance baselines and standards to keep resources accountable
- Optimize budget to increase Return on Marketing Investment (RoMI)
Marketing Audit Results
Our Marketing Audit goes above and beyond just reviewing the past and present activities.
It provides resources and guidance for the future of your business.
Summary Presentation
An executive caliber overview of the audit. A presentation on the key findings and critical information you need to know.
Scorecard
Identify what’s working and what’s not, quickly and easily. Our four point grading system makes it clear.
Recommendations
Executive-level advising on new opportunities, improvements, and necessary changes.
Marketing Budget
Control expenditures, eliminate waste, and improve your Return on Marketing Investment (RoMI).
Analytics Template
We develop an executive dashboard and provide a template to continue periodic reporting for assessment.
Function Specific Marketing Audit
We offer audits of specific marketing functions that are critical to optimizing your Return on Marketing Investment. The comprehensive marketing audit includes all four of the critical marketing functions and addresses every marketing function and resource within your organization. It also addresses external factors like market conditions and competitors.
Operations Evaluation
- Department Structure
- Process Review
- Technology
- Talent
- Contractors
- Agencies
- GAP Analysis
- Continuous Improvement
- Department Culture
- Performance Metrics
Strategic Audit
- Marketing Plan
- Marketing Budget
- SWOT Analysis
- Pricing Strategy
- Value Proposition
- Positioning
- Brand Strategy
- Growth Goals
- Analytics
- Target Audience Personas
- Marketing Channels
Product Mktg Audit
- Product Market Fit
- Life Cycle
- Targeting
- Differentiation
- Price Strategy
- Product Roadmap
- Marketing Channels
- Product Branding
- Go-To-Market Plan
- Promotion Strategy
- Demand Generation
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
Develop
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
Implement
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Coaching
- Workshops
- Digital sales transformation
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal