Marketing Audits

Optimize Your Marketing
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Is Your Marketing Achieving its Full Potential?

The best way to find out is a marketing audit. “What gets measured, gets improved”. Our comprehensive marketing audit will provide the basis for improvement by assessing all aspects of your marketing and providing a thorough assessment and recommendations.

We also offer audits of critical marketing functions:

  • Strategic Marketing
  • Digital Marketing
  • Product Marketing
  • Marketing Operations

Gain clarity and look at your business from a new perspective, one that reveals the whole picture and its finest details. Let us identify opportunities for improvement by discovering blind-spots, uncovering gaps, and resolving issues to eliminate underperforming efforts. Our marketing audits enable continuous improvement to keep your business agile and keep you ahead of the curve.

Optimize Marketing ROI

Analytics for continuous improvement

Identify and resolve issues

Stay ahead of competition

Client Challenges

  • Sporadic results from marketing campaigns
  • Frustrated with marketing team and function
  • Not sure what needs to be done to create demand
  • Digital marketing is lacking or performing poorly
  • Lack of analytics to measure performance
  • Demand for products and services is minimal
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How We Help

  • Conduct a thorough audit of your marketing function to identify any issues, gaps, or possible improvement
  • Identify the right KPIs to use and develop analytical reports
  • Sharpen focus and align all resources to increase efficiency while improving effectiveness
  • Establish performance baselines and standards to keep resources accountable
  • Optimize budget to increase Return on Marketing Investment (RoMI)

Marketing Audit Results

Our Marketing Audit goes above and beyond just reviewing the past and present activities.

It provides resources and guidance for the future of your business.

Summary Presentation

An executive caliber overview of the audit. A presentation on the key findings and critical information you need to know.

Scorecard

Identify what’s working and what’s not, quickly and easily. Our four point grading system makes it clear.

Recommendations

Executive-level advising on new opportunities, improvements, and necessary changes.

Marketing Budget

Control expenditures, eliminate waste, and improve your Return on Marketing Investment (RoMI).

Analytics Template

We develop an executive dashboard and provide a template to continue periodic reporting for assessment.

Function Specific Marketing Audit

We offer audits of specific marketing functions that are critical to optimizing your Return on Marketing Investment. The comprehensive marketing audit includes all four of the critical marketing functions and addresses every marketing function and resource within your organization. It also addresses external factors like market conditions and competitors.

 

Operations Evaluation

  • Department Structure
  • Process Review
  • Technology
  • Talent
  • Contractors
  • Agencies
  • GAP Analysis
  • Continuous Improvement
  • Department Culture
  • Performance Metrics

Strategic Audit

  • Marketing Plan
  • Marketing Budget
  • SWOT Analysis
  • Pricing Strategy
  • Value Proposition
  • Positioning
  • Brand Strategy
  • Growth Goals
  • Analytics
  • Target Audience Personas
  • Marketing Channels

 

Product Mktg Audit

Digital Audit

  • Digital Strategy
  • Website
  • Social Media
  • SEO
  • Digital Ads / Promotion
  • Inbound Marketing
  • Lead Capture
  • Lead Qualification
  • Automation
  • e-Commerce
  • Content Planning

Strategic Marketing Expertise

Market

Brand

Product

Growth

Digital

Fractional CMO Services

Insights

Results

Blog Posts

Testimonials

Fractional CMO Services available in:

Albuquerque • Atlanta • Austin • Baltimore • Birmingham • Boston • Buffalo • Charleston • Charlotte • Chicago • Cincinatti • Cleveland • Columbus • Dallas • Detroit • Ft Wayne • Grand Rapids • Hartford • Houston • Indianapolis • Jacksonville • Jersey City • Lansing • Los Angeles • Louisville • Miami • Milwaukee • Minneapolis •  New Orleans • New York • Newark • Orlando • Philadephia • Phoenix • Pittsburgh • Raleigh • Richmond • San Diego • St. Petersburg • Tampa • Traverse City • Washington D.C. • Windsor • Toronto • Montreal

Virtual CMO Services available throughout the entire United States and Canada