Marketing Plan Development

Get the Most Out of Your Marketing
Develop Your Plan

A Marketing Plan to Achieve Your Goals

We will develop a marketing plan to achieve your goals and make your vision a reality. A strategic marketing plan that optimizes your marketing function to generates a strong Return on Marketing Investment (RoMI), while providing clear guidance to efficiently and effectively execute marketing operations. Your marketing plan is built on a strong foundation of research. We will leave no stone unturned and no detail overlooked, researching external factors, along with internal data and feedback, to gain a firm understanding of current conditions. Then we develop the strategies and course of action to achieve goals and accelerate profitable growth.

Who it’s for

    • Businesses focused on substantial growth
    • Leaders with a vision they want to make a reality
    • Startup / Pre-Startup seeking funding
    • Recovery from revenue downturn
    • Overcoming major changes in market conditions
    • Organizations that do not have a marketing department
    • Marketing generates poor or inconsistent results

How it Helps

    • Improves the Marketing ROI by providing clear guidance and objectives
    • Aligns all resources to harmoniously operate off the same playbook
    • Formulate innovative marketing strategies to achieve your goals
    • Resolves strategic marketing challenges SMBs often face
    • Integrate marketing strategies to strengthen one another and increase performance
    • Powerful tool that encourages investors, lenders, and sales channel partners

Marketing Plans We Develop

Astute Group offers development of specialized plans for marketing functions, in addition to the comprehensive strategic marketing plan. These specialized plans are developed as a component of the entire marketing strategy, integrating into the big plan. Sure there are 3rd party services that specialize in one function, but how does that fit into the big-picture?


A plan to win over new markets, evangelize loyal customers, and grow. We will align products with markets that have the right fit. Resulting in improved margins, increased demand, and accelerated growth.

Digital Marketing

Your brands digital presence is much more than a website. Call on our expertise to effectively integrate properties to make the most of social media, virtual communities, mobile apps, and more.

Quarterly Plan

An agile plan designed for continuous improvement. Ideal for startups, highly volatile markets, or recovery from a significant downturn. We define quarterly goals and develop the strategies to achieve them. Shorter focus, quicker results, accelerated growth.

Target Audience Growth™

An Astute Group exclusive, we will develop a strategic plan for a targeted opportunity, such as:

  • Region or market segment
  • Major account
  • Customer profile

and other opportunities. Learn more


The Whole is Greater Than the Sum of its Parts

We develop a comprehensive marketing plan that addresses strategies, tactics, and operations. A plan that integrates the entire marketing function. This harmonious approach improves results by uniting all of your marketing into one cohesive unit.

Research and Analysis

Brand Strategy

Marketing Budget

Product Mix

Ads and Promo's

Marketing Channels

Digital Marketing

Target Markets

Positioning and Differentiation


Pricing Strategy

Critical Factors

STOMP™ - Our Exclusive Method

How we deliver superior Fractional CMO services

STOMP™ is our exclusive method for deliver Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.

Strategy - Fractional CMO


Tactics - Fractional CMO




Analytics - Fractional CMO




A Marketing Plan for Recovery

Growing a business is challenging in good times, during difficult times it becomes almost unthinkable. We turn the unthinkable into a reality by developing and implementing Business Recovery Plans that are highly focused, very effective and extremelly efficient. Accelerating performance when it’s needed most.

Our business recovery plans identify your path to definitive growth, eliminating guesswork and random marketing activities. We will work closely with your  teams to focus efforts and synchronize activities for optimal performance.

Recovery plan info

Strategic Marketing Expertise






Fractional CMO Services



Blog Posts


Fractional CMO Services available in:

Albuquerque • Atlanta • Austin • Baltimore • Birmingham • Boston • Buffalo • Charleston • Charlotte • Chicago • Cincinatti • Cleveland • Columbus • Dallas • Detroit • Ft Wayne • Grand Rapids • Hartford • Houston • Indianapolis • Jacksonville • Jersey City • Lansing • Los Angeles • Louisville • Miami • Milwaukee • Minneapolis •  New Orleans • New York • Newark • Orlando • Philadephia • Phoenix • Pittsburgh • Raleigh • Richmond • San Diego • St. Petersburg • Tampa • Traverse City • Washington D.C. • Windsor • Toronto • Montreal

Virtual CMO Services available throughout the entire United States and Canada