Marketing Plan Development

Get the Most out of Your Marketing
Develop Your Plan

A Marketing Plan to Achieve Your Goals

We will develop a marketing plan to achieve your goals and make your vision a reality. A strategic marketing plan that optimizes your marketing function to generates a strong Return on Marketing Investment (RoMI), while providing clear guidance to efficiently and effectively execute marketing operations. Your marketing plan is built on a strong foundation of research. We will leave no stone unturned and no detail overlooked, researching external factors, along with internal data and feedback, to gain a firm understanding of current conditions. Then we develop the strategies and course of action to achieve goals and accelerate profitable growth.

Who it’s for

    • Businesses focused on substantial growth
    • Leaders with a vision they want to make a reality
    • Startup / Pre-Startup seeking funding
    • Recovery from revenue downturn
    • Overcoming major changes in market conditions
    • Organizations that do not have a marketing department
    • Marketing generates poor or inconsistent results

How it Helps

    • Improves the Marketing ROI by providing clear guidance and objectives
    • Aligns all resources to harmoniously operate off the same playbook
    • Formulate innovative marketing strategies to achieve your goals
    • Resolves strategic marketing challenges SMBs often face
    • Integrate marketing strategies to strengthen one another and increase performance
    • Powerful tool that encourages investors, lenders, and sales channel partners

Marketing Plans We Develop

Astute Group offers development of specialized plans for marketing functions, in addition to the comprehensive strategic marketing plan. These specialized plans are developed as a component of the entire marketing strategy, integrating into the big plan. Sure there are 3rd party services that specialize in one function, but how does that fit into the big-picture?


A plan to win over new markets, evangelize loyal customers, and grow. We will align products with markets that have the right fit. Resulting in improved margins, increased demand, and accelerated growth.

Digital Marketing

Your brands digital presence is much more than a website. Call on our expertise to effectively integrate properties to make the most of social media, virtual communities, mobile apps, and more.

Quarterly Plan

An agile plan designed for continuous improvement. Ideal for startups, highly volatile markets, or recovery from a significant downturn. We define quarterly goals and develop the strategies to achieve them. Shorter focus, quicker results, accelerated growth.

Target Audience Growth™

An Astute Group exclusive, we will develop a business development plan for a targeted opportunities, such as:

  • Region or market segment
  • Major account
  • Customer segments 

and other opportunities. Learn more


The Whole is Greater Than the Sum of its Parts

We develop a comprehensive marketing plan that addresses strategies, tactics, and operations. A plan that integrates the entire marketing function. This end-to-end approach improves results by uniting all of your marketing into one cohesive unit.

Research and Analysis

Brand Strategy

Marketing Budget

Product Mix

Ads and Promo's

Marketing Channels

Digital Marketing

Target Markets

Positioning and Differentiation


Pricing Strategy

Critical Factors

STOMP™ - Our Exclusive Method

How we deliver superior Fractional CMO services

STOMP™ is our exclusive method for delivering Fractional CMO Services that achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve.

Strategic planning

Tactical implementation

Oversight & leadership

Measured performance

Progressive improvement

Agile Marketing Plan for Recovery

Growing a business is challenging in good times, during difficult times it becomes almost unthinkable. We turn the unthinkable into a reality by developing and implementing an agile 90-day marketing plan to accelerate recovery from unexpected downturns and disasters. These plans are highly focused, very effective, and extremelly efficient. Accelerating performance when it’s needed most.

Our business recovery plans identify your path to definitive growth, eliminating guesswork and random marketing activities. We will work closely with your  teams to focus efforts and synchronize activities for optimal performance.

Recovery plan info

Fractional CMO services for strategic business development, marketing, and sales enablement.

What We Do

Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth.  Savvy CEOs look to the CMO to lead that team in today's business environment.


  • Competitive intelligence
  • Growth and expansion strategies
  • Market development strategy
  • Market penetration strategy
  • Product development strategy
  • Marketing strategies
  • Segment and Target strategy
  • Positioning strategy (competitive differentiation)
  • Channel strategy
  • Unique value proposition


  • Competitive advantage
  • Go To Market Strategy
  • Marketing Plan
  • Lead generation and nurturing
  • Business development plan
  • Sales enablement tools
  • Objectives, metrics, and KPIs
  • Content plan
  • Product requirements
  • Product marketing plan
  • Product launch plan


  • Go To Market Plan
  • Marketing programs
  • Business development initiatives
  • Sales and marketing collaboration
  • Annual, semi-annual, or quarterly planning
  • Product Marketing
  • Special projects
  • Coaching
  • Workshops
  • Digital sales transformation



Marketing Plan stops the decline and drives 26% Revenue Growth

A Customer Relationship Management (CRM) Software-as-a-Service (SaaS) provider experienced three years of declining revenues and increasing attrition rates. Once the attrition rate exceeded the customer acquisition rate, they realized they neeeded professional help, that the internal efforts to stop the bleeding and start growing again were not working.

They evaluated numerous strategic marketing consulting firms before choosing Astute Group to turn things around. We were chosen because we provided a comprehensive proposal that focused on research, analysis, and strategic planning, rather than tactics and activities. The CEO was focused on adding a long list of new features and functions, that many competitors offered. That would have been a costly mistake, development costs were significant.

We focused on developing a highly effective strategic marketing plan , to do so we needed deep insight through extensive research from internal and external sources. Our research determined that the product was a perfect fit for small businesses with less than 20 users and did not have an IT department to manage the application. That meant that ease of use was a critical benefit. We identifed the features and functions that mattered the most and used often, then we focused on how to improve them.  This was just one portion of the marketing plan, a plan that resulted in 26% revenue growth in the first year.

Fractional CMO Services -  Strategic Marketing Expertise

Brand Strategy

Product Marketing

Strategic Marketing

Digital Strategy

Outsourced CMO

Fractional CMO Services are available in:















Ft. Wayne

Grand Rapids





Jersey City


Los Angeles





New Orleans

New York








San Diego

St. Petersburg


Traverse City

Washington DC





Virtual CMO Services available throughout the entire United States and Canada

Strategic Business Development

Go-To-Market Strategy

Sales Enablement

Growth Strategy

Innovation Enablement

Digital Transformation