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ROI of a Fractional CMO - Forbes
Not all Fractional CMOs are created equal, the difference is clear when you measure ROI.
What is the optimal return on your investment in a Fractional CMO? How do you calculate ROI?
Published on Forbes.com March 21, 2023

The Revenue Generation Funnel - Yahoo News
The way purchases are made has changed, yet sales and marketing have essentially remained the same. We are in a buyer’s business market. They control the purchasing process. Break down the barriers between sales and marketing, create a Revenue Generation system to drive growth.
Published January 4, 2023

Remote Workforce and Gig Economy Drive Demand for Fractional CMOs - Fox 43 News
Today, business is anything but usual. Changes in the workforce demographic and advancements in technology have drastically changed the way we work. Outsourced and contract employees are becoming mainstream resources, even at the executive level.
Published September 26, 2022 – Fox 43 News
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