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Strategic Marketing Consulting

Strategy is the True Differentiator

Effective Marketing

is More Strategic

Than Creative

A strategic marketing consultant from Astute Group will develop high-quality marketing strategies custom for your business and goals. Marketing strategies are developed by combining detailed research with a broad perspective. This approach sparks innovation and supports the development of sound strategies. 

Astute Group marketing strategy consulting helps amplify the value of your products and services, making it clear why your brand is the best choice and making it easy for buyers. 

Branding – Strategic Marketing Consulting

Brand Optimization Strategies

Improving the value of brand goes well beyond a new logo and slogan. Consumers encounter up to 10,000 brands per day. Our Brand Marketing Consultants will execute a strategy that… 

Customer Experience – Strategic Marketing Consulting

The Customer Experience

 A positive customer or client experience is a powerful marketing tool. Recommendations, referrals, and loyalty are tremendous benefits from treating your customer right.  

Customer

Centric

Marketing

Strategies

Product Marketing – Strategic Marketing Consulting

Product Marketing

Without awareness, a new product or service is worthless. Product launch, promotion, and brand perception are necessary to the success of an offering from any business. Our strategic marketing consultants develop product marketing strategies and implement tactics that… 

Customer Experience – Strategic Marketing Consulting

Pricing Strategy Consulting

The right pricing for your products and services is critical. It is also extremely challenging. Too high a price scares potential clients. Too low of a price reduces brand value and impacts profits. Our marketing strategy consultants will… 

Digital Marketing – Strategic Marketing Consulting

Digital Marketing Strategies

Potential customers are bombarded with information every day. A well-developed digital marketing strategy is critical to cut through the noise and reach the right person. That’s where an Astute Group strategic marketing consultant comes in.  

Strategic Marketing Consulting and Implementation

Creating great marketing strategies requires intimate knowledge of internal and external factors. In order to benefit from a great strategy, it must be properly implemented. That’s why we do more than create the strategic plan. Our strategic marketing consulting includes managing the execution of the plan to ensure you achieve your goals. 

Research Drives Effective Marketing Strategies

 

Knowledge is key to developing marketing strategies that work and create results. Through extensive research from multiple sources, analyzing historical data, and customer feedback, our strategic marketing consultants go well beyond SWOT analysis. 

Included in the research from our marketing strategy consulting is external looks at the market and competitors, economic, political, and social factors. All drive our understanding current market conditions that often surprises even our clients. 

Through internal research, historical data, client input, and client facing staff, we gain additional insights that help formulate strategic marketing and growth plans to help you achieve full potential. 

Segmentation, Targeting and Positioning - STP Method

Astute Group’s strategic marketing consulting uses segmentation, targeting, and positioning to increase profit margins. The goal is creating a perfect fit between your product or service offering and the customer. This simplifies decision making and lowers the importance of pricing, creating revenue growth and improving profitability. 

 

Segmentation – STP Marketing Strategy

Segmentation Strategies

Market segmentation is a powerful method for aligning brands and product or service offerings with customers who understand the value.  

Targeting – STP Marketing Consulting

Target Marketing Strategies

Targeting is the key to optimizing value. The greater precision, the greater the value of your brand and its offerings. 

Positioning – Strategic Marketing Consulting

Positioning Strategies

How the world sees you is determined by your positioning strategy. In-depth research and analysis sets you apart from the competition. 

The Customer Experience

 

Customer Experience (CX) is key to the success of great brands, including Amazon, Apple, and Nordstrom. This isn’t a retail strategy. It works for B2B marketing as well. The strategy is to provide a favorable, pleasant customer experience. That experience adds value and sets your brand apart. 

The benefits of a great CX are numerous. Everything from higher profit margins to increased referrals and brand loyalty. A potential challenge to providing a great CX is that it often increases cost. 

Strategic marketing consulting from Astute Group develops a plan to deliver a highly-favorable customer experience. We utilize tactics, processes, and technology to create that experience while minimizing cost.  

Pricing Strategy

 

The Astute Difference is our focus on ROI marketing. Pricing directly impacts ROI. The higher the price, the greater the profit margin. The challenge for a pricing strategy is determining the ideal price that reaches balance between purchasing volume and profit margins.  

Additional factors such as volume discounts, channel discounts, non-branded offerings, and more price concerns make pricing a major issue to address. 

Astute Group marketing strategy consultants have the expertise needed to find the right price for your product or service. With experience developing hundreds of pricing strategies, we have the tools needed to develop a formula for your optimal pricing strategy. 

 

 

 

What’s Next?

Get a Complimentary Assessment

The cost is FREE. The value is PRICELESS. No Commitments, No Hassles, No Fees.

  • Gain the insight of a seasoned expert
  • Identify gaps and areas that need improvement
  • Explore a fresh perspective from a 3rd party that has no bias or preconceived opinions

Contact Us 866-546-9482

Strategic Marketing Solutions

Great marketing requires great strategy. Strategic marketing sets brands apart and generates value perception. An Astute Group marketing strategy consultant will develop sound strategies that creates growth, brand loyalty, recurring revenues, and referrals. Let us increase your perceived value and optimize ROI to reach your full potential. 

i

Marketing Plan

Annual Planning

Go-To-Market Plan

N

Marketing Audit

Competitive Analysis

Product Marketing

Assessment

Free Evaluation

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