Market Positioning StrategyBrand and Product Positioning
Differentiate to Increase Brand Value
The market positioning strategy for your brand and product offerings establishes perceived value for buyers. Aligning brands with target markets that are a fit simplifies purchasing decisions, increases value and improves margins. The value proposition of your brand drives positioning strategies. The greater the value to the buyer, the less importance price has on decision making.
Price vs Value
Our philosophy is that “In unregulated markets, every purchase decision is made for one of two reasons,
1. The value of the item to the purchaser
2. The price of the item purchased”©
Therefore, the importance of price is reduced as perceived value increases.
For Clients Challenged With
- Launching New Products or Product Line Extensions
- Driving Growth for Existing Products
- Entering New Markets
- Improving Profit Margins
How We Help
- Add value and differentiate from competitors
- Identify target markets that are best fit for products
- Increase Margins
- Reduce Importance of Price
- Establish strong market position
- Develop connections with customers to increase brand loyalty
When should a business offer multiple brands? Wouldn’t it improve brand recognition to operate as only one brand? How does offering several brands help the business?
Your brand is your identity, how its positioned determines its perceived value. Whether your business operates under a single brand, or offers multiple product lines impacts growth rate, margins and market penetration. Rely on our expertise to provide deep market insight and develop the best brand positioning strategies.
Once your brand is positioned properly, your product and service offerings should be positioned as well. First internally to clearly identify the difference between product lines you offer. Then positioned against competitors and differentiated to add value, simplify purchasing decisions, and achieve optimal margins.
What is Differentiation?
With so many brands and offerings to choose from, purchasers are overloaded with information and often overwhelmed, making it difficult to make a decision. Establishing a clear difference between your offerings and the competition makes it much easier for buyers to make a choice.
This differentiation needs to be aligned with markets that will benefit from it. Perceived value is optimized by targeting these markets that are a good fit for the offerings. Which generates numerous benefits, including higher margins, increased sales, deeper market penetration and more.