Strategic Marketing Consulting • Marketing Strategy Consulting
Strategic Marketing Consulting that goes far beyond marketing strategyStrategic Marketing Consulting
Strategic Marketing Consulting Services
Our strategic marketing consulting provides valuable services that really move the needle. The Astute Approach to strategic marketing services is built on the belief that the whole is greater than the sum of its parts. We integrate marketing strategies to achieve synergistic improvements to yield greater results. Our scope is well beyond Marketing Strategy Consulting, which is segregated and focused on individual marketing strategies. We utilize our exclusive strategic marketing method, STOMP™, to provide a comprehensive solution that makes the most of your marketing.
Astute CMOs uncover the big-picture and analyze it from every angle, to gain a clear perspective for deep insight. We use the insight to identify and fill the gaps and determine the best route to seize your competitive advantage. Enabling your business to achieve goals, accelerate profitable growth, and Realize Full Potential.
Strategic Marketing Consulting Content
Strategic Marketing Services
Marketing is the engine that drives growth,
strategy is the fuel that powers it.
Integrated Optimization
Our comprehensive approach to strategic marketing consulting integrates strategies to benefit one another and yield greater results as a whole.
ROI Focused
Business is all about the bottom line, about profitability. We focus on Return on Marketing Investment (RoMI) to ensure profitable growth.
Sustainable Solutions
We develop our strategic plans to be scalable while implementing agile practices to ensure sustainability.
Client Challenges
- Declining revenues, loss of market share
- Stagnant or slow growth, below the industry rate
- Marketing efforts generate random or sporadic results
- Competing on price, extensive discounting
- Lack of documented strategic plans
- Launching new products or services
- Trying to find opportunities for growth in new markets
How We Help
- Formulate strategic marketing plans to achieve stated goals
- Improve Return on Marketing Investment (RoMI)
- Integrate marketing strategies to optimize results
- Develop marketing plans for clear guidance, eliminating trial-and-error guesswork
- Optimize the entire marketing function for higher performance and greater results
- Develop messaging concepts aligned with target markets needs and wants
Marketing Strategy Consulting
Strategy, not creativity achieves goals and generates a strong Return on Marketing Investment (RoMI). The difference between Astute Group’s strategic marketing consulting and traditional marketing strategy consulting is that we integrate marketing strategies. This synergistic approach creates full-scale marketing programs that generate greater results.
Brand Marketing Strategy
A brand is defined by much more than a logo and slogan. We will differentiate and position your brand to optimize perceived value and gain recognition among the 10,000 brands consumers may encounter per day. To drive brand loyalty and keep customers coming back for more.
Digital Marketing Strategy
Potential customers are bombarded with information every day. A highly effective digital marketing strategy is critical to cut through the noise and reach target markets. We combine websites, social media, mobile apps, virtual communities and other digital properties to provide the best possible experience.
Product Marketing Strategy
The greatest product in the world will not succeed if potential buyers are not aware of it, nor understand its value. Our strategic marketing consultants develop and implement product marketing strategies that drive demand and gain market share.
STOMP™ – Our Strategic Marketing Process
STOMP™ is our exclusive method for Strategic Marketing Consulting to achieve optimal results. It provides a scalable framework to develop and implement solutions that give our clients a strong competitive advantage. STOMP™ incorporates agile practices that drive continuous improvement to keep your business ahead of the curve for sustainable growth.
Strategies
Tactics
Oversight
Metrics
Progression
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Strategic Marketing Consulting vs. Marketing Strategy Consulting
Marketing strategy and strategic marketing consulting are often mistaken to be one and the same. In reality, marketing strategy is just one component of strategic marketing consulting.
Marketing strategy consulting is strictly about marketing strategies. A marketing strategy consultant may or may not implement those strategies. Whereas strategic marketing consulting is a holistic approach that integrates marketing strategies with planning, analysis, and evaluation.
We have developed our own exclusive strategic marketing process called STOMP. A comprehensive process that evolves to provide sustained benefits from our strategic marketing consulting services.
Market Strategy Consulting
What is the difference between your brand and competitors?
How much does that difference matter and to who?
These are all critical questions that must be answered to develop a highly effective market strategy. Market strategy consulting from an Astute Fractional CMO will develop a Go To Market strategy that will align your product market fit, to optimize the perceived value of your products and services and drive demand.
The goal is to create a perfect fit between your product or service offering and the ideal customer. This simplifies decision-making and reduces the importance of price, creating revenue growth while improving profit margins and Return on Marketing Investment (RoMI).
Market Segmentation
Market segmentation is a powerful method for aligning brands and product or service offerings with customers who appreciate their value. With so many competitors and so much information being dispersed, segmenting markets is key to driving demand.
Target Market Penetration
Aligning offerings with markets that need and want their benefits is crucial for customer acquisition and closing sales. Targeting is the key to optimizing value. When products are aligned with markets that are good the fit, perceived value increases greatly, making it clear why your brand is the right choice.
Positioning Strategies
In today’s extremely competitive markets, positioning your brand and product offerings is critical. Positioning should differentiate your brand from competitors and align with best-fit markets. We will develop and implement a positioning strategy that will clearly differentiate and create value.
Synergistically Integrated Marketing Strategies
Marketing is complex and diverse, covering a broad scope of functions. Each function should be driven by a strategy developed specifically for the desired goals.
Most marketing agencies and consultants specialize in one, possibly a few functions. They tend to develop strategies that do not fully align with the other marketing strategies. This segmented approach will generate limited results and lose potential opportunities.
Our approach is to develop impactful strategies that are integrated to achieve synergistic improvement. Strategies that drive the end-to-end implementation of Full-Scale marketing programs, for optimal results.
Strategic Marketing Consulting Services
Creating highly effective marketing strategies requires deep insight and astute assessment. Ensuring accurate assessment of market conditions, competitors, market trends, current offerings, historical analytics, profit drivers, and other industry-specific factors. In order to benefit from that strategy, it must be properly implemented. We develop the strategies and manage the implementation to ensure optimal Return on Marketing Investment (RoMI).
We also offer the following individual solutions to fill the gaps in your marketing. To learn more or request a quote call 866.546.9482 or request a consultation below.
Marketing Plan
Don’t make one of the worst mistakes in business, not having a strategic marketing plan to guide your business to prosperity. Our plans are developed with deep insight and a complete understanding of the big-picture, to seize all opportunities.
A strategic marketing plan is the map that guides a business to achieving its goals, optimizing Return on Marketing Investment (RoMI), and generating sustainable growth.
Marketing Audit
Are your current marketing efforts achieving their full potential? How do you know how well your strategies, campaigns, digital properties, and other critical marketing functions are performing. What if your growing N%, while competitors are growing at NN%.
We will analyze and assess your current marketing and fill the gaps to optimize returns and Achieve Full Potential. We offer Digital, Product, Strategic Marketing specific audits, as well as a comprehensive marketing audit.
Go-To-Market Plan
Strategically enter new markets or launch new offerings, and make it clear why yours is the right choice. We will identify new opportunities and develop a Go-To-Market Plan to,
• Accelerate revenue generation
• Drive deep market penetration
• Generate demand for offerings
• Drive brand recognition and loyalty
Results
Marketing Plan stops the decline and drives 26% Revenue Growth
A Customer Relationship Management (CRM) Software-as-a-Service (SaaS) provider experienced three years of declining revenues and increasing attrition rates. Once the attrition rate exceeded the customer acquisition rate, they realized they needed professional help, and that the internal efforts to stop the bleeding were not working.
They evaluated numerous strategic marketing consulting firms before choosing Astute Group to turn things around. We were chosen because we provided a comprehensive proposal that focused on research, analysis, and strategic planning, rather than tactics and activities. The CEO was focused on adding a long list of new features and functions, that many competitors offered. That would have been a costly mistake, development costs were significant.
We focused on developing a highly effective strategic marketing plan , to do so we needed deep insight through extensive research from internal and external sources. Our research determined that the product was a perfect fit for small businesses with less than 20 users and did not have an IT department to manage the application. That meant that ease of use was a critical benefit. We identifed the features and functions that mattered the most and used often, then we focused on how to improve them. This was just one portion of the marketing plan, a plan that resulted in 26% revenue growth in the first year.
Strategic Marketing Consulting from a Fractional CMO
There are numerous advantages to having a Fractional CMO provide Strategic Marketing Consulting services to your business. The most valuable is that the Astute Fractional CMO will provide unparallaled strategic marketing expertise which includes experience, knowledge, and advanced skills. This expertise enables your Fractional CMO to provide a holistic approach that interconnects marketing strategies to generate greater results than individually. In a nutshell, the whole is greater than the sum of its parts.
A marketing consultant does not operate at this level, most marketing consultants and agencies specialize in one function of marketing, they lack knowledge and experience with the numerous components of marketing. Whereas, a Fractional CMO knows that results are significantly improved and accelerated when strategies are designed to support one another.
Strategic Marketing Driven by competitive Intelligence
Research is the foundation that highly effective marketing strategies are built on. Research also helps avoid costly mistakes. We leave no stone unturned in our quest to gain deep insight. Utilizing external and internal data to fully understand the market environment, your business, and competitors. To ensure a thorough and accurate assessment of the market and its potential.
Clients are often shocked by what they learn about their business, and the industry that they served for many years. Are you prepared to fully understand your business and the market?
If so contact us for a complimentary consultation.
EXTERNAL
- SWOT Analysis
- PEST Analysis
- Competitor Assessment
- Projected Market Growth
- Positioning Mapping
- Market Testing
INTERNAL
- Direct customer interviews
- Historical data
- Customer reviews
- Feedback from sales channels
What is the Difference Between Marketing Strategy and Strategic Marketing Consulting?
Marketing strategy consulting is focused on one function of marketing while strategic marketing consulting is an all encompassing process. The strategic marketing process not only addresses all marketing strategies, it includes planning and analysis before development of any marketing strategy. Once marketing strategies are developed, they are implemented and evaluated. Strategic Marketing is the secret behind the success of just about every successful brand.
Strategic Marketing Consulting vs Marketing Strategy Consulting
Our Fractional CMOs provide Strategic Marketing Consulting as well as Marketing Strategy Consulting. We specialize in brand, product, go-to-market, digital, and growth marketing strategies. Our Fractional CMO services also provide marketing strategy implementation to ensure that strategies are executed properly and goals are achieved.
Strategic Marketing Consulting | Marketing Strategy Consulting | |
| Focus | The entire marketing function, all of the strategies, products, markets, campaigns, budget, etc. | Individual strategies, project(s) or campaign(s) |
| Goals | Overall growth and profit margins | Campaign |
| Budget | Marketing overall | Project or campaign |
| Holistic | Yes | No |
| Analytical Metrics | KPIs that directly impact overall business growth and profitability | Mostly metrics that measure volume of activity, not results, with some campaign level KPIs |
| Research and Analysis | Comprehensive, deep insight with consideration for political, economic, social, and technological as well as SWOT, Market and competitors | SWOT Analysis focused on competitors, often just 2 or 3. Does not uncover the big picture and the unknowns |
Strategic Marketing Insight
We answer some frequently asked questions about strategic marketing, marketing strategy, market strategy, and Go To Market strategy
What is Strategic Marketing?
Strategic marketing is a holistic approach to marketing that focuses on three phases
- Planning
- Implementation
- Evaluation
The Astute Approach adds a fourth phase, “Progression”
To learn more about Astute Groups exclusive STOMP™ Strategic Marketing Process
What is Go-To-Market strategy?
What is market development strategy?
A market development strategy is a strategy to generate growth by introducing existing products and services to new markets. In business, markets are merely a means of grouping potential buyers by various factors or characteristics. These include geography, demographics, industries, interests, behaviors, and others.
The most common example of market development is geographic expansion, such as an American company expanding into Canada. Another example is expansion by industry focus, a company that focuses on manufacturing may offer its products and services to warehousing or transportation companies.
What is market penetration strategy?
A market penetration strategy focuses on increasing sales of existing products to existing markets. The ultimate goal is to increase market share. Customer retention and brand loyalty programs are an example of market penetration.
What is product market fit?
Product market fit is a gauge for determining how well a product or service offering fulfills the wants and needs of customers. Keep in mind that a market is merely a means of grouping customers by similarities.
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
Develop
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
Implement
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Coaching
- Workshops
- Digital sales transformation
The Customer Experience
A positive customer or client experience is a powerful marketing tool. The experience greatly impacts the customer’s perception of the brand. It is considerably the most powerful branding tool because it defines the brand. Think of any well known brand, does that brand provide an extremely favorable experience to its customers?
Customer experience has surpassed quality and price as the leading consideration in purchasing decisions. In other words, a better customer experience may minimize or even eliminate the importance of price. Which can provide a greater return on investment than the cost of providing a great experience. Furthermore, a great experience generates recommendations, referrals, and loyalty.
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal