Strategic Marketing Consulting

Strategy is the True Differentiator

Strategic Marketing Consulting

Marketing is complex and diverse, requiring numerous resources to address a broad spectrum of functions. Brand, Product, Custom Acquisition, Promotion, Digital Marketing, are just some of the elements. Each requiring its own strategy coupled with tactical implementation to achieve great results. Most marketing agencies and consultants will provide a strategy for one component. How does that strategy fit in with the others? Or does it?

A segmented approach will generate limited results, if any. Especially in today’s hyper-fast, digitally driven business environment. Technology continues to disrupt the marketing function, driving change at an unprecedented pace. The volume and depth of available information are overwhelming, so much is useless noise that only creates confusion. Making it more difficult than ever for brands to attract the right audiences, and effectively engage. Impactful marketing requires much more than creative advertising and extensive promotion.

Holistic Strategic Marketing

Our strategic marketing consulting is built on the belief that the whole is greater than the sum of its parts.

Our holistic approach to strategic marketing consulting develops a unified end-to-end solution that optimizes marketing to achieves goals and create a strong competitive advantage.

  • Comprehensive research and analysis to gain deep insight and strong understanding of market conditions.
  • Acute assessment to identify opportunities, set goals and devise strategies to seize them.
  • Integrate strategies into a unified plan to augment one another and achieve greater results, both individually, and as a whole.
  • Tactical implementation utilizing best practices, skilled talent, and proven technology for greater efficiency.
  • KPI focused analytical reporting to measure performance and ensure desired results are achieved.

Client Challenges

  • Declining revenues, loss of market share
  • Stagnant or slow growth, below the industry rate
  • Marketing efforts generate random or sporadic results
  • Competing on price, extensive discounting
  • Lack of documented strategic plans
  • Launching new products or services
  • Trying to find new market opportunities
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How We Help

  • Formulate customer marketing strategies to achieve stated goals
  • Improve Return on Marketing Investment (RoMI)
  • Integrate marketing strategies to optimize results
  • Develop marketing plans for clear guidance, eliminating trial-and-error guesswork
  • Create a compelling brand perception that generates demand, negates the importance of price
  • Develop messaging concepts aligned with target markets needs and wants

Marketing Strategy Consulting

What is the difference between your brand and competitors?

How much does that difference matter and to who?

The goal is creating a perfect fit between your product or service offering and the ideal customer. This simplifies decision making and reduces the importance of price, creating revenue growth and improving profitability.

Market Segmentation

Market segmentation is a powerful method for aligning brands and product or service offerings with customers who appreciate their value. With so many competitors and so much information being dispersed, segmenting markets is key to driving demand.

Target Market Penetration

Aligning offerings with markets that need and want their benefits is critical to Achieving Full Potential. Targeting is the key to optimizing value. The greater precision, the greater the value of your brand and its offerings.

Positioning Strategies

In today’s extremely competitive markets, positioning your brand and product offerings is critical. Positioning should differentiate your brand from competitors and align with best-fit markets. We will develop and implement a positioning strategy that will clearly differentiate and create value.

A Holistic Approach

Our strategic marketing consulting is built on the belief that the whole is greater than the sum of its parts. Our end-to-end approach fills the gaps to optimize your marketing system. This approach exponentially increases results by integrating marketing strategies to compliment one another. The components of the marketing system assist one another to improve the entire function and generate greater results.

 

Strategic Marketing Consulting Process

Marketing Strategy Consulting Based on Research and Analysis

Research is the foundation that highly effective marketing strategies are built on. Research also helps avoid costly mistakes. We leave no stone unturned in our quest to gain deep insight. Utilizing external and internal data to fully understand the market environment, your business, and competitors.

Clients are often shocked by what they learn about their business and the industry that they have been in for years. Are you prepared to fully understand your business and the market?

If so contact us for a complimentary consultation.

  • Direct discussion with customers
  • PEST analysis
  • Historical data
  • Customer reviews
  • Market testing
  • Feedback from Sales and Cust Serv depts
  • Historical Data Analysis

Product Marketing

The greatest product in the world will not succeed if potential buyers are not aware of it, nor understand its value. Our strategic marketing consultants develop and implement product marketing strategies that drive demand and gain market share.

Brand Optimization

A brand is defined by much more than a logo and slogan. We will differentiate and position your brand to optimize perceived value and be recognized among the up to 10,000 brands consumers encounter per day.

Digital Marketing

Potential customers are bombarded with information every day. A highly effective digital marketing strategy is critical to cut through the noise and reach target markets.

The Customer Experience

A positive customer or client experience is a powerful marketing tool. The experience defines the customer’s perception of the brand. A great experience generates recommendations, referrals, and loyalty.

Pricing Strategy Consulting

The right pricing for your products and services is critical. It is also extremely challenging. Too high a price scares potential clients. Too low of a price reduces brand value and impacts profits. Our marketing strategy consultants will…

Marketing Strategy Implementation

Creating highly effective marketing strategies requires deep insight and astute assessment. Ensuring accurate assessment of market conditions, competitors, market trends, current offerings, historical analytics, profit drivers, and other industry-specific factors. In order to benefit from that strategy, it must be properly implemented. We develop the strategies and manage the implementation to ensure optimal Return on Marketing Investment (RoMI).

We also offer the following individual solutions to fill the gaps in your marketing. To learn more or request a quote call 866.546.9482 or request a consultation below.

Marketing Plan Development

Don’t make one of the worst mistakes in business. Operating without a marketing plan to drive growth and capture market share.

We will develop the playbook with the strategies and tactics that will provide a definitive path to growth.

Marketing Audit

Are your current marketing efforts achieving their full potential? Do your campaigns capture as many opportunities as possible?

We will analyze and assess your current marketing and fill the gaps to optimize returns and Achieve Full Potential.

Competitive Intelligence

We will provide a thorough and accurate assessment of the market and its potential.

  • SWOT Analysis
  • Competitor Assessment
  • Projected Market Growth
  • Positioning Map Development

Go-To-Market Plan

Strategically enter new markets or launch new offerings to optimize returns and Achieve Full Growth Potential. We will provide the research and develop the plan to

  • Drive Market Penetration
  • Generate Demand
  • Optimize Margins

Strategic Expertise

Market
Brand

Product

Growth

Digital

Insights

Fractional CMO Services available in:

Albuquerque • Atlanta • Austin • Baltimore • Birmingham • Boston • Buffalo • Charleston • Charlotte • Chicago • Cincinatti • Cleveland • Columbus • Dallas • Detroit • Ft Wayne • Grand Rapids • Hartford • Houston • Indianapolis • Jacksonville • Jersey City • Lansing • Los Angeles • Louisville • Miami • Milwaukee • Minneapolis •  New Orleans • New York • Newark • Orlando • Philadephia • Phoenix • Pittsburg • Raleigh • Richmond • San Diego • Traverse City • Washington D.C. • Windsor • Toronto • Montreal

Complimentary Consultation

Pick a marketing experts brain for free. No Obligations, No Hassles.

You will not be enrolled in any email lists, the only message we will send is a reply to this request!

We will contact you soon, thank you.