Strategic Marketing Consulting

Strategy is the True Differentiator

Strategic Marketing Consulting, not just a Marketing Strategy.

Marketing is complex and diverse, covering a broad spectrum of functions, requiring numerous resources. Brand, Product, Custom Acquisition, Promotion, Digital Marketing, are just some of the elements, each requires its own strategy. Most marketing agencies and consultants will provide a strategy for one component. How does that strategy fit in with the others? Or does it?

A segmented approach will generate limited results, if any. Especially in today’s hyper-fast, digitally driven business environment. Technology continues to disrupt the marketing function, driving change at an unprecedented pace. The volume and depth of available information are overwhelming, so much is useless noise that only creates confusion. Making it more difficult than ever for brands to attract the right audiences, and effectively engage. Impactful marketing requires much more than creative advertising and extensive promotion.

Holistic Strategic Marketing

Our holistic approach to strategic marketing consulting develops a unified end-to-end solution that optimizes marketing to achieves goals and create a strong competitive advantage.

  • Comprehensive research and analysis to gain deep insight and strong understanding of market conditions.
  • Acute assessment to identify opportunities, set goals and devise strategies to seize them.
  • Integrate strategies into a unified plan to augment one another and achieve greater results, both individually, and as a whole.
  • Tactical implementation utilizing best practices, skilled talent, and proven technology for greater efficiency.
  • KPI focused analytical reporting to measure performance and ensure desired results are achieved.

Astute Strategic Marketing Consulting

Client Challenges

  • Declining revenues, loss of market share
  • Stagnant or slow growth, below the industry rate
  • Marketing efforts generate random or sporadic results
  • Competing on price, extensive discounting
  • Lack of documented strategic plans
  • Launching new products or services
  • Trying to find new market opportunities

How We Help

  • Formulate customer marketing strategies to achieve stated goals
  • Improve Return on Marketing Investment (RoMI)
  • Integrate marketing strategies to optimize results
  • Develop marketing plans for clear guidance, eliminating trial-and-error guesswork
  • Create a compelling brand perception that generates demand, negates the importance of price
  • Develop messaging concepts aligned with target markets needs and wants

Marketing Strategy Consulting

What is the difference between your brand and competitors? 

How much does that difference matter and to who?

The goal is creating a perfect fit between your product or service offering and the ideal customer. This simplifies decision making and reduces the importance of price, creating revenue growth and improving profitability.

Market Segmentation

Market segmentation is a powerful method for aligning brands and product or service offerings with customers who appreciate their value.  With so many competitors and so much information being dispersed, segmenting markets is key to driving demand.

Target Market Penetration

Aligning offerings with markets that need and want their benefits is critical to Achieving Full Potential. Targeting is the key to optimizing value. The greater precision, the greater the value of your brand and its offerings. 

Positioning Strategies

In today’s extremely competitive markets, positioning your brand and product offerings is critical. Positioning should differentiate your brand from competitors and align with best-fit markets. We will develop and implement a positioning strategy that will clearly differentiate and create value.

Marketing Strategy Consulting Based on Research and Analysis

Research is the foundation that highly effective marketing strategies are built on. Research also helps avoid costly mistakes. We leave no stone unturned in our quest to gain deep insight. Utilizing external and internal data to fully understand the market environment, your business, and competitors. 

Clients are often shocked by what they learn about their business and the industry that they have been in for years. Are you prepared to fully understand your business and the market?

If so contact us for a complimentary consultation.

  • Direct discussion with customers
  • PEST analysis
  • Historical data
  • Customer reviews
  • Market testing
  • Feedback from Sales and Cust Serv depts
  • Historical Data Analysis

Product Marketing – Strategic Marketing Consulting

Product Marketing

The greatest product in the world will not succeed if potential buyers are not aware of it, nor understand its value.  Our strategic marketing consultants develop and implement product marketing strategies that drive demand and gain market share.

Brand Strategy – Strategic Marketing Consulting

Brand Optimization

A brand is defined by much more than a logo and slogan. We will differentiate and position your brand to optimize perceived value and be recognised among the up to 10,000 brands consumers encounter per day.

Digital Marketing – Strategic Marketing Consulting

Digital Marketing

Potential customers are bombarded with information every day. A highly effective digital marketing strategy is critical to cut through the noise and reach target markets. 

Customer Experience – Strategic Marketing Consulting

The Customer Experience

 A positive customer or client experience is a powerful marketing tool. The experience defines the customer’s perception of the brand.  A great experience generates recommendations, referrals, and loyalty.  

strategic marketing consulting digital

Pricing Strategy – Strategic Marketing Consulting

Pricing Strategy Consulting

The right pricing for your products and services is critical. It is also extremely challenging. Too high a price scares potential clients. Too low of a price reduces brand value and impacts profits. Our marketing strategy consultants will… 

Marketing Strategy Implementation

Creating highly effective marketing strategies requires deep insight and astute assessment. Ensuring accurate assessment of market conditions, competitors, market trends, current offerings, historical analytics, profit drivers, and other industry-specific factors. In order to benefit from that strategy, it must be properly implemented. We develop the strategies and manage the implementation to ensure optimal Return on Marketing Investment (RoMI).

We also offer the following individual solutions to fill the gaps in your marketing.  To learn more or request a quote call 866.546.9482 or request a consultation below.

Marketing Plan Development

Don’t make one of the worst mistakes in business. Operating without a marketing plan to drive growth and capture market share. 

We will develop the playbook with the strategies and tactics that will provide a definitive path to growth.  

 

Marketing Audit

Are your current marketing efforts achieving their full potential? Do your campaigns capture as many opportunities as possible? 

We will analyze and assess your current marketing and fill the gaps to optimize returns and Achieve Full Potential. 

Competitive Intelligence

We will provide a thorough and accurate assessment of the market and its potential.

  • SWOT Analysis
  • Competitor Assessment
  • Projected Market Growth
  • Positioning Map Development

 

Go-To-Market Plan

Strategically enter new markets or launch new offerings to optimize returns and Achieve Full Growth Potential. We will provide the research and develop the plan to

  • Drive Market Penetration
  • Generate Demand
  • Optimize Margins

The Customer Experience

There are two times when a customer talks about a brand,

  • When they have a great experience
  • When the brand disappoints them in any way

In today’s extremely competitive business environment, talk is not cheap. We already know that a referral is extremely valuable. However, people now trust the advice of a complete stranger through reviews and recommendations. Customer Experience is the primary driver of referrals, reviews and recommendations.

Customer Experience is key to the success of great brands, including Amazon, Apple, and Nordstrom. Customer Experience is also the reason why people are loyal to a local small business, such as their tailor or butcher, etc. It is now the greatest influencing factor of puchasing decisions, surpassing quality and price. 

The benefits of a great CX are numerous. Everything from higher profit margins to increased referrals and brand loyalty.The strategy is to provide a favorable, pleasant customer experience. That experience adds value and sets your brand apart.  A potential challenge to providing a great CX is that it often increases cost. Strategic marketing consulting from Astute Group develops a plan to deliver a highly-favorable customer experience. We utilize tactics, processes, and technology to create that experience while minimizing cost.  

Pricing Strategy

The Astute Difference is our focus on ROI marketing. Pricing directly impacts ROI. The higher the price, the greater the profit margin. The challenge for a pricing strategy is determining the ideal price that reaches balance between purchasing volume and profit margins.  

Additional factors such as volume discounts, channel discounts, non-branded offerings, and other pricing concerns make pricing a major issue to address. 

Astute Group marketing strategy consultants have the expertise needed to find the right price for your product or service. With experience developing hundreds of pricing strategies, we have the tools needed to develop a formula for your optimal pricing strategy. 

Complimentary Consultation

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