Brand Consultant

Does your brand connect with target audiences?

The goal of an Astute brand consultant is develop a brand that forms a connection with target customers. A great brand has a personality of sorts, it attracts buyers, is memorable and earns loyalty. Developing a successful brand requires much more than a logo and a slogan, it requires a comprehensive strategy that addresses the several facets of a brand and how it is experienced. The brand that can create a connection with customers, while providing a great experience, is the brand they choose, remember, and recommend.

Build Brand Loyalty

Attract Target Customers

Increase Margins

Gain Competitive Advantage

Client Challenges

  • Highly competitive markets
  • Often discounting price to win business
  • Shrinking profit margins
  • Lack of returning customers (loyalty)
  • Low referral rates
  • Poor customer satisfaction rates
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How We Help

  • Improve brand perception and value
  • Increase brand recognition
  • Create Emotional Appeal
  • Reduce importance of price
  • Strengthen brand loyalty
  • Drive referrals

Strategic Branding Solutions

We provide a solution, not just a service for developing a great brand. A strategic solution that drives results like high brand value, brand loyalty, favorable perception and referrals, ultimately resulting in profitable growth.

Insight

Brand strategy requires a thorough understanding of the markets and the competition. We conduct research and analysis to identify opportunities, and understand the wants and needs.

  • Market conditions
  • Competitive intelligence
  • Segment demographics
  • Consumer feedback

Brand Strategy

Would it be best to operate under the umbrella of one brand, or should there be multiple brands for various offerings?

We will develop the strategy for your Brand Architecture to optimize value and demand generation.

  • Define brand portfolio
  • Identify target markets
  • Develop audience personas
  • Position the brand(s)
  • Develop personalization strategy

Implementation

Strategically enter new markets or launch new offerings to optimize returns and Achieve Full Growth Potential. We will provide the research and develop the plan to

  • Brand Development
  • Brand Experience
  • Messaging
  • Story Development

Did You Know?

The Average American Encounters up to 10,000 Brands a Day

With so many brands competing for space in people’s minds, the importance of your brand strategy is 10,000 times more important. Factor in the massive amount of information available, and the speed at which it is shared electronically, and the challenge can become overwhelming. Don’t worry, we will make your brand stand out in a crowd.

Personalization

  • Can reduce acquisition costs by as much as 50%
  • lift revenues by 5–15%
  • increase marketing spend efficiency by 10–30%

Customer Experience

80% of customers are more likely to purchase a product or service from a brand who provides personalized experiences

Brand Name

Given a choice, most buyers prefer the product with a brand name

Target Marketing

91% of consumers are more likely to shop with brands who provide relevant offers and recommendations

Brand Personalization

As direct human interaction continues to decrease in purchasing processes, the importance of brand personalization increases exponentially. Integrating the human touch into a brand provides tremendous benefits. It helps people recognize and remember the brand, as well as creating a connection that draws clients back to that brand. Personalization is difficult to accomplish and requires flawless execution of a well developed strategy.

Our brand strategy consultants will bring together the right strategy and proven tactics to create your brands personality and bring that brand to life.

The Customer Experience

Every interaction a person has with a brand impacts the brand experience. The experience is the differentiator that led to the success of some of the best known and most respected brands in the world. Brands like Apple, Amazon, and Nordstrom are sought after, because of the quality and consistency of the customers experience with that brand.

The brand experience is not limited to just retail. B2B interactions have as great a dependency on the brand experience as retail does. Corporate purchasing agents and business professionals seek efficient and easy transactions. They want to control the interaction, engaging with the sellers representatives when they want, and how they want. Email, chat, social media messaging, web meetings are all gaining popularity and reducing the number of phone calls and face-to-face visits from sales people. The sellers that make these interactions pleasing to the buyer, are the sellers that gain a strong advantage.

The brand experience encompasses every aspect of the brand, including the website, phone calls, social media, online chat, customer service and each and every direct interaction people have with the brand. It includes the simplest and smallest of details like shopping bags, shipping boxes, charitable and humanitarian activities, literally any activity related to the brand. Our branding experts will consult with your team to develop a unique and valuable experience that will set your brand apart.

Strategic Marketing Expertise

Market

Brand

Product

Growth

Digital

Fractional CMO Services

Insights

Results

Blog Posts

Testimonials

Fractional CMO Services are available in:

Albuquerque

Atlanta

Austin

Baltimore

Boston

Buffalo

Charleston

Charlotte

Chicago

Cincinnati

Cleveland

Columbus

Dallas

Detroit

Ft. Wayne

Grand Rapids

Hartford

Houston

Indianapolis

Jacksonville

Jersey City

Lansing

Los Angeles

Louisville

Miami

Milwaukee

Minneapolis

New Orleans

New York

Newark

Orlando

Philidelphia

Phoenix

Pittsburgh

Raleigh

Richmond

San Diego

St. Petersburg

Tampa

Traverse City

Washington DC

Canada

Windsor

Toronto

Montreal

Virtual CMO Services available throughout the entire United States and Canada