Brand Consultant
Does your brand connect with target audiences?
The goal of an Astute brand consultant is develop a brand that forms a connection with target customers. A great brand has a personality of sorts, it attracts buyers, is memorable and earns loyalty. Developing a successful brand requires much more than a logo and a slogan, it requires a comprehensive strategy that addresses the several facets of a brand and how it is experienced. The brand that can create a connection with customers, while providing a great experience, is the brand they choose, remember, and recommend.
Build Brand Loyalty
Attract Target Customers
Increase Margins
Gain Competitive Advantage
Client Challenges
- Highly competitive markets
- Often discounting price to win business
- Shrinking profit margins
- Lack of returning customers (loyalty)
- Low referral rates
- Poor customer satisfaction rates
How We Help
- Improve brand perception and value
- Increase brand recognition
- Create Emotional Appeal
- Reduce importance of price
- Strengthen brand loyalty
- Drive referrals
Strategic Branding Solutions
We provide a solution, not just a service for developing a great brand. A strategic solution that drives results like high brand value, brand loyalty, favorable perception and referrals, ultimately resulting in profitable growth.
Insight
Brand strategy requires a thorough understanding of the markets and the competition. We conduct research and analysis to identify opportunities, and understand the wants and needs.
- Market conditions
- Competitive intelligence
- Segment demographics
- Consumer feedback
Brand Strategy
Would it be best to operate under the umbrella of one brand, or should there be multiple brands for various offerings?
We will develop the strategy for your Brand Architecture to optimize value and demand generation.
- Define brand portfolio
- Identify target markets
- Develop audience personas
- Position the brand(s)
- Develop personalization strategy
Implementation
Strategically enter new markets or launch new offerings to optimize returns and Achieve Full Growth Potential. We will provide the research and develop the plan to
- Brand Development
- Brand Experience
- Messaging
- Story Development
Did You Know?
The Average American Encounters up to 10,000 Brands a Day
With so many brands competing for space in people’s minds, the importance of your brand strategy is 10,000 times more important. Factor in the massive amount of information available, and the speed at which it is shared electronically, and the challenge can become overwhelming. Don’t worry, we will make your brand stand out in a crowd.
Personalization
- Can reduce acquisition costs by as much as 50%
- lift revenues by 5–15%
- increase marketing spend efficiency by 10–30%
Customer Experience
80% of customers are more likely to purchase a product or service from a brand who provides personalized experiences
Brand Name
Given a choice, most buyers prefer the product with a brand name
Target Marketing
91% of consumers are more likely to shop with brands who provide relevant offers and recommendations
Brand Personalization
As direct human interaction continues to decrease in purchasing processes, the importance of brand personalization increases exponentially. Integrating the human touch into a brand provides tremendous benefits. It helps people recognize and remember the brand, as well as creating a connection that draws clients back to that brand. Personalization is difficult to accomplish and requires flawless execution of a well developed strategy.
Our brand strategy consultants will bring together the right strategy and proven tactics to create your brands personality and bring that brand to life.
The Customer Experience
Every interaction a person has with a brand impacts the brand experience. The experience is the differentiator that led to the success of some of the best known and most respected brands in the world. Brands like Apple, Amazon, and Nordstrom are sought after, because of the quality and consistency of the customers experience with that brand.
The brand experience is not limited to just retail. B2B interactions have as great a dependency on the brand experience as retail does. Corporate purchasing agents and business professionals seek efficient and easy transactions. They want to control the interaction, engaging with the sellers representatives when they want, and how they want. Email, chat, social media messaging, web meetings are all gaining popularity and reducing the number of phone calls and face-to-face visits from sales people. The sellers that make these interactions pleasing to the buyer, are the sellers that gain a strong advantage.
The brand experience encompasses every aspect of the brand, including the website, phone calls, social media, online chat, customer service and each and every direct interaction people have with the brand. It includes the simplest and smallest of details like shopping bags, shipping boxes, charitable and humanitarian activities, literally any activity related to the brand. Our branding experts will consult with your team to develop a unique and valuable experience that will set your brand apart.
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
Develop
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
Implement
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Coaching
- Workshops
- Digital sales transformation
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal