Digital Marketing Strategy Consulting

360 Degree Digital Marketing Strategy

The right Digital Marketing Strategy is now extremely critical for Small and Mid-Size Businesses. The COVID 19 Pandemic accelerated the use of digital platforms overnight. Websites, Mobile Apps, Social Media, Messaging, Online Communities, Virtual Meetings quickly changed from secondary to mainstream channels for conducting business.

Our holistic, 360* approach to digital marketing strategy consulting brings together the best strategies, channels, and tactics to develop high-powered campaigns that deliver the right message to target audiences. Resulting in greater brand awareness, deeper market penetration, increased demand, and customer acquisition.

Penetrate Target Markets

Develop A Connection

Accelerate Performance

Create A Great Experience

Client Challenges

  • Trouble generating website leads
  • Low visitor conversion rates
  • Poor campaign results
  • Difficulty penetrating target markets
  • High Abandonment and Bounce Rates
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How We Help

  • Create a favorable digital brand experience
  • Optimize websites for lead capture
  • Identify best channels for target markets
  • Develop and deliver the right message(s)
  • Create emotional appeal and form bonds
  • Automate for greater results and higher return

Statistics Drive Strategy Development

Is your digital marketing capitalizing on the way purchasing is done today? 
Technology has changed the purchasing process for both consumers and businesses. Decisions are often made with little to no direct human involvement.

%

Of large purchases involve Google search

%

Of searchers have not decided on a brand before searching

%

Of the buyer's decision is completed before contacting sales

%

Of consumers are more likely to shop with brands that provide relevant offers

Our Digital Marketing Strategy Consulting Delivers

The Customer Experience

The level of direct person-to-person interaction is shrinking, this includes discussions between customers and sales, support or service personnel. Most of the experience a customer has with a brand is now digital. A great digital marketing strategy will focus heavily on the Customer Experience, not to be confused with the “user” experience which is IT focused. The Customer Experience is all about the various touch points between customer and your brand.

Digital Marketing is a large component in the overall customer experience. Often the first and potentially all interactions with a brand are through some digital channel. That could be a website, social media, a digital advertisement, or one of many other digital channels. Astute’s digital marketing strategy consultants integrate the customer experience into the strategy they formulate for clients needs.

Digital Marketing Strategies for Growth

“The whole is greater than the sum of its parts” is the premise behind our approach. We integrate digital marketing strategies, channels, and campaigns to combine all aspects of digital interaction. Resulting in improved performance for each, verse individually.

Each digital marketing campaign should have a clearly defined objective. We begin by determining the desired outcome and assessing the target audience. As well as the market and competitors’ activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.

Digital Marketing Strategies for Humanization

As direct human interaction continues to decrease in purchasing processes, the importance of brand humanization increases exponentially. Integrating the human touch into the digital experience provides tremendous benefits. It helps people recognize, and remember the brand. Creating a connection that draws clients back to that brand.

Humanization is difficult to accomplish and requires flawless execution of a well-developed strategy. Our brand consultants will bring together the right strategy and proven tactics to create your brands’ personality and bring the brand to life.

Segmentation targeting for positioning

Targeted Strategies

“The whole is greater than the sum of its parts” is the premise behind our approach. We integrate digital marketing strategies, channels, and campaigns to combine all aspects of digital interaction. Resulting in improved performance for each, verse individually.

Each digital marketing campaign should have a clearly defined objective. We begin by determining the desired outcome and assessing the target audience. As well as the market and competitors’ activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.

Results

Our client had several products in various product lines that provided a very valuable benefit in their industry, ergonomics. Yet sales of secondary product lines, accessories, and other complementary products were very low, especially when compared to sales of ergonomic products in the primary product line. We created a new brand name, “ErgoMaxx” and gave it to the client (for no additional cost). Then we developed a brand architecture that identified all ergonomic products across all product lines with the ErgoMaxx seal.

To spread the message quickly and effectively, we lead the development of ErgoMaxx collateral, including web pages, specialty brochures, email campaigns, and online advertising. Sales of secondary ergonomic products tripled for two of the products, while average growth for all products now identified as ErgoMaxx averaged 83% growth in the first year.

Strategic Marketing Expertise

Market

Brand

Product

Growth

Digital

Fractional CMO Services

Insights

Results

Blog Posts

Testimonials

Fractional CMO Services are available in:

Albuquerque

Atlanta

Austin

Baltimore

Boston

Buffalo

Charleston

Charlotte

Chicago

Cincinnati

Cleveland

Columbus

Dallas

Detroit

Ft. Wayne

Grand Rapids

Hartford

Houston

Indianapolis

Jacksonville

Jersey City

Lansing

Los Angeles

Louisville

Miami

Milwaukee

Minneapolis

New Orleans

New York

Newark

Orlando

Philidelphia

Phoenix

Pittsburgh

Raleigh

Richmond

San Diego

St. Petersburg

Tampa

Traverse City

Washington DC

Canada

Windsor

Toronto

Montreal

Virtual CMO Services available throughout the entire United States and Canada