Digital Marketing Strategy Consulting
Digital Marketing Goals and Strategies,
Before Campaigns and Promotions
A Digital Marketing Strategy Consultant from Astute Group will formulate strategies to optimize the performance of all digital marketing campaigns. Resulting in optimized brand awareness, deep penetration into target markets, increased lead generation and customer acquisition. Ultimately, accelerating growth and improving ROI.
Our 360 degree (holistic) approach brings together the best strategies, channels, messages, and develops high powered campaigns that reach target audiences. Greatly improving performance and maximizing return on every dollar spent.
For Clients Challenged With
- Trouble generating website leads
- Low visitor conversion rates
- Poor campaign performance
- Trouble reaching target markets
- Marketing by trial-and-error
How We Help
- Create a favorable digital brand experience
- Optimize websites for lead capture
- Identify best channels for target markets
- Develop and deliver the right message(s)
- Create emotional appeal and form bonds
- Automate for greater results and higher return
Statistics Drive Strategy Development
Is your digital marketing capitalizing on the way purchasing is done today?
Technology has changed the purchasing process for both consumers and businesses. Decisions are often made with little to no direct human involvement.
Of large purchases involve Google search
Of searchers have not decided on a brand before searching
Of the buyer's decision is completed before contacting sales
Of consumers are more likely to shop with brands that provide relevant offers
What to Expect from a Digital Marketing Consultant
The Customer Experience
The level of direct person-to-person interaction is shrinking, this includes discussions between customers and sales, support or service personnel. Most of the experience a customer has with a brand is now digital. A great digital marketing strategy will focus heavily on the Customer Experience, not to be confused with the “user” experience which is IT focused. The Customer Experience is all about the various touch points between customer and your brand.
Digital Marketing is a large component in the overall customer experience. Often the first and potentially all interactions with a brand are through some digital channel. That could be a website, social media, a digital advertisement, or one of many other digital channels. Astute’s digital marketing strategy consultants integrate the customer experience into the strategy they formulate for clients needs.
Digital Marketing Strategies for Growth
Each digital marketing campaign should have a clearly defined objective. We begin by identifying that objective and assess the market and competitors activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.
That objective could be brand awareness, promote and launch a new product, lead generation, closing sales or something else.
Digital Marketing Strategies for Personalization
As direct human interaction continues to decrease in purchasing processes, the importance of brand personalization increases exponentially. Integrating the human touch into a brand provides tremendous benefits. It helps people recognize and remember the brand, as well as creating a connection that draws clients back to that brand. Personalization is difficult to accomplish and requires flawless execution of a well developed strategy.
Our brand consultants will bring together the right strategy and proven tactics to create your brands personality and bring that brand to life.
Digital Marketing covers a wide range of marketing functions aimed at gaining peoples attention and influencing them. Anytime someone goes on social media, checks email, or visits certain websites, some sort of ad or message is pushed. Usually not by the viewers choice, these “push” type of activities can potentially hurt your brand. With so much going on, it is critical to get the right message, to the right person, at the right time. That’s just one way our digital marketing solutions get results.
Request a Complimentary Assessment
The Cost is FREE. The Value is PRICELESS. No Commitments, No Hassles.
Contact Us 1-866-546-9482