Digital Marketing Strategy Consulting
360 Degree Digital Marketing Strategy
The right Digital Marketing Strategy is now extremely critical for Small and Mid-Size Businesses. The COVID 19 Pandemic accelerated the use of digital platforms overnight. Websites, Mobile Apps, Social Media, Messaging, Online Communities, Virtual Meetings quickly changed from secondary to mainstream channels for conducting business.
Our holistic, 360* approach to digital marketing strategy consulting brings together the best strategies, channels, and tactics to develop high-powered campaigns that deliver the right message to target audiences. Resulting in greater brand awareness, deeper market penetration, increased demand, and customer acquisition.
Penetrate Target Markets
Develop A Connection
Accelerate Performance
Create A Great Experience
Client Challenges
- Trouble generating website leads
- Low visitor conversion rates
- Poor campaign results
- Difficulty penetrating target markets
- High Abandonment and Bounce Rates
How We Help
- Create a favorable digital brand experience
- Optimize websites for lead capture
- Identify best channels for target markets
- Develop and deliver the right message(s)
- Create emotional appeal and form bonds
- Automate for greater results and higher return
Statistics Drive Strategy Development
Is your digital marketing capitalizing on the way purchasing is done today?
Technology has changed the purchasing process for both consumers and businesses. Decisions are often made with little to no direct human involvement.
%
Of large purchases involve Google search
%
Of searchers have not decided on a brand before searching
%
Of the buyer's decision is completed before contacting sales
%
Of consumers are more likely to shop with brands that provide relevant offers
Our Digital Marketing Strategy Consulting Delivers
The Customer Experience
The level of direct person-to-person interaction is shrinking, this includes discussions between customers and sales, support or service personnel. Most of the experience a customer has with a brand is now digital. A great digital marketing strategy will focus heavily on the Customer Experience, not to be confused with the “user” experience which is IT focused. The Customer Experience is all about the various touch points between customer and your brand.
Digital Marketing is a large component in the overall customer experience. Often the first and potentially all interactions with a brand are through some digital channel. That could be a website, social media, a digital advertisement, or one of many other digital channels. Astute’s digital marketing strategy consultants integrate the customer experience into the strategy they formulate for clients needs.
Digital Marketing Strategies for Growth
“The whole is greater than the sum of its parts” is the premise behind our approach. We integrate digital marketing strategies, channels, and campaigns to combine all aspects of digital interaction. Resulting in improved performance for each, verse individually.
Each digital marketing campaign should have a clearly defined objective. We begin by determining the desired outcome and assessing the target audience. As well as the market and competitors’ activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.
Digital Marketing Strategies for Humanization
As direct human interaction continues to decrease in purchasing processes, the importance of brand humanization increases exponentially. Integrating the human touch into the digital experience provides tremendous benefits. It helps people recognize, and remember the brand. Creating a connection that draws clients back to that brand.
Humanization is difficult to accomplish and requires flawless execution of a well-developed strategy. Our brand consultants will bring together the right strategy and proven tactics to create your brands’ personality and bring the brand to life.
Targeted Strategies
“The whole is greater than the sum of its parts” is the premise behind our approach. We integrate digital marketing strategies, channels, and campaigns to combine all aspects of digital interaction. Resulting in improved performance for each, verse individually.
Each digital marketing campaign should have a clearly defined objective. We begin by determining the desired outcome and assessing the target audience. As well as the market and competitors’ activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.
Results
Our client had several products in various product lines that provided a very valuable benefit in their industry, ergonomics. Yet sales of secondary product lines, accessories, and other complementary products were very low, especially when compared to sales of ergonomic products in the primary product line. We created a new brand name, “ErgoMaxx” and gave it to the client (for no additional cost). Then we developed a brand architecture that identified all ergonomic products across all product lines with the ErgoMaxx seal.
To spread the message quickly and effectively, we lead the development of ErgoMaxx collateral, including web pages, specialty brochures, email campaigns, and online advertising. Sales of secondary ergonomic products tripled for two of the products, while average growth for all products now identified as ErgoMaxx averaged 83% growth in the first year.
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
Develop
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
Implement
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Coaching
- Workshops
- Digital sales transformation
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal