Digital Marketing Strategy Consulting
360 Degree Digital Marketing
The right Digital Marketing Strategy is now extremely critical for Small and Mid-Size Businesses. The COVID 19 Pandemic accelerated the use of digital platforms overnight. Websites, Mobile Apps, Social Media, Messaging, Online Communities, Virtual Meetings quickly changed from secondary to mainstream channels for conducting business.
Our holistic, 360* approach to digital marketing strategy consulting brings together the best strategies, channels, and tactics to develop high-powered campaigns that deliver the right message to target audiences. Resulting in greater brand awareness, deeper market penetration, increased demand, and customer acquisition.
- Trouble generating website leads
- Low visitor conversion rates
- Poor campaign results
- Difficulty penetrating target markets
- High Abandonment and Bounce Rates
How We Help
- Create a favorable digital brand experience
- Optimize websites for lead capture
- Identify best channels for target markets
- Develop and deliver the right message(s)
- Create emotional appeal and form bonds
- Automate for greater results and higher return
Statistics Drive Strategy Development
Is your digital marketing capitalizing on the way purchasing is done today?
Technology has changed the purchasing process for both consumers and businesses. Decisions are often made with little to no direct human involvement.
Of large purchases involve Google search
Of searchers have not decided on a brand before searching
Of the buyer's decision is completed before contacting sales
Of consumers are more likely to shop with brands that provide relevant offers
Our Digital Marketing Strategy Consulting Delivers
The Customer Experience
The level of direct person-to-person interaction is shrinking, this includes discussions between customers and sales, support or service personnel. Most of the experience a customer has with a brand is now digital. A great digital marketing strategy will focus heavily on the Customer Experience, not to be confused with the “user” experience which is IT focused. The Customer Experience is all about the various touch points between customer and your brand.
Digital Marketing is a large component in the overall customer experience. Often the first and potentially all interactions with a brand are through some digital channel. That could be a website, social media, a digital advertisement, or one of many other digital channels. Astute’s digital marketing strategy consultants integrate the customer experience into the strategy they formulate for clients needs.
Digital Marketing Strategies for Growth
“The whole is greater than the sum of its parts” is the premise behind our approach. We integrate digital marketing strategies, channels, and campaigns to combine all aspects of digital interaction. Resulting in improved performance for each, verse individually.
Each digital marketing campaign should have a clearly defined objective. We begin by determining the desired outcome and assessing the target audience. As well as the market and competitors’ activities to identify what their successes are and gauge the potential. Then we formulate a strategy to capitalize on the opportunity and generate leads and sales.
Digital Marketing Strategies for Humanization
As direct human interaction continues to decrease in purchasing processes, the importance of brand humanization increases exponentially. Integrating the human touch into the digital experience provides tremendous benefits. It helps people recognize, and remember the brand. Creating a connection that draws clients back to that brand.
Humanization is difficult to accomplish and requires flawless execution of a well-developed strategy. Our brand consultants will bring together the right strategy and proven tactics to create your brands’ personality and bring the brand to life.
Digital Marketing covers a wide range of marketing functions aimed at gaining peoples attention and influencing them. Anytime someone goes on social media, checks email, or visits certain websites, some sort of ad or message is pushed. Usually not by the viewers choice, these “push” type of activities can potentially hurt your brand. With so much going on, it is critical to get the right message, to the right person, at the right time. That’s just one way our digital marketing solutions get results.