Market StrategyOne Size Does NOT Fit All
The Right Market Strategy for the Opportunity
The right market strategy will identify the markets that fit well with your product and service offerings. The strategy will make the most of your budget and resources to ultimately create a competitive advantage that generates profitable revenue growth.
To do so requires capturing your audiences attention, which is extremely challenging in an environment that is overwhelmed with choices and overloaded with information. Only the brands that hit home are remembered and sought after. We target opportunities with great precision by aligning products with markets that greatly appreciate the benefits to increase value and compel buyers to choose your brand.
Minimal market penetration
Discounting price to gain new business
Difficulty identifying new markets for growth
Failing to connect with target markets
Lack of a clear differentiator that adds value
How We Help
Add value and differentiate from competitors
Identify target markets that are best fit for products
Reduce Importance of Price
Establish strong market position
Develop connections with customers to increase brand loyalty
Segmentation, Targeting, Positioning (STP) Strategy
The STP model is a priceless addition to any marketing strategy, regardless of your industry, product, or audience. It prioritizes efficient and effective marketing and ensures you’re delivering only the most relevant, targeted messaging to each market segment.
It also plays an important role in developing other strategies, such as your buyer personas, customer lifecycle stages, and the brand strategy to optimize your value proposition.
The positioning of an offering must be validated by fulfilling specific criteria, identification of a target market along with an understanding of the potential growth in that market. In addition, what functionality or benefits does the target market seek, and other criteria.
Existing product and service offerings can be altered to position them for new opportunities in different market segments. By positioning a product or service to fit a target market through modification, creates new opportunities and demand.
Targeted Audience Growth
We do not limit targeting to markets and market segments. There are often opportunities hidden within specific audiences. Those audiences can be defined and segmented in numerous ways, here are just a few examples:
- Geographic region
- Target audience
- Customer retention
- Leads by source
- Stagnant customers (reactivation)
- Referral programs
- Account focused
We offer Target Audience Growth marketing solutions to drive business development. Each of these business development solutions is designed to drive growth in a target segment that offers valuable opportunities. We define the audience based on various criteria, including the size of the potential opportunity, demographics, etc… It is just one more way we generate a strong Return on Marketing Investment (RoMI).
Differentiate to Increase Brand Value
The positioning strategy for your brand and product offerings establish perceived value in the minds of potential buyers. The value proposition your brand offers drives positioning strategies. The greater the value to the buyer, the less importance price has on decision making.
Aligning products with target markets that are a fit greatly improves perceived value and simplifies purchasing decisions, while often increasing profit margins.
What is Differentiation?
With so many brands and offerings to choose from, purchasers are overloaded with information and often overwhelmed. This information overload creates confusion that complicates decision making. Establishing a strong competitive advantage exemplifies a clear difference between your offerings and competitors, which makes it much easier for buyers to make a choice.
That difference that creates your competitive advantage is known as “differentiation”. A wise market strategy is to seize a competitive advantage and differentiate in each target market. Perceived value is optimized by aligning products with market segments that are a good fit. Which generates numerous benefits, including higher margins, increased sales, deeper market penetration, greater loyalty and more.
Product Positioning Strategy
Once your brand is positioned properly, your product and service offerings should be positioned as well. First internally to clearly identify the difference between product lines you offer. Then positioned against competitors and differentiated to add value, simplify purchasing decisions, and achieve optimal margins.
Brand Positioning Strategy
When should a business offer multiple brands?
Wouldn’t it improve brand recognition to operate as only one brand?
How does offering several brands help the business?
Your brand is your identity, how its positioned determines its perceived value. Whether your business operates under a single brand, or offers multiple product lines impacts growth rate, margins and market penetration. Rely on our expertise to provide deep market insight and develop the best brand positioning strategies.
Price vs Value
Our philosophy is that “In unregulated markets, every purchase decision is determined by one of two reasons: Either the value of the item to the purchaser, or the price of the item purchased”©
Therefore, the importance of price is reduced as perceived value increases.
Go To Market Strategy
A Go-To-Market plan guides the implementation of your market strategy. The Go To Market plan drives business development, customer acquisition, and revenue growth. A great plan will also improve margins and create brand loyalty.
Strategic Planning and Implementation Solutions
We offer the strategic marketing solutions needed to provide a complete roadmap that will deliver you to desired goals. Comprehensive strategic plans that address every facet of marketing, including “traditional” and digital marketing programs.
We also have a la carte offerings to fill the gaps in your marketing efforts. To learn more or request a quote call 866.546.9482 or submit a click on Consultation Request Button below.
- Marketing Plan
- Go-To-Market Plan
- Digital Marketing plan
- Product Launch plan
- Product Marketing plan
- Marketing automation plan
- Feature, Advantages, Benefits Analysis
Strategic Marketing Expertise
Fractional CMO Services
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