Product Marketing Consulting • Product Launch Services

Ensure the success of your product or service with FULL-SCALE programs from Astute product marketing consulting and product launch services
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Product Marketing Consulting That Creates Demand

 

Product Marketing consulting that creates awareness, drives demand, and generates sales. We are a product marketing agency that knows its strategy, not creativity that gets results. Getting prospects to buy your product requires much more than a great product, the right price, and persuasive promotional advertising. Because all three of those factors are meaningless if the wrong audience is targeted.

In fact, history is full of examples of high-quality products that failed, although they were in some regards, superior to competitive products. Products do not sell themselves, it does not matter how great a product is if the potential customers are not aware of its features, advantages, and benefits.

 

Beyond Product Marketing Consulting

We Can Deliver an End-to-End Solution That Accelerates Product Revenue Growth 

We go beyond product launch service and product marketing consulting by providing Sales Enablement and Business Development services to accelerate growth and drive the success of your product and service offerings. Whether your business model is Business-to-Business (B2B) or Direct-to-Consumer (D2C) we can work with your sales channels to accelerate growth.

Product Launch

Enter new markets with a big bang to create awareness and drive demand

Product Marketing

Optimize perceived value and position as the clear choice

Sales Enablement

Knowledge, tools, and resources to help all channels sell more

Business Development

Identify and Seize New Opportunities

Your Challenges

  • Launching new products
  • Generating demand for existing products
  • Entering new markets
  • Improving profit margins
  • Overcoming competitors
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How We Help

  • Generate demand for offerings to gain market share
  • Negate Importance of Price to Increase Margins
  • Identify best fit markets and develop strategies to penetrate
  • Create compelling value proposition that develops rational and emotional appeal

Deliverables

We don’t just advise you on what to do, we provide the resources, support, and guidance to effectively execute and drive strong results.

Competitive Intelligence

Market Analysis

Features, Advantages, Benefits (FAB) Analysis

Go-To-Market Plan

Product Launch Plan

Ideal Customer Profile

Persona Development

Messaging Framework

Content Plan

Case Study Development

Product Marketing Consulting for Optimal Product Market Fit

Perceived value is the driving force behind our product marketing strategies, because perceived value increases sales, improves profit margins, and motivates customer loyalty. Value perception improves as product market fit improves. In other words, the more a product satisfies the needs of a market, the more valuable it is to buyers in that market. 

Go-To-Market Strategy

A market is a group of potential customers categorized by similar characteristics, demographics, or other attributes. A single product can provide different benefits to each target market or segment.

Devising a go-to-market strategy specifically for each target market ensures a better product-market fit which improves the value proposition and positions your product or service offering as the right choice.

Product Launch Services

We will make sure your products hit the ground running with thorough and highly effective product launch strategies that address every aspect. Our comprehensive product launch services ensure that every resource is available to successful launch your new product and drive its success.

Business Development

Rely on us to identify new opportunities for business expansion and help you make the most of the right ones. To ultimately turn potential opportunities into actual revenues.

More about Business Development

Sales Enablement

Knowledge is power, especially when competitive intelligence and product knowledge are in the hands of your entire sales force. Our sales enablement services will empower your sales team and any sales channels to sell more with knowledge, resources, and tools.

More about Sales Enablement

Product Marketing Process

We have developed a process to guide our product marketing consulting engagements. This comprehensive framework addresses each of the strategies and tactics needed to drive the success of your product and service offerings.

Product Marketing and Product Launch Process

Positioning for Differentiation

With so many choices in todays extremely competitive global marketplace, differentiation is critical. Identify target markets and position products to clearly convey why they are a great fit for those markets. The better the Product Market fit, the greater the value, which negates the importance of price.

Market positioning enable organizations to clearly differentiate their offerings from competitors. We focus on clearly identifying why your offerings are the right choice for the customers targeted.

You can rely on our expertise to develop the right strategies to launch, position, target, and promote products within markets that are a good fit. Aligning product market fit greatly increases a product’s perceived value in the eyes of a prospective customer, and makes it clear why that product is the right choice while minimizing the impact of price on purchasing decisions.

Pricing Strategy

Improve profit margins while increasing market share

Price is a primary component of a positioning strategy.  A product or service that is positioned as superior to others will increase value perception. The greater the perceived value, the less price is a factor. After all, every product is purchased for either price or value. A strategy of being the least expensive is not a strategy at all, it’s a sacrifice.

The foundation of the Astute Difference is generating a strong Return on Marketing Investment (RoMI). We approach marketing as a profitable investment, not an expense. Price is a critical factor of that return.

Of course, pricing directly impacts ROI, the higher the price, the greater the profit margin. That is the easy part. The challenge is determining what is the ideal price that achieves a delicate balance between demand and profitability. If priced too high, sales volume will decline. If priced too low, sales volume will increase, while margins suffer and money is left on the table.

We have the experience and expertise needed to develop the right pricing strategy(ies). Strategies that perfect the balance between profit margins and sales volume.

Some products or services may require a pricing table for the above-mentioned factors, we have developed hundreds of them. Including a pricing formula for a client that had over 3,600 products that were available through various channels, and had four levels of volume discounts. We developed a formula for each product line that calculated all of the pricing tables.

Pricing Challenges

It is not uncommon for one product offered by the same source, to have various prices in today’s digitally-driven business world. Automation has made it easy to quickly calculate cost factors and adjust prices accordingly. The challenge is developing the right strategy for each channel and its numerous factors. That’s where we come in, we have developed pricing strategies for,

  • Volume discounts
  • Distributors
  • Resellers
  • Indirect sales channels
  • White-label (nonbranded offerings)
  • eCommerce

Product Branding

Given a choice, most buyers prefer the product with a brand name. Branding a product adds value and can create a perception of higher quality that is worth more. Branding also increases profit margins and overall sales!

In today’s information-overloaded world, effective branding requires much more than a catchy name and a logo. A brand needs to connect with people, it needs to have a purpose and a mission.  There are numerous factors to consider when determining the right strategy for your brand.

Some of the greatest brands in the world use one brand identity for the organization and its product offerings. While others separate the organization’s brand name from the brand identity of its products. A smaller organization may stick with one brand to generate awareness as quickly and efficiently as possible, which could create issues later.

On the other hand, having distinct brands for the organization and product offerings requires greater effort, may take longer, and increases cost. Yet, the long-term rewards may be financially advantageous.

Furthermore, as product offerings and product lines increase, the challenge becomes more complex. Fortunately, a Product Marketing Consultant from Astute Group will develop the optimal strategy for your situation, one that will convey the desired perception and achieve your goals.

Marketing Channels 

What’s the most effective way to get your product out to buyers?

That’s different for every product. Don’t worry, we got this. We will identify the right sales channels, develop the sales tools, train the staff to expand the reach of your products out as far as possible. Then we’ll implement the tactics to gain the greatest return through each channel.

product positioning map

Results

1,000%

Product Line Revenue Growth

+ 3

Additional Product Line Extensions

#1

Industry Leader in Market Segment

Our client had an innovative product that provided significant improvements and benefits in the right application. The sales team was leading with this product on sales calls and losing opportunities. We interviewed customers and lost opportunities to completely understand what drove their decisions. We then conducted testing, market research, and competitive analysis to develop a strategic plan.

By identifying market segments that were a fit for the product line, training sales, and distributor channels, developing internal tools for sales, developing the right messaging, and sharing it through the best mediums, we were able to drive a total of 1000% growth (10X) increase in sales within just two years.

Strategic Marketing Expertise

Market

Brand

Product

Growth

Digital

Fractional CMO Services

Insights

Results

Blog Posts

Testimonials

Fractional CMO Services are available in:

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Virtual CMO Services available throughout the entire United States and Canada