The Astute DifferenceRoi Focused, Bottom Line Growth
We Approach Marketing as an Investment
Marketing is not an expense, when executed properly, marketing is an investment. Our purpose is to help your business growth with highly effective marketing strategies and executive caliber guidance that drives results. An Astute Fractional CMO will help increase brand perceived value, create demand for your offerings, improve customer acquisition and retention volume.
The net result is accelerated revenue growth and provide and an highly favorable Return on Marketing Investment (RoMI). Converting marketing from an expense to a highly profitable investment. We prove it with Astute Analytics™, a KPI focused executive dashboard.
Realize Full Potential
- Targeting best fit markets
- Optimizing brand perception
- Improving margins
- Gaining market share
- Minimizing the importance of price in purchasing decisions
- Creating and maintaining a strong competitive advantage
That is how we help your business Realize Full Potential!
ROI Driven Marketing
We treat marketing as an investment and focus on generating a high Return on Marketing Investment (RoMI) for our clients. A bottom line calculation that validates our value to your business.
STOMP™ Our Exclusive Method
There is a method to our greatness (not madness), its called STOMP Strategies, Tactics, Oversight, Measured Performance. A structured approach to ensure optimal results for our clients.
A typical consultant’s goal is to keep the client coming back for more. Our goal is to develop a solution to growth and marketing challenges that is sustainable and provides returns well after we are out of the picture.
We measure results, not activities. Our custom reporting dashboard, designed to provide a summary of the information that really matters, the Key Performance Indicators. The data needed for decision making.
Astute Group knows that our clients make an investment in us. As a Marketing Management Consulting firm, it is our duty to generate a return on that investment (ROI). That is why we are heavily focused on the numbers, the numbers that matter, the key performance indicators (KPI). Its not about number of emails sent or number of likes on social media, its about Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and of course the most important indicator, Return on Investment (ROI).
We begin every engagement by establishing current performance to create the starting line, then we report periodically with Astute Analytics™. An executive summary of KPI’s presented in a dashboard style report to provide the numbers that matter in an efficient manner that is easy to read and understand.
Revenue Growth Rate
Measures top line growth
Return on Marketing Investment
Measures the impact of marketing on the bottom line
Our strategic marketing consulting goes beyond development of a marketing plan, verifying performance with Astute Analytics™. Our KPI focused executive dashboard for decision making. This dashboard provides a clear and concise summary of the critical marketing and growth data needed to empower agility and evolve through continuous improvement.
We use tables, graphs, pie charts, and other visual tools to make it easy to read and understand how your marketing is performing. We also explain why it matters, and how it impacts your bottom line, and ultimately the sustainability of your business. After all we are C level executives, so we know what executives want, and how they like it.
Industries We Serve
We cater to Business-to-Business (b2b) and Direct-to-Consumer (d2c) sales channels, with expertise in the following industries.
Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Digital sales transformation
Fractional CMO Services - Strategic Marketing Expertise
Fractional CMO Services are available in: