The Astute Difference
Marketing as an Investment, Not an ExpenseAchieve Full Potential
The Astute Difference is how we augment the power of marketing, enabling our clients to achieve their full potential. We help our clients develop a marketing system especially for their goals and resources.
A system that greatly improves the effectiveness and efficiency of the marketing function. To accelerate revenue growth and provide an optimal Return on Marketing Investment (RoMI). Converting marketing from an expense to a highly profitable investment. We prove it with Astute Analytics™, a KPI focused executive dashboard.
ROI Driven Marketing
No fluff marketing here. We treat marketing as an investment and just like any other good investment, it should generate a return on investment (ROI). We focus on generating ROI for our clients.
STOMP™ Our Exclusive Method
Sustainable Solutions
A typical consultant’s goal is to keep the client coming back for more. Our goal is to develop a solution to growth and marketing challenges that is sustainable and provides returns well after we are out of the picture.
Astute Analytics™
We measure results, not activities. Our custom reporting dashboard, designed to provide a summary of the information that really matters, the Key Performance Indicators. The data needed for decision making.
Return on Marketing Investment
We view marketing as a strategic function with the ultimate goal of generating profitable growth. It’s strategy, not creativity that drives results. Optimal results are achieved by uncovering the big-picture and developing a unified approach that integrates strategies and aligns marketing functions. Each function generates a greater return as part of a whole, rather than individually. Converting marketing from an expense, into an investment that generates profitable growth.
Monitor the results with Astute Analytics™, our exclusive, KPI-focused executive dashboard. A results-focused summary of your sales and marketing function. Assess the performance of your investment and validate our contribution with three KPIs that directly impact the bottom line. Most marketing firms do not provide this level of accountability.