Marketing Strategy Consultants

Ferris has over 25 years of sales, marketing and product management experience. His career includes Fortune 500 experience at leading brands like General Electric (GE), JPMorgan Chase, and Compuware. Ferris brings a plethora of knowledge, experience, foresight and skills to every client.

A strategic thinker that not only thinks outside the box, he doesn’t see a box at all. Allowing for truly innovative ideas that have often been called brilliant. Ferris has a strong track record of developing and executing marketing and growth strategies that generate amazing results.

He has extensive experience collaborating with C-Level executives, senior managers, engineers, scientists to develop and introduce new products and services to market. Ferris has developed product marketing strategies that have generated 10X product line revenue growth in just two years.  

Other significant accomplishments include leading a Mid-Tier IT company into an entirely new market, reversing three years of declining revenues while increasing margins and achieving market leadership within 30 months. As well as identifying niche markets for a durable goods manufacturer and developing the go-to-market plan which resulted in a very significant increase in profit margins for three product lines.

Ferris has a Bachelor of Business Administration  (Triple Emphasis: Business Administration, Economics and Political Science) from the University of Michigan and an MBA from Wayne State University. While attending U of M, Ferris founded a student organization to promote education to ethnic students. That organization is now in several schools across the country. When not in the office, Ferris is active in the community. Currently, Ferris is a volunteer Big Brother through the Big Brothers Big Sisters organization. Ferris has also tutored foreign students and children for the past decade. Beyond volunteering, Ferris enjoys spending time on his boat, fishing, playing chess, or mountain biking.

Since 2001 Jan (“Yahn”) Griffioen has been working with small and mid-size manufacturing and technology firms on the development and execution of smart business strategies and marketing plans.

He works closely with business owners, CEOs, and management teams on identifying the key issues and creating smart, practical solutions to help them achieve growth. With a fact-based, data-driven approach, Jan’s focus is on creating clarity, developing insight, and supporting management in making well-informed decisions about their company’s future.

Jan Griffioen recognizes the need for real, tangible results. No ‘paralysis by analysis’, or endless academic discussions, but a sound balance between smart planning for the longer-term and bold action to boost sales and achieve growth.

Jan works with a growing number of small and mid-size B2B companies on creating strategic growth plans, developing marketing strategies, and creating business plans. In addition, Jan was very successful in turning around a small electronics equipment manufacturer.

A mechanical engineer by training, most of Jan’s career prior to becoming a strategy consultant was with manufacturing and technology firms. He is very familiar with the B2B environment and the challenges smaller companies are facing. Jan believes strongly that these firms should have access to high-end strategic consulting, but at fees they can afford.

He held positions in management, business development, and engineering at Philips Consumer Electronics, TNO Automotive Research, Altair Engineering, ESI North America, Silicon Graphics, Johnson Controls Automotive (now Adient), and Hawtal Whiting North America.

Jan earned an MBA in Marketing and Corporate Strategy from the University of Michigan Ross School of Business in Ann Arbor, Michigan, and advanced degrees in Mechanical Engineering from the Georgia Institute of Technology in Atlanta, Georgia, and the University of Twente in the Netherlands.