Strategic Marketing Process
STOMP™ Strategic Marketing ProcessOur Exclusive Strategic Marketing Process
STOMP™ is Astute Group’s exclusive strategic marketing process. It’s how we seize and maintain your competitive advantage. STOMP™ is the framework we use to deliver solutions tailored specifically for each client and ensure they are successful. STOMP™ creates scalable solutions with agile practices to ensure continuous improvement. Enabling your brand to evolve as needed, and stay ahead of the curve.
What is STOMP™
Strategic planning, Tactical implementation, Operational oversight, Measured performance, Progressive Advancement

Strategic planning
A failure to plan is a plan to fail. Strategic planning is often overlooked by small and mid-tier businesses because it is time consuming and difficult. Fortunately, we conquer the challenge for you. Our CMOs conduct extensive research to gain deep-insight about markets, competition, and your business. We assess that data to identify opportunities and develop the plan to make the most of them. Helping your business eliminate marketing experiments and the sporadic results that they produce.

Tactical implementation
The best possible strategy must be implemented properly to realize its potential. We apply proven tactics to implement marketing strategies and combine the right combination of people, processes, and technology. This approach will generate optimal results for your business with improved RoMI.

Operational leadership
We dont just hand you a map and point you in the right direction, we provide the guidance to take you there. Our CMOs provide their marketing expertise, executive leadership, and dedicated focus to efficiently deliver significant results. Best of all, we relieve business owners and CEOs of the stress caused by marketing and growth challenges.

Measured performance
What gets measured, gets improved. Modern technology makes it easy to get flooded with information overload. We keep you on top with the data that really matters, the Key Performance Indicators (KPIs). The data is presented in a clear and concise format with Astute Analytics™, our executive dashboard. So that you can quickly and easily assess performance and make decisions necessary to stay ahead of the curve.

Progressive advancement
Competition is fierce, market conditions change, clients get tired of the same old, same old. The only way to survive is to evolve and progress. We utilize scalable strategies and agile practices to enable continuous improvement. By adapting as necessary, costs are controlled, surprises are eliminated, and risks are reduced. Helping your business continue to grow and increase sustainability.
Strategic Marketing Process Implementation

Fractional CMO services for strategic business development, marketing, and sales enablement.
What We Do
Our Fractional CMO services are developed on the premise that marketing, business development, and sales are one team whose ultimate objective is generating profitable revenue growth. Savvy CEOs look to the CMO to lead that team in today's business environment.
Think
- Competitive intelligence
- Growth and expansion strategies
- Market development strategy
- Market penetration strategy
- Product development strategy
- Marketing strategies
- Segment and Target strategy
- Positioning strategy (competitive differentiation)
- Channel strategy
- Unique value proposition
Develop
- Competitive advantage
- Go To Market Strategy
- Marketing Plan
- Lead generation and nurturing
- Business development plan
- Sales enablement tools
- Objectives, metrics, and KPIs
- Content plan
- Product requirements
- Product marketing plan
- Product launch plan
Implement
- Go To Market Plan
- Marketing programs
- Business development initiatives
- Sales and marketing collaboration
- Annual, semi-annual, or quarterly planning
- Product Marketing
- Special projects
- Coaching
- Workshops
- Digital sales transformation
Fractional CMO Services - Strategic Marketing Expertise
Brand Strategy
Product Marketing
Strategic Marketing
Digital Strategy
Outsourced CMO
Fractional CMO Services are available in:
Albuquerque
Atlanta
Austin
Baltimore
Boston
Buffalo
Charleston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas
Ft. Wayne
Grand Rapids
Hartford
Houston
Indianapolis
Jacksonville
Jersey City
Lansing
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Orleans
New York
Newark
Orlando
Philadelphia
Phoenix
Pittsburgh
Raleigh
Richmond
San Diego
St. Petersburg
Traverse City
Washington DC
Canada
Windsor
Toronto
Montreal